# Pure Brand Identity A complete profile of **Pure**'s visual system — colors, typography, components, and personality — extracted from https://www.collectpure.com/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/pure - Machine-readable JSON: https://characterquilt.com/branding/pure.json - Per-page llms.txt: https://characterquilt.com/branding/pure/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #00ED85 | | Accent | #00ED85 | | Body Font | GeistMono | | Heading Font | GeistMono | ## Color Palette - primary: #00ED85 - secondary: #FCE2B6 - accent: #00ED85 - background: #FFFFFF - textPrimary: #000000 - link: #FEF3C5 ## Typography - primary: GeistMono — https://fonts.google.com/specimen/GeistMono - heading: GeistMono — https://fonts.google.com/specimen/GeistMono ## Visual Assets - Logo: https://www.collectpure.com/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fblack-text.0~dqcjzogeow_.png&w=256&q=75 ## UI Components - input: background=transparent, textColor=#F4F4F5, borderColor=#52525B, borderRadius=6px, shadow=none - buttonPrimary: background=#18181B, textColor=#FAFAFA, borderRadius=9999px, shadow=none - buttonSecondary: background=#52525B, textColor=#FAFAFA, borderRadius=6px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: investors and collectors of precious metals ## Pure Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **How to Properly Ship Multiple Items to Pure** - Image: https://images.ctfassets.net/x5bzqhvrdbi7/7tgULvHIASqpFzoMePKe0G/6f2e908afdd801c929d75d8e5fefaf8b/IMG_8592.jpg - Source: https://www.collectpure.com/blog/how-to-properly-ship-multiple-items-to-pure - **1943 Steel Penny Value** - Image: https://images.ctfassets.net/x5bzqhvrdbi7/3XtlBBhyaDlSSm5DGI3KVZ/8659ffdbbdee17b16643eab58b36ce02/1944_Steel_Cent.jpg - Source: https://www.collectpure.com/blog/1943-steel-penny-value - **2025 US Mint Product Release Details: 25th Anniversary Sacagawea 2025 Golden Dollar 24K One Half-Ounce Gold Proof Coin (25SG1)** - Image: https://images.ctfassets.net/x5bzqhvrdbi7/1e7MIc1wdC4MOKA2bfZQCL/0ff8de304938697b506dc91a5dfd9795/25SG1_a-Photoroom.jpg - Source: https://www.collectpure.com/blog/2025-us-mint-product-release-details-25th-anniversary-sacagawea-2025-golden - **Buy 1 oz American Palladium Eagle $25 .9995 Fine (Random Date) | PURE** - Image: https://www.collectpure.com/_next/image?url=https%3A%2F%2Faouokhwqjizbcoutydig.supabase.co%2Fstorage%2Fv1%2Fobject%2Fpublic%2Fproduct-image%2FPD%20Proof%20N.png&w=3840&q=45 - Source: https://www.collectpure.com/marketplace/product/1-oz-american-palladium-eagle-25-9999-fine-random-date000218 - **Pure | Blog** - Image: https://images.ctfassets.net/x5bzqhvrdbi7/6BaoKegXM4vGuNTbr1pkYc/fd088127129cf8b4ed8dbc9b47068184/Priority.png - Source: https://www.collectpure.com/blog - **How to Properly Ship your Items to Pure (U.S. Mint Edition)** - Image: https://images.ctfassets.net/x5bzqhvrdbi7/38BBzSXHRaarmaUhGT6WfL/34daca6450caf69a2e09a0a981166e12/Us_Mint.png - Source: https://www.collectpure.com/blog/how-to-pack-and-ship-your-items-to-pure-us-mint-edition ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "GeistMono", "role": "monospace" }, { "family": "Roboto Mono", "role": "monospace" }, { "family": "Menlo", "role": "monospace" }, { "family": "Monaco", "role": "monospace" }, { "family": "Courier New", "role": "monospace" } ], "colors": { "primary": "#00ED85", "secondary": "#FCE2B6", "accent": "#00ED85", "background": "#FFFFFF", "textPrimary": "#000000", "link": "#FEF3C5" }, "typography": { "fontFamilies": { "primary": "GeistMono", "heading": "GeistMono" }, "fontStacks": { "heading": [ "GeistMono", "ui-monospace", "SFMono-Regular", "Roboto Mono", "Menlo", "Monaco", "Liberation Mono", "DejaVu Sans Mono", "Courier New", "monospace" ], "body": [ "GeistMono", "ui-monospace", "SFMono-Regular", "Roboto Mono", "Menlo", "Monaco", "Liberation Mono", "DejaVu Sans Mono", "Courier New", "monospace" ], "paragraph": [ "GeistSans", "GeistSans Fallback" ] }, "fontSizes": { "h1": "16px", "h2": "16px", "body": "24px" } }, "spacing": { "baseUnit": 4, "borderRadius": "6px" }, "components": { "input": { "background": "transparent", "textColor": "#F4F4F5", "borderColor": "#52525B", "borderRadius": "6px", "borderRadiusCorners": { "topLeft": "6px", "topRight": "6px", "bottomRight": "6px", "bottomLeft": "6px" }, "shadow": "none" }, "buttonPrimary": { "background": "#18181B", "textColor": "#FAFAFA", "borderRadius": "9999px", "borderRadiusCorners": { "topLeft": "9999px", "topRight": "9999px", "bottomRight": "9999px", "bottomLeft": "9999px" }, "shadow": "none" }, "buttonSecondary": { "background": "#52525B", "textColor": "#FAFAFA", "borderRadius": "6px", "borderRadiusCorners": { "topLeft": "6px", "topRight": "6px", "bottomRight": "6px", "bottomLeft": "6px" }, "shadow": "none" } }, "images": { "logo": "https://www.collectpure.com/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fblack-text.0~dqcjzogeow_.png&w=256&q=75", "favicon": null, "ogImage": null, "logoHref": "/", "logoAlt": "Logo" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, aligning with the brand 'Pure'.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Get Started with Concierge", "reasoning": "Button #0 ('Get Started with Concierge') is the primary CTA due to its action-oriented text and dark background color, which stands out against the light theme of the site." }, "secondary": { "index": 1, "text": "Subscribe", "reasoning": "Button #3 ('Subscribe') is chosen as the secondary CTA because it has a neutral background color (#52525B) that is distinct from the primary button's dark color, and it offers a supportive action." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "investors and collectors of precious metals" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, aligning with the brand 'Pure'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```