# Pursuit Brand Identity

A complete profile of **Pursuit**'s visual system — colors, typography, components, and personality — extracted from http://www.revlo.co. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/pursuit
- Machine-readable JSON: https://characterquilt.com/branding/pursuit.json
- Per-page llms.txt: https://characterquilt.com/branding/pursuit/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #000000 |
| Accent | #000000 |
| Body Font | Times New Roman |
| Heading Font | Times New Roman |

## Color Palette

- primary: #000000
- accent: #000000
- background: #FFFFFF
- textPrimary: #111111
- link: #000000

## Typography

- primary: Times New Roman — https://fonts.google.com/specimen/Times+New+Roman
- heading: Times New Roman — https://fonts.google.com/specimen/Times+New+Roman

## Visual Assets

- Favicon: http://img.sedoparking.com/templates/logos/sedo_logo.png

## Brand Personality

Tone: professional · Energy: medium · Audience: unknown

## Pursuit Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Pursuit (1935) | Rotten Tomatoes**
  - Image: https://resizing.flixster.com/-XZAfHZM39UwaGJIFWKAE8fS0ak=/v3/t/assets/p41800_p_v10_aa.jpg
  - Source: https://www.rottentomatoes.com/m/pursuit_1935
- **Pursuit - A Flexible App & Cloud Software Theme**
  - Image: https://s3.envato.com/files/561122291/PreviewImage-2021.__large_preview.jpg
  - Source: https://themeforest.net/item/pursuit-flexible-app-cloud-software-theme/9095879?srsltid=AfmBOoppuAZYLG7ZGsVy-U8xNqkCMjjXR7UuECbKvDwk-fOI854ESvEC
- **1959 Dodge Pursuit Ad | This ad claims that "the California … | Flickr**
  - Image: https://live.staticflickr.com/3294/3553717791_a5d26f54ff_b.jpg
  - Source: https://www.flickr.com/photos/autohistorian/3553717791
- **2012-2026 MA Sturbridge Police Form 105 - Blank Fillable Template | Fill  Out, Print & Download PDF | pdfFiller**
  - Image: https://www.pdffiller.com/preview/35/978/35978754.png
  - Source: https://www.pdffiller.com/35978754-pursuitreportpdf-police-pursuit-forms-
- **Exploring the advanced features of the Pursuit Shopify theme - YouTube**
  - Image: https://i.ytimg.com/vi/mQg7OuDFND0/sddefault.jpg
  - Source: https://www.youtube.com/watch?v=mQg7OuDFND0
- **Pursuit Marketing, Inc. Ad for c. 1986 Sheridan pumps Front Line**
  - Image: https://paintballhistory.com/wp-content/uploads/2015/01/frontline-1986-april-sheridan.jpg
  - Source: https://paintballhistory.com/pursuit-marketing-inc-ad-c-1986-sheridan-pumps-front-line/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Times New Roman",
      "count": 3
    }
  ],
  "colors": {
    "primary": "#000000",
    "accent": "#000000",
    "background": "#FFFFFF",
    "textPrimary": "#111111",
    "link": "#000000"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Times New Roman",
      "heading": "Times New Roman"
    },
    "fontStacks": {
      "body": [
        "Times New Roman"
      ],
      "heading": [
        "Times New Roman"
      ],
      "paragraph": [
        "Times New Roman"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "16px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "8px"
  },
  "components": {},
  "images": {
    "logo": null,
    "favicon": "http://img.sedoparking.com/templates/logos/sedo_logo.png",
    "ogImage": null
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "unknown",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0,
    "overall": 0
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "LLM failed",
        "confidence": 0
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false,
      "error": "LLM call failed or returned fallback values"
    }
  }
}
```