# Py Brand Identity

A complete profile of **Py**'s visual system — colors, typography, components, and personality — extracted from https://www.getpy.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/py
- Machine-readable JSON: https://characterquilt.com/branding/py.json
- Per-page llms.txt: https://characterquilt.com/branding/py/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0DBCF2 |
| Accent | #00ABEC |
| Body Font | Times New Roman |
| Heading Font | Segoe UI Light |

## Color Palette

- primary: #0DBCF2
- secondary: #1C75BC
- accent: #00ABEC
- background: #FFFFFF
- textPrimary: #00ABEC
- link: #00ABEC

## Typography

- primary: Times New Roman — https://fonts.google.com/specimen/Times+New+Roman
- heading: Segoe UI Light — https://fonts.google.com/specimen/Segoe+UI+Light

## Brand Personality

Tone: professional · Energy: medium · Audience: unknown

## Py Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Linking pyrolysis and anaerobic digestion (Py-AD) for the conversion of  lignocellulosic biomass - ScienceDirect**
  - Image: https://ars.els-cdn.com/content/image/1-s2.0-S0958166916300271-fx1.jpg
  - Source: https://www.sciencedirect.com/science/article/pii/S0958166916300271
- **5 Python Libraries for Reporting and Factsheets**
  - Image: https://www.xlwings.org/assets/images/blog/reporting/pandas_html.png
  - Source: https://www.xlwings.org/blog/reporting-with-python
- **How to Quickly Spin Up Python Landing Pages with ButterCMS | ButterCMS**
  - Image: https://cdn.buttercms.com/QqtCwBFRUGcCamqeBdNM
  - Source: https://buttercms.com/blog/python-landing-page-tutorial/
- **1944 Py-CO-Pay Tooth Powder Print Ad WWII Field Dental Units Dentist at War  | eBay**
  - Image: https://i.ebayimg.com/images/g/pqcAAOSw6KNmpncN/s-l400.png
  - Source: https://www.ebay.com/itm/335506572860
- **How To Generate Beautiful & Comprehensive Pytest Code Coverage Reports  (With Example) | Pytest with Eric**
  - Image: https://pytest-with-eric.com/images/pytest-code-coverage-report-100-percent.png
  - Source: https://pytest-with-eric.com/pytest-best-practices/pytest-code-coverage-reports/
- **How to Quickly Spin Up Python Landing Pages with ButterCMS | ButterCMS**
  - Image: https://cdn.buttercms.com/7WeZ0JTdSaGYxmLGSiWw
  - Source: https://buttercms.com/blog/python-landing-page-tutorial/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Segoe UI",
      "count": 5
    },
    {
      "family": "Segoe UI Light",
      "count": 2
    },
    {
      "family": "Times New Roman",
      "count": 1
    }
  ],
  "colors": {
    "primary": "#0DBCF2",
    "secondary": "#1C75BC",
    "accent": "#00ABEC",
    "background": "#FFFFFF",
    "textPrimary": "#00ABEC",
    "link": "#00ABEC"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Times New Roman",
      "heading": "Segoe UI Light"
    },
    "fontStacks": {
      "body": [
        "Times New Roman"
      ],
      "heading": [
        "Segoe UI Light"
      ],
      "paragraph": [
        "Segoe UI"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "60px",
      "body": "22px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {},
  "images": {
    "logo": null,
    "favicon": null,
    "ogImage": null
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "unknown",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0,
    "overall": 0
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "LLM failed",
        "confidence": 0
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false,
      "error": "LLM call failed or returned fallback values"
    }
  }
}
```