# Pylon Brand Identity A complete profile of **Pylon**'s visual system — colors, typography, components, and personality — extracted from https://usepylon.com/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/pylon - Machine-readable JSON: https://characterquilt.com/branding/pylon.json - Per-page llms.txt: https://characterquilt.com/branding/pylon/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #DBE1FF | | Accent | #121212 | | Body Font | Matter | | Heading Font | Matter | ## Color Palette - primary: #DBE1FF - secondary: #3898EC - accent: #121212 - background: #FFFFFF - textPrimary: #121212 - link: #DEF8CF ## Typography - primary: Matter — https://fonts.google.com/specimen/Matter - heading: Matter — https://fonts.google.com/specimen/Matter ## Visual Assets - Logo: https://cdn.prod.website-files.com/689071d222bec6ce3d3d6fbf/68907a7621c7c8dbde21c45b_logo.svg - Favicon: https://cdn.prod.website-files.com/689071d222bec6ce3d3d6fbf/69303a413f1c504c2723e04b_favicon.png - Social card (og:image): https://cdn.prod.website-files.com/689071d222bec6ce3d3d6fbf/68a49db0177e819479abd409_logo.jpg ## UI Components - input: background=#FFFFFF, textColor=#121212, borderColor=#121212, borderRadius=0px, shadow=none - buttonPrimary: background=#121212, textColor=#FFFFFF, borderColor=#121212, borderRadius=0px, shadow=none - buttonSecondary: background=transparent, textColor=#121212, borderColor=#D3D3D3, borderRadius=0px, shadow=none ## Brand Personality Tone: modern · Energy: medium · Audience: B2B companies seeking AI support solutions ## Pylon Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Meet Our Team: Dan Guo, Customer Success Manager | Pylon** - Image: https://cdn.prod.website-files.com/6890c3359b2bc255b3a2df8c/697a55f9b9023268e538c0bd_68a3dfca6df4cb63fa50dbb8_i9KaeE0LjVsUpr6i6IaQUi487Q.webp - Source: https://www.usepylon.com/blog/dan-guo-customer-success-manager - **Pylon Blog : Guides for Customer Support & Workflow Automation** - Image: https://cdn.prod.website-files.com/6890c3359b2bc255b3a2df8c/69cac1a7142b545c89f7ff66_featured%20blog%20cover.png - Source: https://www.usepylon.com/blog - **Events** - Image: https://cdn.prod.website-files.com/6890c3359b2bc255b3a2df8c/6979ca57ed1e854c22cf3cc1_Slide%2016_9%20-%2060.png - Source: https://www.usepylon.com/events - **Gautam Ramaswamy, Software Engineer | Pylon** - Image: https://cdn.prod.website-files.com/6890c3359b2bc255b3a2df8c/697a55fa14c9f82888cacb7d_689e6851294b9e872d0e2788_IX8pcYtLO0XLJmtUMxnwlb46c.webp - Source: https://www.usepylon.com/blog/gautam-ramaswamy-software-engineer - **Pylon Blog : Guides for Customer Support & Workflow Automation** - Image: https://cdn.prod.website-files.com/6890c3359b2bc255b3a2df8c/697a560a611c9c1939ad7a36_689d3b7e2ad34c6f32332520_releases_blog.png - Source: https://www.usepylon.com/blog - **Nicole Yamashiro, Product Support Engineer | Pylon** - Image: https://cdn.prod.website-files.com/6890c3359b2bc255b3a2df8c/697a56083ba67659c2eca181_68a2acb823770d2b790caadb_uZWQDaQ0x9PxHXmXlNZ3yPE9Ks0.webp - Source: https://www.usepylon.com/blog/nicole-yamashiro-product-support-engineer ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Matter", "role": "body" }, { "family": "Arial", "role": "body" } ], "colors": { "primary": "#DBE1FF", "secondary": "#3898EC", "accent": "#121212", "background": "#FFFFFF", "textPrimary": "#121212", "link": "#DEF8CF" }, "typography": { "fontFamilies": { "primary": "Matter", "heading": "Matter" }, "fontStacks": { "heading": [ "Matter", "Arial", "sans-serif" ], "body": [ "Matter", "Arial", "sans-serif" ], "paragraph": [ "Matter", "Arial", "sans-serif" ] }, "fontSizes": { "h1": "96px", "h2": "74.6667px", "body": "24px" } }, "spacing": { "baseUnit": 4, "borderRadius": "5px" }, "components": { "input": { "background": "#FFFFFF", "textColor": "#121212", "borderColor": "#121212", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" }, "buttonPrimary": { "background": "#121212", "textColor": "#FFFFFF", "borderColor": "#121212", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" }, "buttonSecondary": { "background": "transparent", "textColor": "#121212", "borderColor": "#D3D3D3", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" } }, "images": { "logo": "https://cdn.prod.website-files.com/689071d222bec6ce3d3d6fbf/68907a7621c7c8dbde21c45b_logo.svg", "favicon": "https://cdn.prod.website-files.com/689071d222bec6ce3d3d6fbf/69303a413f1c504c2723e04b_favicon.png", "ogImage": "https://cdn.prod.website-files.com/689071d222bec6ce3d3d6fbf/68a49db0177e819479abd409_logo.jpg", "logoHref": "/", "logoAlt": "Go to homepage" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Pylon'.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Book a Demo", "reasoning": "Button #0 'Book a Demo' is the primary CTA due to its action-oriented text and dark background color, which stands out against the light page background." }, "secondary": { "index": 1, "text": "IndustryWe have earned dozens of badges and are rated 5 stars on G2.Learn more", "reasoning": "Button #1 is selected as secondary because it has a transparent background, differentiating it from the primary button's dark color, and it provides additional information." }, "confidence": 0.9 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "B2B companies seeking AI support solutions" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.9, "overall": 0.9 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Pylon'.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```