# Qualify.bot Brand Identity

A complete profile of **Qualify.bot**'s visual system — colors, typography, components, and personality — extracted from https://www.qualify.bot/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/qualify-bot
- Machine-readable JSON: https://characterquilt.com/branding/qualify-bot.json
- Per-page llms.txt: https://characterquilt.com/branding/qualify-bot/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #64748B |
| Accent | #16A34A |
| Body Font | Figtree |
| Heading Font | Figtree |

## Color Palette

- primary: #64748B
- secondary: #9CA3AF
- accent: #16A34A
- background: #FFFFFF
- textPrimary: #111827
- link: #111827

## Typography

- primary: Figtree — https://fonts.google.com/specimen/Figtree
- heading: Figtree — https://fonts.google.com/specimen/Figtree

## Visual Assets

- Logo: https://www.qualify.bot/lovable-uploads/3c8f1bcf-620d-4c13-a0e0-af499e11bfde.png
- Favicon: https://www.qualify.bot/lovable-uploads/552df3bf-be70-447e-9309-2cd81ec7d1d2.png
- Social card (og:image): https://lovable.dev/opengraph-image-p98pqg.png

## UI Components

- buttonPrimary: background=#16A34A, textColor=#FFFFFF, borderRadius=6px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 10px 15px -3px, rgba(0, 0, 0, 0.1) 0px 4px 6px -4px
- buttonSecondary: background=#FFFFFF, textColor=#020817, borderColor=#E2E8F0, borderRadius=6px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: commercial loan brokers

## Qualify.bot Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **AI Voice Automation for Commercial Loan Brokers | Qualify.bot**
  - Image: https://i.ytimg.com/vi/hHDF7WwIt6I/maxresdefault.jpg
  - Source: https://www.qualify.bot/
- **Qualify.bot Demo - YouTube**
  - Image: https://i.ytimg.com/vi/hHDF7WwIt6I/hq720.jpg?sqp=-oaymwE7CK4FEIIDSFryq4qpAy0IARUAAAAAGAElAADIQj0AgKJD8AEB-AHSCIAC0AWKAgwIABABGFcgWyhlMA8=&rs=AOn4CLCPOA9xSLBYN1JGPlcbsJKwahYowg
  - Source: https://www.youtube.com/watch?v=hHDF7WwIt6I
- **Qualify.bot: AI agents boost loan conversion rates by 4x | Y Combinator  posted on the topic | LinkedIn**
  - Image: https://media.licdn.com/dms/image/v2/D5622AQHwrXGRpW9pDg/feedshare-shrink_800/B56Zm86KYiHUAg-/0/1759811002784?e=2147483647&v=beta&t=7OvTUrASU_GhkU5WPQNfWU3qdXJ6T1OryB9ErM0sj0A
  - Source: https://www.linkedin.com/posts/y-combinator_qualifybot-yc-s25-builds-ai-phone-agents-activity-7356745510298234880-S7qz
- **PLC 3.0 Full Pipeline Cloud Demo**
  - Image: https://embed-ssl.wistia.com/deliveries/b99bde4344001c6e8f7c23b5d79a2040.webp?image_crop_resized=1280x720
  - Source: https://www.qualified.com/chatbots
- **Qualified Chatbots**
  - Image: https://cdn.prod.website-files.com/5bf5b410e2ba0f030f3e22cd/651b150649d7059e8cef1337_Chatbots_Q_share.webp
  - Source: https://www.qualified.com/chatbots
- **Choose your rule-based chatbot actions**
  - Image: https://53.fs1.hubspotusercontent-na1.net/hub/53/hubfs/Knowledge_Base_2023-24-25/KB-Chatflows/chatflows-add-a-bot-action.png?width=508&height=273&name=chatflows-add-a-bot-action.png
  - Source: https://knowledge.hubspot.com/chatflows/a-guide-to-bot-actions

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Figtree",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#64748B",
    "secondary": "#9CA3AF",
    "accent": "#16A34A",
    "background": "#FFFFFF",
    "textPrimary": "#111827",
    "link": "#111827"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Figtree",
      "heading": "Figtree"
    },
    "fontStacks": {
      "heading": [
        "Figtree",
        "sans-serif"
      ],
      "body": [
        "Figtree",
        "sans-serif"
      ],
      "paragraph": [
        "Figtree",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "48px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#16A34A",
      "textColor": "#FFFFFF",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 10px 15px -3px, rgba(0, 0, 0, 0.1) 0px 4px 6px -4px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#020817",
      "borderColor": "#E2E8F0",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.qualify.bot/lovable-uploads/3c8f1bcf-620d-4c13-a0e0-af499e11bfde.png",
    "favicon": "https://www.qualify.bot/lovable-uploads/552df3bf-be70-447e-9309-2cd81ec7d1d2.png",
    "ogImage": "https://lovable.dev/opengraph-image-p98pqg.png",
    "logoHref": "#",
    "logoAlt": "Qualify Bot Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Qualify Bot' with an appropriate alt text.",
    "confidence": 0.85,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get Started Free",
      "reasoning": "Button #0 'Get Started Free' uses a vibrant green color (#16A34A) which is a strong indicator of a primary CTA. The text 'Get Started Free' is action-oriented, making it a clear primary choice."
    },
    "secondary": {
      "index": 5,
      "text": "Login",
      "reasoning": "Button #5 'Login' has a white background (#FFFFFF), which is distinct from the primary button's green. It serves as a secondary action, typical for login or access buttons."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "commercial loan brokers"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Qualify Bot' with an appropriate alt text.",
        "confidence": 0.85
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```