# Quest Brand Identity

A complete profile of **Quest**'s visual system — colors, typography, components, and personality — extracted from http://quest.app. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/quest
- Machine-readable JSON: https://characterquilt.com/branding/quest.json
- Per-page llms.txt: https://characterquilt.com/branding/quest/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #231B2C |
| Accent | #CCFF00 |
| Body Font | Inter |
| Heading Font | Spectral |

## Color Palette

- primary: #231B2C
- secondary: #16111C
- accent: #CCFF00
- background: #0A0410
- textPrimary: #FFFFFF
- link: #CCFF00

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Spectral — https://fonts.google.com/specimen/Spectral

## Visual Assets

- Logo: https://klime.com/brand/klime-logo-dark.svg
- Favicon: https://klime.com/brand/klime-icon-dark.svg
- Social card (og:image): https://klime.com/brand/klime-banner-slogan.png

## UI Components

- buttonPrimary: background=#FFFFFF, textColor=#000000, borderRadius=33554400px, shadow=none
- buttonSecondary: background=#231D28, textColor=#E7E6E7, borderColor=#3B3640, borderRadius=4px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: business professionals

## Quest Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Quest Encourages Consumers to "Put Your ____ To The Test" in Bold and  Disruptive New Ad Campaign - Oct 13, 2022**
  - Image: https://mma.prnewswire.com/media/1919044/Quest_Bike_Still_300dpi.jpg?w=2700
  - Source: https://newsroom.questdiagnostics.com/2022-10-13-Quest-Encourages-Consumers-to-Put-Your-____-To-The-Test-in-Bold-and-Disruptive-New-Ad-Campaign
- **Cardio IQ® report | Quest Diagnostics**
  - Image: https://s7d6.scene7.com/is/image/questdiagnostics/cardioiq-report-2?wid=689&hei=740&dpr=off
  - Source: https://www.questdiagnostics.com/healthcare-professionals/about-our-tests/cardiovascular/cardio-iq-report
- **Quest Landing Page - Webflow**
  - Image: https://screenshots.webflow.com/sites/62e1504bcf7d13ce52606fad/20220727164235_54759d68f204eddbbc18c4160a08f301.png
  - Source: https://webflow.com/made-in-webflow/website/quest2
- **Quest Nutrition TV Spot, 'Big News' Featuring Didi Richards, Taylor Otto,  Jacory Harris - iSpot**
  - Image: https://images-cdn.ispot.tv/ad/2byV/default-large.jpg
  - Source: https://www.ispot.tv/ad/2byV/quest-nutrition-big-news
- **Cardiometabolic Risk | Quest Diagnostics**
  - Image: https://s7d6.scene7.com/is/image/questdiagnostics/Metabolic-Risk-Panel-sample-report-thumbnail
  - Source: https://www.questdiagnostics.com/healthcare-professionals/campaigns/cardiometabolic-risk
- **New Quest Update Reimagines the Landing Page, Once Again Sequestering Your  App Library**
  - Image: https://roadtovrlive-5ea0.kxcdn.com/wp-content/uploads/2023/09/quest-explore.jpg
  - Source: https://www.roadtovr.com/meta-quest-v57-update-app-library-explore-horizon-feed/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Spectral",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#231B2C",
    "secondary": "#16111C",
    "accent": "#CCFF00",
    "background": "#0A0410",
    "textPrimary": "#FFFFFF",
    "link": "#CCFF00"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Spectral"
    },
    "fontStacks": {
      "heading": [
        "Spectral",
        "serif"
      ],
      "body": [
        "Inter",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "96px",
      "h2": "48px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderRadius": "33554400px",
      "borderRadiusCorners": {
        "topLeft": "33554400px",
        "topRight": "33554400px",
        "bottomRight": "33554400px",
        "bottomLeft": "33554400px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#231D28",
      "textColor": "#E7E6E7",
      "borderColor": "#3B3640",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://klime.com/brand/klime-logo-dark.svg",
    "favicon": "https://klime.com/brand/klime-icon-dark.svg",
    "ogImage": "https://klime.com/brand/klime-banner-slogan.png",
    "logoHref": "/",
    "logoAlt": "Klime"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it matches the brand name 'Klime', is visible, and links to the homepage, making it the primary brand logo.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Start for free",
      "reasoning": "Button #1 'Start for free' has a light background and action-oriented text, making it a strong candidate for the primary CTA."
    },
    "secondary": {
      "index": 6,
      "text": "Learn more",
      "reasoning": "Button #6 'Learn more' has a different background color and serves as a supportive action, fitting the secondary role."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it matches the brand name 'Klime', is visible, and links to the homepage, making it the primary brand logo.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```