# Queue Brand Identity

A complete profile of **Queue**'s visual system — colors, typography, components, and personality — extracted from https://usequeue.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/queue
- Machine-readable JSON: https://characterquilt.com/branding/queue.json
- Per-page llms.txt: https://characterquilt.com/branding/queue/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #4169E1 |
| Accent | #4169E1 |
| Body Font | Open Sans |
| Heading Font | Inter |

## Color Palette

- primary: #4169E1
- accent: #4169E1
- background: #101114
- textPrimary: #101114
- link: #818696

## Typography

- primary: Open Sans — https://fonts.google.com/specimen/Open+Sans
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: https://cdn.prod.website-files.com/6418b9da1ffbda648974c452/663524406b4ac0a2b100bcef_queue-logo-white-svg.svg
- Favicon: https://cdn.prod.website-files.com/6418b9da1ffbda648974c452/6418dd8d06d6c570aefc0afa_32x32.png
- Social card (og:image): https://cdn.prod.website-files.com/6418b9da1ffbda648974c452/6724511d6ac5b5a57ef9c35b_homepage-pic.png

## UI Components

- buttonPrimary: background=#4169E1, textColor=#FFFFFF, borderRadius=3px, shadow=none
- buttonSecondary: background=#222529, textColor=#000000, borderColor=#818696, borderRadius=5px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: digital product agencies

## Queue Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Queue - Learn from the experts**
  - Image: https://cdn.prod.website-files.com/6418b9da1ffbda648974c452/645145512dec0fb535caf294_blog.png
  - Source: https://www.usequeue.com/blogs
- **Telos Creative**
  - Image: https://cdn.prod.website-files.com/6418b9db1ffbda12a374c469/68063cfc2f827263141fb205_telos-preview-image.jpg
  - Source: https://www.usequeue.com/customers/telos-creative
- **Queue - Launch and grow your productized service agency**
  - Image: https://cdn.prod.website-files.com/6418b9da1ffbda648974c452/6723e7f69739996b165d613b_Frame%20427321939.png
  - Source: https://www.usequeue.com/
- **vanilla sugar blog**
  - Image: https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiY9U7AQWN5fN4xhBLbRBCElS6vZhfTcg9Nbz7dgfNqslp8RWGALpRZp3t47MEiUSxraGYU1E8X1aO0_wDitMb2RRQ0TWPSiqa_paVtJb2GD4AzNOA607J90TiHBI6EYxnDGyz8BzY1W3Y/s400/6566485843_d8bf3db87f_z.jpg
  - Source: https://3v3tgsibx6.proxynodejs.usequeue.com/
- **Spacestor | How Technology Helps Businesses Attract the Best Talent**
  - Image: https://spacestor.com/media/scaled_images/insights/2017/04/blog-image-1_medium.webp
  - Source: https://z5u5n9t0l9.proxynodejs.usequeue.com/insights/industry-trends/technology-helps-businesses-attract-best-talent/
- **7 Fast growing productized service businesses**
  - Image: https://cdn.prod.website-files.com/6418b9db1ffbda12a374c469/65553e33d86a75fa67676b41_1.png
  - Source: https://www.usequeue.com/blogs/7-fast-growing-productized-service-businesses

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Open Sans",
      "role": "body"
    },
    {
      "family": "Inter",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#4169E1",
    "accent": "#4169E1",
    "background": "#101114",
    "textPrimary": "#101114",
    "link": "#818696"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Open Sans",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Open Sans",
        "sans-serif"
      ],
      "body": [
        "Open Sans",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "64px",
      "body": "13px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#4169E1",
      "textColor": "#FFFFFF",
      "borderRadius": "3px",
      "borderRadiusCorners": {
        "topLeft": "3px",
        "topRight": "3px",
        "bottomRight": "3px",
        "bottomLeft": "3px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#222529",
      "textColor": "#000000",
      "borderColor": "#818696",
      "borderRadius": "5px",
      "borderRadiusCorners": {
        "topLeft": "5px",
        "topRight": "5px",
        "bottomRight": "5px",
        "bottomLeft": "5px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/6418b9da1ffbda648974c452/663524406b4ac0a2b100bcef_queue-logo-white-svg.svg",
    "favicon": "https://cdn.prod.website-files.com/6418b9da1ffbda648974c452/6418dd8d06d6c570aefc0afa_32x32.png",
    "ogImage": "https://cdn.prod.website-files.com/6418b9da1ffbda648974c452/6724511d6ac5b5a57ef9c35b_homepage-pic.png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Logo rejected: Red flags detected (menu word). Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Queue'.",
    "confidence": 0.9,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Create free account",
      "reasoning": "Button #5 has a vibrant blue background (#4169E1), which is the brand color, and the text 'Create free account' is action-oriented, making it the primary CTA."
    },
    "secondary": {
      "index": 13,
      "text": "Learn more",
      "reasoning": "Button #2 has a different background color (#222529) and the text 'Learn more', which is typical for a secondary action."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "digital product agencies"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Queue'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```