# QUIK Brand Identity

A complete profile of **QUIK**'s visual system — colors, typography, components, and personality — extracted from https://quikpago.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/quik
- Machine-readable JSON: https://characterquilt.com/branding/quik.json
- Per-page llms.txt: https://characterquilt.com/branding/quik/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #C4CAD5 |
| Accent | #4D0094 |
| Body Font | Lato |
| Heading Font | Gilroy-Bold |

## Color Palette

- primary: #C4CAD5
- secondary: #8F9BB3
- accent: #4D0094
- background: #F5F5F5
- textPrimary: #222B45
- link: #222B45

## Typography

- primary: Lato — https://fonts.google.com/specimen/Lato
- heading: Gilroy-Bold — https://fonts.google.com/specimen/Gilroy-Bold

## Visual Assets

- Logo: https://quikpago.com/assets/images/logo_quik_purple.png
- Favicon: https://quikpago.com/assets/manifest/favicon.ico
- Social card (og:image): assets/manifest/graphic.png

## UI Components

- buttonPrimary: background=#4D0094, textColor=#FFFFFF, borderRadius=4px, shadow=none
- buttonSecondary: background=#7F28CA, textColor=#FFFFFF, borderRadius=5px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy individuals in Venezuela

## QUIK Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **QUIK: Pago y Delivery en Venezuela**
  - Image: https://test.quikpago.com/assets/images/nivel-mobile.png
  - Source: https://test.quikpago.com/
- **QUIK: Pago y Delivery en Venezuela**
  - Image: https://quikpago.com/assets/images/compra-mobile.png
  - Source: https://quikpago.com/home
- **QUIK: Pago y Delivery en Venezuela**
  - Image: https://test.quikpago.com/assets/images/pagalo-mobile.png
  - Source: https://test.quikpago.com/
- **QUIK: Pago y Delivery en Venezuela**
  - Image: https://test.quikpago.com/assets/images/viaja-rapidisimo-mobile.png
  - Source: https://test.quikpago.com/
- **QUIK: Pago y Delivery en Venezuela**
  - Image: https://test.quikpago.com/assets/images/vive-mobile.png
  - Source: https://test.quikpago.com/
- **QUIK: Pago y Delivery en Venezuela**
  - Image: https://test.quikpago.com/assets/images/restaurantes-favoritos-mobile.png
  - Source: https://test.quikpago.com/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Lato",
      "role": "body"
    },
    {
      "family": "Gilroy-Bold",
      "role": "heading"
    },
    {
      "family": "Outfit",
      "role": "display"
    }
  ],
  "colors": {
    "primary": "#C4CAD5",
    "secondary": "#8F9BB3",
    "accent": "#4D0094",
    "background": "#F5F5F5",
    "textPrimary": "#222B45",
    "link": "#222B45"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Lato",
      "heading": "Gilroy-Bold"
    },
    "fontStacks": {
      "heading": [
        "Lato",
        "sans-serif"
      ],
      "body": [
        "Lato",
        "sans-serif"
      ],
      "paragraph": [
        "Lato"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "16px",
      "body": "32px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#4D0094",
      "textColor": "#FFFFFF",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#7F28CA",
      "textColor": "#FFFFFF",
      "borderRadius": "5px",
      "borderRadiusCorners": {
        "topLeft": "5px",
        "topRight": "5px",
        "bottomRight": "5px",
        "bottomLeft": "5px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://quikpago.com/assets/images/logo_quik_purple.png",
    "favicon": "https://quikpago.com/assets/manifest/favicon.ico",
    "ogImage": "assets/manifest/graphic.png",
    "logoAlt": "QUIK"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it matches the brand name 'QUIK', is visible, and has a source URL that includes 'logo_quik_purple', indicating it is the main brand logo.",
    "confidence": 0.85,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Regístrate",
      "reasoning": "The 'Regístrate' button is likely the primary CTA due to its vibrant color (#4D0094) and action-oriented text, which encourages user engagement."
    },
    "secondary": {
      "index": 1,
      "text": "Descarga QUIK en Google Play",
      "reasoning": "The 'Descarga QUIK en Google Play' button serves as a secondary action, offering an alternative engagement path with a different color group (#7F28CA)."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy individuals in Venezuela"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it matches the brand name 'QUIK', is visible, and has a source URL that includes 'logo_quik_purple', indicating it is the main brand logo.",
        "confidence": 0.85
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```