# Quilt Data Brand Identity

A complete profile of **Quilt Data**'s visual system — colors, typography, components, and personality — extracted from https://quiltdata.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/quilt-data
- Machine-readable JSON: https://characterquilt.com/branding/quilt-data.json
- Per-page llms.txt: https://characterquilt.com/branding/quilt-data/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #FF7A59 |
| Accent | #1F1341 |
| Body Font | Roboto |
| Heading Font | Roboto |

## Color Palette

- primary: #FF7A59
- secondary: #100629
- accent: #1F1341
- background: #1F1341
- textPrimary: #1F1341
- link: #1F1341

## Typography

- primary: Roboto — https://fonts.google.com/specimen/Roboto
- heading: Roboto — https://fonts.google.com/specimen/Roboto

## Visual Assets

- Logo: https://www.quilt.bio/hs-fs/hubfs/QB-logo-h-fullcolor%201%20%5BVectorized%5D.png?width=1440&height=301&name=QB-logo-h-fullcolor%201%20%5BVectorized%5D.png
- Favicon: https://www.quilt.bio/hubfs/android-chrome-512x512.png
- Social card (og:image): https://www.quilt.bio/hubfs/quilt_with_wwwurl.png

## UI Components

- buttonPrimary: background=#1F1341, textColor=#F6861F, borderRadius=12px, shadow=none
- buttonSecondary: background=transparent, textColor=#FFFFFF, borderColor=#41365E, borderRadius=12px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: life science professionals

## Quilt Data Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Quilt Data - Your data from instrument, to scientist, to filing**
  - Image: https://www.quiltdata.com/hubfs/QD_LogoPurpleTransparentBg_NoCutLine.png
  - Source: https://www.quiltdata.com/enterprise-platform
- **Quilt**
  - Image: https://miro.medium.com/v2/resize:fit:1320/format:webp/1*m4VgmqjQcIooEu1Rjwh3rA.png
  - Source: https://blog.quiltdata.com/
- **Comparing SQL queries with Quilt data packages for data engineering  workflows | by Rob Newman | Quilt**
  - Image: https://miro.medium.com/1*3zYTUIh2topd2PPqfpsN9A.jpeg
  - Source: https://blog.quiltdata.com/comparing-pandas-sql-queries-with-quilt-data-packages-for-data-engineering-workflows-e8dbdfb21394
- **Convert JSON objects in S3 to rows in Athena or Presto SQL | by Aneesh  Karve | Quilt**
  - Image: https://miro.medium.com/1*1AYkvvFp8gt1lkyf_BkV2g.jpeg
  - Source: https://blog.quiltdata.com/convert-json-objects-in-s3-to-rows-in-athena-or-presto-sql-b4c3d6b9f9de
- **Everyday A.I. for the Life Sciences: Document Summary in Amazon Bedrock |  by Aneesh Karve | Quilt**
  - Image: https://miro.medium.com/1*m4VgmqjQcIooEu1Rjwh3rA.png
  - Source: https://blog.quiltdata.com/everyday-a-i-for-the-life-sciences-document-summary-in-amazon-bedrock-97322073d4d6
- **Everyday A.I. for the Life Sciences: Document Summary in Amazon Bedrock |  by Aneesh Karve | Quilt**
  - Image: https://miro.medium.com/v2/resize:fit:1400/1*ER3gt_qQTSfR8Ltfzr1isw.png
  - Source: https://blog.quiltdata.com/everyday-a-i-for-the-life-sciences-document-summary-in-amazon-bedrock-97322073d4d6

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Roboto",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#FF7A59",
    "secondary": "#100629",
    "accent": "#1F1341",
    "background": "#1F1341",
    "textPrimary": "#1F1341",
    "link": "#1F1341"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roboto",
      "heading": "Roboto"
    },
    "fontStacks": {
      "heading": [
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "sans-serif"
      ],
      "body": [
        "Roboto",
        "sans-serif"
      ],
      "paragraph": [
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "36px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#1F1341",
      "textColor": "#F6861F",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#FFFFFF",
      "borderColor": "#41365E",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.quilt.bio/hs-fs/hubfs/QB-logo-h-fullcolor%201%20%5BVectorized%5D.png?width=1440&height=301&name=QB-logo-h-fullcolor%201%20%5BVectorized%5D.png",
    "favicon": "https://www.quilt.bio/hubfs/android-chrome-512x512.png",
    "ogImage": "https://www.quilt.bio/hubfs/quilt_with_wwwurl.png",
    "logoHref": "https://www.quilt.bio",
    "logoAlt": "QB-logo-h-fullcolor 1 [Vectorized]"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Talk to us",
      "reasoning": "Button #0 has a vibrant background color (#1F1341) and action-oriented text ('Talk to us'), making it the primary CTA."
    },
    "secondary": {
      "index": 1,
      "text": "Platform",
      "reasoning": "Button #1 has a transparent background and serves as a navigation link ('Platform'), making it a suitable secondary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "life science professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```