# Quilter Brand Identity

A complete profile of **Quilter**'s visual system — colors, typography, components, and personality — extracted from https://www.quilter.ai/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/quilter
- Machine-readable JSON: https://characterquilt.com/branding/quilter.json
- Per-page llms.txt: https://characterquilt.com/branding/quilter/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #42E2B8 |
| Accent | #42E2B8 |
| Body Font | IBM Plex Sans |
| Heading Font | IBM Plex Sans |

## Color Palette

- primary: #42E2B8
- secondary: #071712
- accent: #42E2B8
- background: #000000
- textPrimary: #000000
- link: #155DD2

## Typography

- primary: IBM Plex Sans — https://fonts.google.com/specimen/IBM+Plex+Sans
- heading: IBM Plex Sans — https://fonts.google.com/specimen/IBM+Plex+Sans

## Visual Assets

- Logo: https://cdn.prod.website-files.com/68b7918b99fa38e5185dc4e6/69807a95cfb8f4d4ba1fa4e7_quilter-logo.svg
- Favicon: https://cdn.prod.website-files.com/68b7918b99fa38e5185dc4e6/68cefcf418ccacfc2a7a8c4c_Favicon.png
- Social card (og:image): https://cdn.prod.website-files.com/68b7918b99fa38e5185dc4e6/68d1a0823bdbc5e78ec753e9_MetaImage%20Startup%20signup.webp

## UI Components

- input: background=transparent, textColor=#FFFFFF, borderColor=null, borderRadius=0px, shadow=none
- buttonPrimary: background=transparent, textColor=#42E2B8, borderColor=#42E2B8, borderRadius=10px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#000000, borderColor=#000000, borderRadius=10px, shadow=none

## Brand Personality

Tone: modern · Energy: high · Audience: electronics designers and engineers

## Quilter Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Introducing: Physics Rule Checks**
  - Image: https://cdn.prod.website-files.com/68bb346f5bba4f35114aabb4/68c3c4a112a2c833eefb2f93_quilter-physics-rule-checks-vert.webp
  - Source: https://www.quilter.ai/blog/physics-rule-checks
- **Everyone Deserves a Mentor**
  - Image: https://cdn.prod.website-files.com/68bb346f5bba4f35114aabb4/6951192a80b22fc519eec5b7_tony-blog.webp
  - Source: https://www.quilter.ai/blog/everyone-deserves-a-mentor
- **Renovelo x Quilter**
  - Image: https://cdn.prod.website-files.com/68bb346f5bba4f35114aabb4/68d054f443064e3f6af280a8_Quote-4.png
  - Source: https://www.quilter.ai/blog/renovelo
- **Blog**
  - Image: https://cdn.prod.website-files.com/68bb346f5bba4f35114aabb4/68d175a80dac414380c42d76_HRD_new%20Image%203.webp
  - Source: https://www.quilter.ai/blog
- **QSP32: An IoT Dev Board**
  - Image: https://cdn.prod.website-files.com/68bb346f5bba4f35114aabb4/68d04501e57aa4d75c7a52a6_power-on-light.webp
  - Source: https://www.quilter.ai/blog/qsp32
- **Everyone Deserves a Mentor**
  - Image: https://cdn.prod.website-files.com/68b7918b99fa38e5185dc4e6/694bea69537e64be386d110d_tony-fadell-image.webp
  - Source: https://www.quilter.ai/blog/everyone-deserves-a-mentor

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "IBM Plex Sans",
      "role": "body"
    },
    {
      "family": "Kabyta",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#42E2B8",
    "secondary": "#071712",
    "accent": "#42E2B8",
    "background": "#000000",
    "textPrimary": "#000000",
    "link": "#155DD2"
  },
  "typography": {
    "fontFamilies": {
      "primary": "IBM Plex Sans",
      "heading": "IBM Plex Sans"
    },
    "fontStacks": {
      "heading": [
        "Kabyta",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "IBM Plex Sans",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "IBM Plex Sans",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "70px",
      "h2": "50px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "10px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#FFFFFF",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "transparent",
      "textColor": "#42E2B8",
      "borderColor": "#42E2B8",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": "#000000",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/68b7918b99fa38e5185dc4e6/69807a95cfb8f4d4ba1fa4e7_quilter-logo.svg",
    "favicon": "https://cdn.prod.website-files.com/68b7918b99fa38e5185dc4e6/68cefcf418ccacfc2a7a8c4c_Favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/68b7918b99fa38e5185dc4e6/68d1a0823bdbc5e78ec753e9_MetaImage%20Startup%20signup.webp",
    "logoHref": "/?r=0"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Quilter' from the page title and URL.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Get Started",
      "reasoning": "Button #2 'Get Started' is a strong call-to-action with action-oriented text and uses the brand's accent color #42E2B8, making it the primary CTA."
    },
    "secondary": {
      "index": 0,
      "text": "Explore all solutions",
      "reasoning": "Button #0 'Explore all solutions' has a different background color (#FFFFFF) and serves as a secondary action, complementing the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "electronics designers and engineers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Quilter' from the page title and URL.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```