# Quo Brand Identity

A complete profile of **Quo**'s visual system — colors, typography, components, and personality — extracted from https://www.openphone.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/quo
- Machine-readable JSON: https://characterquilt.com/branding/quo.json
- Per-page llms.txt: https://characterquilt.com/branding/quo/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #EDFC47 |
| Accent | #EDFC47 |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #EDFC47
- secondary: #6439F5
- accent: #EDFC47
- background: #FFFFFF
- textPrimary: #000000
- link: #FFEEFF

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: https://cdn.prod.website-files.com/6899ec2c2b29c1edf8c20f15/690cc288998d6ee0ff32c586_quo-logo.svg
- Favicon: https://cdn.prod.website-files.com/6899ec2c2b29c1edf8c20f15/692718af0fad47eb67173fe6_favicon-32x32%20(2).png
- Social card (og:image): https://cdn.prod.website-files.com/6899ec2c2b29c1edf8c20f15/690d0a9bad3f5225ab9fc359_7c18f9d49ac0d507597d6c00b78e10b4_OG%20image.png

## UI Components

- buttonPrimary: background=#EDFC47, textColor=#000000, borderRadius=6px, shadow=none
- buttonSecondary: background=transparent, textColor=#000000, borderColor=#E6E6E6, borderRadius=8px, shadow=none

## Brand Personality

Tone: modern · Energy: high · Audience: startups and small businesses

## Quo Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Phone numbers - Quo Resource Center**
  - Image: https://mintcdn.com/resource-center/8axhgs3YjH_VrwDj/images-2026/settings-phonenumbers/lt_delete_phonenumber_Quo_03_26_2026.png?fit=max&auto=format&n=8axhgs3YjH_VrwDj&q=85&s=71d0d84a6310533bdf9c5193c6dc93f7
  - Source: https://support.openphone.com/core-concepts/phone-numbers/overview
- **International calling - Quo Resource Center**
  - Image: https://mintcdn.com/resource-center/8axhgs3YjH_VrwDj/images-2026/settings-phonenumbers/lt_phonenumbers_enableinternationalcalling_Quo_03_26_2026.png?fit=max&auto=format&n=8axhgs3YjH_VrwDj&q=85&s=b14d4ecf74dfe522a8df8ff88ed6eeb1
  - Source: https://support.openphone.com/core-concepts/calling/international-calling
- **How To Add Click To Call HTML to Your Site for Beginners | Quo (formerly  OpenPhone)**
  - Image: https://lh7-rt.googleusercontent.com/docsz/AD_4nXckQTsd84rmIHrLDUVefMSJUbIcRnbsUcxZ3OXzd-XiAWTDqejO-ya-ZkdGhvRai2OSFdqA1SV7oFoTwVAblPZabscKkgryM8h3-MsGTzOmfVuhI6ehCso3FfNnnnQlnu0Gv3j2XA?key=XUiSiFQuBwIsuymWTbFVLQ
  - Source: https://www.openphone.com/blog/click-to-call-html/
- **SMS Consent: Everything You Need to Know to Stay Compliant - Quo (formerly  OpenPhone)**
  - Image: https://www.quo.com/blog/wp-content/uploads/2024/04/SMS-consent.png
  - Source: https://www.openphone.com/blog/sms-consent/
- **30 SMS Opt-In Examples & Compliant Templates - Quo (formerly OpenPhone)**
  - Image: https://www.quo.com/blog/wp-content/uploads/2024/04/SMS-opt-in-examples.png
  - Source: https://www.openphone.com/blog/sms-opt-in-examples/
- **About Quo | Pioneering the future of the front office**
  - Image: https://cdn.prod.website-files.com/6899ec2c2b29c1edf8c20f15/68a4828062adc2b5e68e55f1_Frame%201000005315.jpg
  - Source: https://www.openphone.com/about

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#EDFC47",
    "secondary": "#6439F5",
    "accent": "#EDFC47",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#FFEEFF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Roobert",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "88px",
      "h2": "48px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "10px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#EDFC47",
      "textColor": "#000000",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#000000",
      "borderColor": "#E6E6E6",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/6899ec2c2b29c1edf8c20f15/690cc288998d6ee0ff32c586_quo-logo.svg",
    "favicon": "https://cdn.prod.website-files.com/6899ec2c2b29c1edf8c20f15/692718af0fad47eb67173fe6_favicon-32x32%20(2).png",
    "ogImage": "https://cdn.prod.website-files.com/6899ec2c2b29c1edf8c20f15/690d0a9bad3f5225ab9fc359_7c18f9d49ac0d507597d6c00b78e10b4_OG%20image.png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 4,
    "reasoning": "Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
    "confidence": 0.9,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 4,
      "text": "Try for free",
      "reasoning": "Button #4 has a vibrant green background (#EDFC47), which is the brand's primary color, and the text 'Try for free' is a strong call-to-action, making it the primary CTA."
    },
    "secondary": {
      "index": 5,
      "text": "Try for free",
      "reasoning": "Button #5 has a transparent background with a border, making it a suitable secondary CTA. It contrasts with the primary button's vibrant color."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "startups and small businesses"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```