# Rabbet Brand Identity A complete profile of **Rabbet**'s visual system — colors, typography, components, and personality — extracted from http://rabbet.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/rabbet - Machine-readable JSON: https://characterquilt.com/branding/rabbet.json - Per-page llms.txt: https://characterquilt.com/branding/rabbet/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #4753A4 | | Accent | #FDB952 | | Body Font | IBM Plex Sans | | Heading Font | IBM Plex Sans | ## Color Palette - primary: #4753A4 - secondary: #FDB952 - accent: #FDB952 - background: #FFFFFF - textPrimary: #001F40 - link: #001F40 ## Typography - primary: IBM Plex Sans — https://fonts.google.com/specimen/IBM+Plex+Sans - heading: IBM Plex Sans — https://fonts.google.com/specimen/IBM+Plex+Sans ## Visual Assets - Logo: https://cdn.prod.website-files.com/679a24d3cdfe55aba47fdde7/679a61510fbf2b5aa086309b_Logo.svg - Favicon: https://cdn.prod.website-files.com/679a24d3cdfe55aba47fdde7/679a2579d42f979d87c5df94_Favicon.png - Social card (og:image): https://cdn.prod.website-files.com/679a24d3cdfe55aba47fdde7/679a25ec2a99f4b7f45aefe4_Open%20Graph.png ## UI Components - input: background=#FFFFFF, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=11.25px, shadow=none - buttonPrimary: background=#FDB952, textColor=#001F40, borderRadius=180px, shadow=rgba(253, 185, 82, 0) 0px 0px 15px 0px - buttonSecondary: background=#4753A4, textColor=#FFFFFF, borderRadius=180px, shadow=rgba(71, 83, 164, 0) 0px 0px 15px 0px ## Brand Personality Tone: professional · Energy: medium · Audience: real estate developers and lenders ## Rabbet Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Northspyre Alternative: Why Rabbet is the Best Choice for Real Estate Development Management** - Image: https://cdn.prod.website-files.com/679a24d3cdfe55aba47fdde7/69cbd694c3d8a30f3314020d_Projections.png - Source: https://rabbet.com/compare/northspyre - **Testimonial: Ian Goodenough, JLAM** - Image: https://i.vimeocdn.com/video/2076738765-80d496fa0028e524374dbfdaa423f84df774e522df2c0d66f2e33be73401eee2-d?f=webp - Source: https://rabbet.com/case-studies/jlam-gains-real-time-data-insights-with-rabbet - **Blog | Rabbet** - Image: https://cdn.prod.website-files.com/679b71850706204b0b01c1bb/69382fb95daa19d7898fd7d2_Blog%20thumbnail.png - Source: https://rabbet.com/blog - **Construction Draw Management Software** - Image: https://cdn.prod.website-files.com/679a24d3cdfe55aba47fdde7/69836e2cdac8a5780c88b4a9_Denver%20Skyline%20V2.PNG - Source: https://rabbet.com/features/construction-draw-management-software - **Blog | Rabbet** - Image: https://cdn.prod.website-files.com/679b71850706204b0b01c1bb/69bda4efa0b0543ca6303aca_Thumbnail%20-%20Blog%20lifecycle.png - Source: https://rabbet.com/blog - **Rabbet - Eight Construction Loan Monitoring Reports That Crush Risk** - Image: https://cdn.prod.website-files.com/679b71850706204b0b01c1bb/67a37813bced58606430d280_Cover%20-%208%20Construction%20Loan%20Monitoring.png - Source: https://rabbet.com/blog/eight-construction-loan-monitoring-reports-to-remove-risk ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "IBM Plex Sans", "role": "body" }, { "family": "Verdana", "role": "body" }, { "family": "Host Grotesk", "role": "unknown" }, { "family": "Arial", "role": "body" } ], "colors": { "primary": "#4753A4", "secondary": "#FDB952", "accent": "#FDB952", "background": "#FFFFFF", "textPrimary": "#001F40", "link": "#001F40" }, "typography": { "fontFamilies": { "primary": "IBM Plex Sans", "heading": "IBM Plex Sans" }, "fontStacks": { "heading": [ "Host Grotesk", "Arial", "sans-serif" ], "body": [ "IBM Plex Sans", "Verdana", "sans-serif" ], "paragraph": [ "IBM Plex Sans", "Verdana", "sans-serif" ] }, "fontSizes": { "h1": "54px", "h2": "45px", "body": "18px" } }, "spacing": { "baseUnit": 4, "borderRadius": "18px" }, "components": { "input": { "background": "#FFFFFF", "textColor": "#FFFFFF", "borderColor": "#FFFFFF", "borderRadius": "11.25px", "borderRadiusCorners": { "topLeft": "11.25px", "topRight": "11.25px", "bottomRight": "11.25px", "bottomLeft": "11.25px" }, "shadow": "none" }, "buttonPrimary": { "background": "#FDB952", "textColor": "#001F40", "borderRadius": "180px", "borderRadiusCorners": { "topLeft": "180px", "topRight": "180px", "bottomRight": "180px", "bottomLeft": "180px" }, "shadow": "rgba(253, 185, 82, 0) 0px 0px 15px 0px" }, "buttonSecondary": { "background": "#4753A4", "textColor": "#FFFFFF", "borderRadius": "180px", "borderRadiusCorners": { "topLeft": "180px", "topRight": "180px", "bottomRight": "180px", "bottomLeft": "180px" }, "shadow": "rgba(71, 83, 164, 0) 0px 0px 15px 0px" } }, "images": { "logo": "https://cdn.prod.website-files.com/679a24d3cdfe55aba47fdde7/679a61510fbf2b5aa086309b_Logo.svg", "favicon": "https://cdn.prod.website-files.com/679a24d3cdfe55aba47fdde7/679a2579d42f979d87c5df94_Favicon.png", "ogImage": "https://cdn.prod.website-files.com/679a24d3cdfe55aba47fdde7/679a25ec2a99f4b7f45aefe4_Open%20Graph.png" }, "__llm_logo_reasoning": { "selectedIndex": 28, "reasoning": "Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.", "confidence": 0.9, "rejected": true, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Book a Demo", "reasoning": "Button #9 ('Book a Demo') uses a vibrant brand color (#FDB952) and has action-oriented text, making it the primary CTA." }, "secondary": { "index": 2, "text": "DevelopersArrow Right", "reasoning": "Button #7 ('DevelopersArrow Right') uses a different vibrant color (#4753A4) and serves as a secondary action, complementing the primary CTA." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "real estate developers and lenders" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```