# RADAR Brand Identity

A complete profile of **RADAR**'s visual system — colors, typography, components, and personality — extracted from https://goradar.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/radar
- Machine-readable JSON: https://characterquilt.com/branding/radar.json
- Per-page llms.txt: https://characterquilt.com/branding/radar/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #993E06 |
| Accent | #FF6B00 |
| Body Font | GT Pressura |
| Heading Font | GT Pressura |

## Color Palette

- primary: #993E06
- secondary: #FF0000
- accent: #FF6B00
- background: #F2F2F2
- textPrimary: #FF6B00
- link: #FF6B00

## Typography

- primary: GT Pressura — https://fonts.google.com/specimen/GT+Pressura
- heading: GT Pressura — https://fonts.google.com/specimen/GT+Pressura

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20width%3D%22296%22%20height%3D%2281%22%20viewBox%3D%220%200%20296%2081%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Ctitle%3ERADAR_LOGO%3C%2Ftitle%3E%3Cg%20fill%3D%22%23000%22%20fill-rule%3D%22evenodd%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%3E%3Cpath%20d%3D%22M12.6%2048.4c-.7%200-1.1.5-1.1%201.1V78c0%201.3-1%202.3-2.3%202.3H2.9c-1.3%200-2.3-1-2.3-2.3V2.7C.6%201.4%201.6.4%202.9.4h20.5c13.2%200%2024%2010.7%2024%2024%200%208.7-4.9%2016.3-11.9%2020.4-2.2%201.3-3%202.3-1.9%204.3l13.5%2027.8c.8%201.7.1%203.4-2.2%203.4h-6.4c-1.8%200-2.6-.9-3.3-2.3L21.7%2049.7c-.3-.7-.9-1.4-2.2-1.4h-6.9v.1zm0-37.1c-.7%200-1.1.5-1.1%201.1v24c0%20.7.5%201.1%201.1%201.1h10.8c7%200%2013.1-5.8%2013.1-13.1%200-7.2-5.9-13.1-13.1-13.1H12.6zM69.5%2078.6c-.3%201-1.1%201.7-2.2%201.7H61c-1.8%200-2.5-1.3-2.3-2.3L79.9%202.1c.2-1%201.1-1.7%202.2-1.7h8c1%200%201.9.7%202.2%201.7L113.5%2078c.2%201-.5%202.3-2.3%202.3h-6.3c-1%200-1.8-.7-2.2-1.7l-5-17.5c-.2-1-1.1-1.6-2.2-1.6H76.6c-1%200-1.8.6-2.2%201.6l-4.9%2017.5zm8.6-30.8c-.2.9.2%201.3.9%201.3h14.1c.7%200%201.1-.3.9-1.3L86.6%2016c-.1-.5-.2-.7-.5-.7h-.2c-.2%200-.3.2-.5.7l-7.3%2031.8zM128.7%2080.3c-1.3%200-2.3-1-2.3-2.3V2.7c0-1.3%201-2.3%202.3-2.3h21.7c13.2%200%2022.4%2010.7%2024%2024%201.1%209.1%201%2022.8%200%2031.9-1.5%2013.1-10.7%2024-24%2024h-21.7zm21.7-10.7c7%200%2012.3-6.3%2013.1-13.1%201.1-9.1%201.1-22.8%200-31.9-.8-6.8-6.2-13.1-13.1-13.1h-12c-.7%200-1.1.5-1.1%201.1v55.9c0%20.7.5%201.1%201.1%201.1h12zM193.7%2078.6c-.3%201-1.1%201.7-2.2%201.7h-6.3c-1.8%200-2.5-1.3-2.3-2.3l21.2-75.9c.2-1%201.1-1.7%202.2-1.7h8c1%200%201.9.7%202.2%201.7L237.7%2078c.2%201-.5%202.3-2.3%202.3h-6.3c-1%200-1.8-.7-2.2-1.7l-5-17.5c-.2-1-1.1-1.6-2.2-1.6h-18.9c-1%200-1.8.6-2.2%201.6l-4.9%2017.5zm8.7-30.8c-.2.9.2%201.3.9%201.3h14.1c.7%200%201.1-.3.9-1.3L210.9%2016c-.1-.5-.2-.7-.5-.7h-.2c-.2%200-.3.2-.5.7l-7.3%2031.8zM277.1%2048.4c-1.3%200-1.8.7-2.2%201.4l-13.5%2028.3c-.7%201.4-1.5%202.3-3.3%202.3h-6.4c-2.3%200-3-1.7-2.2-3.4L263%2049.3c1-2.1.2-3.1-1.9-4.3-7-4.1-11.9-11.7-11.9-20.4%200-13.2%2010.7-24%2024-24h20.5c1.3%200%202.3%201%202.3%202.3v75.3c0%201.3-1%202.3-2.3%202.3h-6.3c-1.3%200-2.3-1-2.3-2.3V49.7c0-.7-.5-1.1-1.1-1.1h-6.9v-.2zm-3.9-37.1c-7.2%200-13.1%205.9-13.1%2013.1%200%207.3%206.2%2013.1%2013.1%2013.1h10.9c.7%200%201.1-.5%201.1-1.1v-24c0-.7-.5-1.1-1.1-1.1h-10.9z%22%2F%3E%3C%2Fg%3E%3C%2Fsvg%3E
- Favicon: https://goradar.com/wp-content/uploads/2017/08/cropped-RADAR_FAVICON_MASTER-32x32.png
- Social card (og:image): https://goradar.com/wp-content/uploads/2017/11/RADAR_LOGO_ORANGE_MASTER_4X.png

## UI Components

- input: background=#FFFFFF, textColor=#858585, borderColor=null, borderRadius=0px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy individuals

## RADAR Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Terms of Service • goradar.com**
  - Image: https://goradar.com/wp-content/uploads/2017/11/RADAR_LOGO_ORANGE_MASTER_4X.png
  - Source: https://goradar.com/terms-of-service/
- **Qualys Named a Market Leader in GigaOm Radar Report for Application  Security Testing | Qualys**
  - Image: https://ik.imagekit.io/qualys/wp-content/uploads/2023/09/GigaOm_Radar.png
  - Source: https://blog.qualys.com/product-tech/2023/09/28/qualys-named-a-market-leader-in-gigaom-radar-report-for-application-security-testing
- **Radar - Landing Page Template by themespiders | ThemeForest**
  - Image: https://s3.envato.com/files/214752678/prev.__large_preview.png
  - Source: https://themeforest.net/item/radar-landing-page-template/18623150?srsltid=AfmBOor_2jq-RGK4TwHs0bXxbyG2XsrNAjvwQcbAD-BaEKtsnRYxEgHu
- **RADAR-AD | King's College London**
  - Image: https://www.kcl.ac.uk/newimages/researchproject/logo-2021/radar-ad-logo.x30f6876b.png?f=webp
  - Source: https://www.kcl.ac.uk/research/radar-ad
- **OpenText Documentation Portal**
  - Image: https://docs.microfocus.com/file/images/4/4b/2018.07/Images/policy_radar_reports_intro.png
  - Source: https://docs.microfocus.com/doc/Cloud_Assessment/2020.05/PolicyRadarReports
- **Radar Website Page Template for Webflow**
  - Image: https://cdn.prod.website-files.com/66e94f692c515ba3371b66b2/6718d7badf7faa1b20fc5b81_Include%20Image%2002.webp
  - Source: https://webflow.com/templates/html/radar-website-template

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "GT Pressura",
      "role": "body"
    },
    {
      "family": "GT Pressura Mono",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#993E06",
    "secondary": "#FF0000",
    "accent": "#FF6B00",
    "background": "#F2F2F2",
    "textPrimary": "#FF6B00",
    "link": "#FF6B00"
  },
  "typography": {
    "fontFamilies": {
      "primary": "GT Pressura",
      "heading": "GT Pressura"
    },
    "fontStacks": {
      "heading": [
        "GT Pressura",
        "helvetica neue",
        "sans-serif"
      ],
      "body": [
        "GT Pressura",
        "helvetica neue",
        "sans-serif"
      ],
      "paragraph": [
        "GT Pressura",
        "helvetica neue",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "32.4px",
      "h2": "32.4px",
      "body": "32.4px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#858585",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%22296%22%20height%3D%2281%22%20viewBox%3D%220%200%20296%2081%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Ctitle%3ERADAR_LOGO%3C%2Ftitle%3E%3Cg%20fill%3D%22%23000%22%20fill-rule%3D%22evenodd%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%3E%3Cpath%20d%3D%22M12.6%2048.4c-.7%200-1.1.5-1.1%201.1V78c0%201.3-1%202.3-2.3%202.3H2.9c-1.3%200-2.3-1-2.3-2.3V2.7C.6%201.4%201.6.4%202.9.4h20.5c13.2%200%2024%2010.7%2024%2024%200%208.7-4.9%2016.3-11.9%2020.4-2.2%201.3-3%202.3-1.9%204.3l13.5%2027.8c.8%201.7.1%203.4-2.2%203.4h-6.4c-1.8%200-2.6-.9-3.3-2.3L21.7%2049.7c-.3-.7-.9-1.4-2.2-1.4h-6.9v.1zm0-37.1c-.7%200-1.1.5-1.1%201.1v24c0%20.7.5%201.1%201.1%201.1h10.8c7%200%2013.1-5.8%2013.1-13.1%200-7.2-5.9-13.1-13.1-13.1H12.6zM69.5%2078.6c-.3%201-1.1%201.7-2.2%201.7H61c-1.8%200-2.5-1.3-2.3-2.3L79.9%202.1c.2-1%201.1-1.7%202.2-1.7h8c1%200%201.9.7%202.2%201.7L113.5%2078c.2%201-.5%202.3-2.3%202.3h-6.3c-1%200-1.8-.7-2.2-1.7l-5-17.5c-.2-1-1.1-1.6-2.2-1.6H76.6c-1%200-1.8.6-2.2%201.6l-4.9%2017.5zm8.6-30.8c-.2.9.2%201.3.9%201.3h14.1c.7%200%201.1-.3.9-1.3L86.6%2016c-.1-.5-.2-.7-.5-.7h-.2c-.2%200-.3.2-.5.7l-7.3%2031.8zM128.7%2080.3c-1.3%200-2.3-1-2.3-2.3V2.7c0-1.3%201-2.3%202.3-2.3h21.7c13.2%200%2022.4%2010.7%2024%2024%201.1%209.1%201%2022.8%200%2031.9-1.5%2013.1-10.7%2024-24%2024h-21.7zm21.7-10.7c7%200%2012.3-6.3%2013.1-13.1%201.1-9.1%201.1-22.8%200-31.9-.8-6.8-6.2-13.1-13.1-13.1h-12c-.7%200-1.1.5-1.1%201.1v55.9c0%20.7.5%201.1%201.1%201.1h12zM193.7%2078.6c-.3%201-1.1%201.7-2.2%201.7h-6.3c-1.8%200-2.5-1.3-2.3-2.3l21.2-75.9c.2-1%201.1-1.7%202.2-1.7h8c1%200%201.9.7%202.2%201.7L237.7%2078c.2%201-.5%202.3-2.3%202.3h-6.3c-1%200-1.8-.7-2.2-1.7l-5-17.5c-.2-1-1.1-1.6-2.2-1.6h-18.9c-1%200-1.8.6-2.2%201.6l-4.9%2017.5zm8.7-30.8c-.2.9.2%201.3.9%201.3h14.1c.7%200%201.1-.3.9-1.3L210.9%2016c-.1-.5-.2-.7-.5-.7h-.2c-.2%200-.3.2-.5.7l-7.3%2031.8zM277.1%2048.4c-1.3%200-1.8.7-2.2%201.4l-13.5%2028.3c-.7%201.4-1.5%202.3-3.3%202.3h-6.4c-2.3%200-3-1.7-2.2-3.4L263%2049.3c1-2.1.2-3.1-1.9-4.3-7-4.1-11.9-11.7-11.9-20.4%200-13.2%2010.7-24%2024-24h20.5c1.3%200%202.3%201%202.3%202.3v75.3c0%201.3-1%202.3-2.3%202.3h-6.3c-1.3%200-2.3-1-2.3-2.3V49.7c0-.7-.5-1.1-1.1-1.1h-6.9v-.2zm-3.9-37.1c-7.2%200-13.1%205.9-13.1%2013.1%200%207.3%206.2%2013.1%2013.1%2013.1h10.9c.7%200%201.1-.5%201.1-1.1v-24c0-.7-.5-1.1-1.1-1.1h-10.9z%22%2F%3E%3C%2Fg%3E%3C%2Fsvg%3E",
    "favicon": "https://goradar.com/wp-content/uploads/2017/08/cropped-RADAR_FAVICON_MASTER-32x32.png",
    "ogImage": "https://goradar.com/wp-content/uploads/2017/11/RADAR_LOGO_ORANGE_MASTER_4X.png",
    "logoHref": "/",
    "logoAlt": "RADAR_LOGO"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, medium-sized, and links to the homepage, matching the brand 'goradar.com'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy individuals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, medium-sized, and links to the homepage, matching the brand 'goradar.com'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}
```