# Ramani Brand Identity

A complete profile of **Ramani**'s visual system — colors, typography, components, and personality — extracted from http://www.ramani.io. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/ramani
- Machine-readable JSON: https://characterquilt.com/branding/ramani.json
- Per-page llms.txt: https://characterquilt.com/branding/ramani/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #1D8CF8 |
| Accent | #04C401 |
| Body Font | Poppins |
| Heading Font | Syne |

## Color Palette

- primary: #1D8CF8
- secondary: #1D1E2D
- accent: #04C401
- background: #F7FAFB
- textPrimary: #04C401
- link: #04C401

## Typography

- primary: Poppins — https://fonts.google.com/specimen/Poppins
- heading: Syne — https://fonts.google.com/specimen/Syne

## Visual Assets

- Logo: https://ramani.io/static/media/ramaniLogo.6aaaa2f61ff851cff114a810613efa03.svg
- Favicon: https://ramani.io/ramani-icon.png

## UI Components

- input: background=#F1F6F8, textColor=#5B626B, borderColor=null, borderRadius=800px, shadow=none
- buttonPrimary: background=#04C401, textColor=#FFFFFF, borderColor=#04C401, borderRadius=800px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#04C401, borderRadius=0px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: business professionals

## Ramani Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Afridigest Week in Review: It's raining money for Ramani**
  - Image: https://substackcdn.com/image/fetch/$s_!RF9B!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fc1748544-eea7-4aab-af45-21fc24ede43c_1511x813.png
  - Source: https://afridigest.substack.com/p/week-47-2022-wir
- **Kemil Ramani | Dribbble**
  - Image: https://cdn.dribbble.com/userupload/46787340/file/ae6aef073fe90d4424d79608c0b6523a.jpg?format=webp&resize=400x300&vertical=center
  - Source: https://dribbble.com/kemil
- **Download Free Landing Page Template For SaaS Company - Free Figma**
  - Image: https://www.titanui.com/wp-content/uploads/2022/09/28/Landing-Page-Template-For-SaaS-Company-768x551.webp
  - Source: https://www.titanui.com/111312-landing-page-template-for-saas-company/
- **You Are WHY You Eat: Change Your Food Attitude, Change Your Life:  Durvasula, Ramani: Amazon.com: Books**
  - Image: https://m.media-amazon.com/images/I/41niQAa7hFL._AC_UF1000,1000_QL80_.jpg
  - Source: https://www.amazon.com/You-Are-WHY-Eat-Attitude/dp/B00QSFNW4M
- **Myridius and Ramesh Ramani on AI in Digital Engineering Report | Myridius  posted on the topic | LinkedIn**
  - Image: https://media.licdn.com/dms/image/v2/D5610AQHUw1_1dIitwg/image-shrink_800/B56ZnJl.4jHcAc-/0/1760023802263?e=2147483647&v=beta&t=poYo8o2oEob9eLmMSP4Md58qKR3QNA-t4ixQCpRvoUc
  - Source: https://www.linkedin.com/posts/myridius_ai-digitalengineering-genai-activity-7382074899189698560-vqGv

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Poppins",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Segoe UI",
      "role": "body"
    },
    {
      "family": "Syne",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#1D8CF8",
    "secondary": "#1D1E2D",
    "accent": "#04C401",
    "background": "#F7FAFB",
    "textPrimary": "#04C401",
    "link": "#04C401"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Poppins",
      "heading": "Syne"
    },
    "fontStacks": {
      "heading": [
        "Poppins",
        "Roboto",
        "Inter",
        "Segoe UI",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Poppins",
        "Roboto",
        "Inter",
        "Segoe UI",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Syne",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "13px",
      "h2": "13px",
      "body": "50px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "#F1F6F8",
      "textColor": "#5B626B",
      "borderColor": null,
      "borderRadius": "800px",
      "borderRadiusCorners": {
        "topLeft": "800px",
        "topRight": "800px",
        "bottomRight": "800px",
        "bottomLeft": "800px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#04C401",
      "textColor": "#FFFFFF",
      "borderColor": "#04C401",
      "borderRadius": "800px",
      "borderRadiusCorners": {
        "topLeft": "800px",
        "topRight": "800px",
        "bottomRight": "800px",
        "bottomLeft": "800px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#04C401",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://ramani.io/static/media/ramaniLogo.6aaaa2f61ff851cff114a810613efa03.svg",
    "favicon": "https://ramani.io/ramani-icon.png",
    "ogImage": null,
    "logoHref": "/home",
    "logoAlt": "ramani-logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Ramani'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Submit",
      "reasoning": "Button #2 has a vibrant green background (#04C401), which is the accent color, and the text 'Submit' indicates a strong call-to-action."
    },
    "secondary": {
      "index": 0,
      "text": "Contact Sales >",
      "reasoning": "Button #0 has a different background color (#FFFFFF) and the text 'Contact Sales >' suggests a secondary action."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "bootstrap",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Ramani'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```