# Ramp Brand Identity

A complete profile of **Ramp**'s visual system — colors, typography, components, and personality — extracted from https://rampglobal.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/ramp
- Machine-readable JSON: https://characterquilt.com/branding/ramp.json
- Per-page llms.txt: https://characterquilt.com/branding/ramp/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #6C757D |
| Accent | #21AA93 |
| Body Font | Roboto |
| Heading Font | Roboto |

## Color Palette

- primary: #6C757D
- secondary: #007BFF
- accent: #21AA93
- background: #FFFFFF
- textPrimary: #18B06A
- link: #18B06A

## Typography

- primary: Roboto — https://fonts.google.com/specimen/Roboto
- heading: Roboto — https://fonts.google.com/specimen/Roboto

## Visual Assets

- Logo: https://www.rampglobal.com/images/header_ramp_white.png
- Favicon: https://www.rampglobal.com/images/favicon.png
- Social card (og:image): https://www.rampglobal.com/images/header_ramp_color.png

## UI Components

- input: background=transparent, textColor=#495057, borderColor=null, borderRadius=0px, shadow=none
- buttonPrimary: background=#21AA93, textColor=#FFFFFF, borderColor=#18B06A, borderRadius=4px, shadow=none
- buttonSecondary: background=transparent, textColor=#18B06A, borderColor=#DEE2E6, borderRadius=0px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: automotive industry professionals

## Ramp Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **RAMP Fleet Maintenance System & GPS Vehicle Tracking Management Software**
  - Image: https://www.rampglobal.com/images/fleet_maintenance_system_lifecycle.png
  - Source: https://www.rampglobal.com/product/fleet
- **Garage management System - How To Start Your Own Garage Business**
  - Image: https://www.rampglobal.com/images/RAMP_blog_1.png
  - Source: https://www.rampglobal.com/blogs/everything-about-starting-own-garage-management-system
- **Best Garage Management Software | Sophisticated Garage Management Software**
  - Image: https://i.ytimg.com/vi/nlssWOBrJ70/maxresdefault.jpg
  - Source: https://www.rampglobal.com/product/workshop-management-software?ref=PitchWall
- **Learn How to Streamline Your Automotive Operations**
  - Image: https://www.rampglobal.com/images/RAMP_blog_card_15.png
  - Source: https://www.rampglobal.com/blogs
- **Fleet Utilization & Productivity (FUPO) | RAMP Global**
  - Image: https://i.ytimg.com/vi/taCX36GkfRQ/maxresdefault.jpg
  - Source: https://newsite.rampglobal.com/product/fupo
- **Learn How to Streamline Your Automotive Operations**
  - Image: https://www.rampglobal.com/images/RAMP_blog_card_14.png
  - Source: https://www.rampglobal.com/blogs

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Outfit",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#6C757D",
    "secondary": "#007BFF",
    "accent": "#21AA93",
    "background": "#FFFFFF",
    "textPrimary": "#18B06A",
    "link": "#18B06A"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roboto",
      "heading": "Roboto"
    },
    "fontStacks": {
      "heading": [
        "Roboto",
        "sans-serif"
      ],
      "body": [
        "Roboto",
        "sans-serif"
      ],
      "paragraph": [
        "Roboto",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "35px",
      "h2": "34px",
      "body": "30px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#495057",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#21AA93",
      "textColor": "#FFFFFF",
      "borderColor": "#18B06A",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#18B06A",
      "borderColor": "#DEE2E6",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.rampglobal.com/images/header_ramp_white.png",
    "favicon": "https://www.rampglobal.com/images/favicon.png",
    "ogImage": "https://www.rampglobal.com/images/header_ramp_color.png",
    "logoHref": "https://www.rampglobal.com/",
    "logoAlt": "RAMP"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'RAMP'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Explore RAMP Solutions",
      "reasoning": "Button #0 'Explore RAMP Solutions' has a vibrant green background (#21AA93) and action-oriented text, making it the primary CTA."
    },
    "secondary": {
      "index": 7,
      "text": "Know more...",
      "reasoning": "Button #7 'Know more...' has a transparent background, providing a clear contrast to the primary button's vibrant color."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "automotive industry professionals"
  },
  "designSystem": {
    "framework": "bootstrap",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'RAMP'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```