# Range Brand Identity

A complete profile of **Range**'s visual system — colors, typography, components, and personality — extracted from https://www.range.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/range
- Machine-readable JSON: https://characterquilt.com/branding/range.json
- Per-page llms.txt: https://characterquilt.com/branding/range/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #FFF980 |
| Accent | #0071E3 |
| Body Font | Plus Jakarta Sans |
| Heading Font | Plus Jakarta Sans |

## Color Palette

- primary: #FFF980
- secondary: #030213
- accent: #0071E3
- background: #FFFFFF
- textPrimary: #1D1D1F
- link: #0066CC

## Typography

- primary: Plus Jakarta Sans — https://fonts.google.com/specimen/Plus+Jakarta+Sans
- heading: Plus Jakarta Sans — https://fonts.google.com/specimen/Plus+Jakarta+Sans

## Visual Assets

- Favicon: https://cdn.prod.website-files.com/630e5612048dc981d21cb9f8/64d3b9cc759b85974061007b_range-yellow-favicon-32.png
- Social card (og:image): https://cdn.prod.website-files.com/630e5612048dc981d21cb9f8/66b52cfc573edcff96a3ea8a_OG%20image.png

## UI Components

- buttonPrimary: background=#0071E3, textColor=#FFFFFF, borderRadius=50px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#1D1D1F, borderRadius=0px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: wealth management professionals

## Range Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Range - "Big Beautiful Bill" Boosts QSBS Benefits for Startup Employees and  Founders**
  - Image: https://cdn.prod.website-files.com/6318ee7f8cd2577347722ef7/6868925ffec6c10a6a430ae5_syed-f-hashemi-SfUETerkRKE-unsplash%20(1).jpg
  - Source: https://www.range.com/blog/gop-budget-legslation-supercharges-qsbs-benefits
- **Range - Learn about Personal Finance**
  - Image: https://cdn.prod.website-files.com/6318ee7f8cd2577347722ef7/67782cbd2546012478e4e063_HOLISTIC%20SERVICE%20BLOG%20POST.png
  - Source: https://www.range.com/blog
- **Range - Five Reasons You Should Graduate From DIY to a CPA or Tax  Professional**
  - Image: https://cdn.prod.website-files.com/6318ee7f8cd2577347722ef7/63c5cf49a9bbed02bde2f81e_kanchanara-9pCV2MB65y8-unsplash.jpg
  - Source: https://www.range.com/blog/five-reasons-you-should-graduate-from-diy-to-a-cpa-or-tax-professional
- **Range - Learn about Personal Finance**
  - Image: https://cdn.prod.website-files.com/6318ee7f8cd2577347722ef7/69259b71cfa9e8896ea93431_16_9%20press%20release%20%2B%20blog%20-%201080x608.png
  - Source: https://www.range.com/blog
- **Range - Cheat Code: Get a low interest rate with assumable mortgages.**
  - Image: https://cdn.prod.website-files.com/6318ee7f8cd2577347722ef7/65721168da4c4aa5b6f4916d_Unknown.jpeg
  - Source: https://www.range.com/blog/assumable-mortgages
- **Range - Learn about Personal Finance**
  - Image: https://cdn.prod.website-files.com/6318ee7f8cd2577347722ef7/65a8393cb8085c53aa6891ca_Bitcoin%20ETF%20Blog.png
  - Source: https://www.range.com/blog

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Plus Jakarta Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#FFF980",
    "secondary": "#030213",
    "accent": "#0071E3",
    "background": "#FFFFFF",
    "textPrimary": "#1D1D1F",
    "link": "#0066CC"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Plus Jakarta Sans",
      "heading": "Plus Jakarta Sans"
    },
    "fontStacks": {
      "heading": [
        "Plus Jakarta Sans",
        "sans-serif"
      ],
      "body": [
        "Plus Jakarta Sans",
        "sans-serif"
      ],
      "paragraph": [
        "Plus Jakarta Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "38px",
      "h2": "32px",
      "body": "32px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#0071E3",
      "textColor": "#FFFFFF",
      "borderRadius": "50px",
      "borderRadiusCorners": {
        "topLeft": "50px",
        "topRight": "50px",
        "bottomRight": "50px",
        "bottomLeft": "50px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#1D1D1F",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": "https://cdn.prod.website-files.com/630e5612048dc981d21cb9f8/64d3b9cc759b85974061007b_range-yellow-favicon-32.png",
    "ogImage": "https://cdn.prod.website-files.com/630e5612048dc981d21cb9f8/66b52cfc573edcff96a3ea8a_OG%20image.png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "None of the logo candidates are located in the header or link to the homepage, which are strong indicators of a primary brand logo. The candidates appear to be external links or not prominently placed.",
    "confidence": 0.3,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Book Your Personal Demo",
      "reasoning": "Button #0 uses a vibrant blue color (#0071E3) which is typically used for primary CTAs. It stands out against the background and is action-oriented with the text 'Book Your Personal Demo'."
    },
    "secondary": {
      "index": 1,
      "text": "Book Your Personal Demo",
      "reasoning": "Button #1 has a white background (#FFFFFF), making it less prominent than the primary button. It serves as a secondary option with the same text but a more subdued appearance."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "wealth management professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "None of the logo candidates are located in the header or link to the homepage, which are strong indicators of a primary brand logo. The candidates appear to be external links or not prominently placed.",
        "confidence": 0.3
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```