# RankScience Brand Identity A complete profile of **RankScience**'s visual system — colors, typography, components, and personality — extracted from https://www.rankscience.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/rankscience - Machine-readable JSON: https://characterquilt.com/branding/rankscience.json - Per-page llms.txt: https://characterquilt.com/branding/rankscience/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #FFA8C2 | | Accent | #42FFF6 | | Body Font | Arial | | Heading Font | NeueHaasDisplay | ## Color Palette - primary: #FFA8C2 - secondary: #42FFF6 - accent: #42FFF6 - background: #FFFFFF - textPrimary: #333333 - link: #FBFFC6 ## Typography - primary: Arial — https://fonts.google.com/specimen/Arial - heading: NeueHaasDisplay — https://fonts.google.com/specimen/NeueHaasDisplay ## Visual Assets - Logo: https://cdn.prod.website-files.com/6888fdf6c5690494ab9031fb/6889085cb9fed188a6f23ef9_white-logo.png.svg - Favicon: https://cdn.prod.website-files.com/6888fdf6c5690494ab9031fb/68bb016a591c096674ba65d2_favicon-32x32.png - Social card (og:image): https://cdn.prod.website-files.com/6888fdf6c5690494ab9031fb/68b1999da47f9e2f71137737_Homepage%20-%20OG.jpg ## UI Components - buttonPrimary: background=#42FFF6, textColor=#000000, borderColor=#FFFFFF, borderRadius=91.4304px, shadow=none - buttonSecondary: background=#FFA8C2, textColor=#333333, borderRadius=0px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: businesses seeking SEO services ## RankScience Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Free AI Visibility Check and Analysis | RankScience** - Image: https://cdn.prod.website-files.com/6888fdf6c5690494ab9031fb/69c55c575a6fa090261bef93_Ellipse%203.webp - Source: https://www.rankscience.com/ai-visibility-audit - **RankScience Knowledge Hub - SEO & AI Visibility Insights** - Image: https://cdn.prod.website-files.com/68a0487bd001c130ccfc9bd0/69493133727b34e43719a01a_WhatsApp%20Image%202025-12-22%20at%201.56.05%20PM.jpeg - Source: https://www.rankscience.com/blog - **AI-Assisted SEO Content Agency With Expert Human Editing** - Image: https://cdn.prod.website-files.com/6888fdf6c5690494ab9031fb/689f154aa115a363862061c6_Untitled-56%201.webp - Source: https://www.rankscience.com/ai-human-content - **Pure AI-Generated Content Destroys Trust and Engagement. The Remedy Is Human Guidance.** - Image: https://cdn.prod.website-files.com/68a0487bd001c130ccfc9bd0/691b8b537f026eb3f37323a0_WhatsApp%20Image%202025-11-18%20at%201.46.42%20AM.jpeg - Source: https://www.rankscience.com/blog/the-ai-content-trust-gap-solution - **Chiropractor SEO Agency To Grow Your Practice** - Image: https://cdn.prod.website-files.com/6888fdf6c5690494ab9031fb/6894d7018f307bd50ad2011a_3d-illustration-darts-hitting-dartboard-target%201.webp - Source: https://www.rankscience.com/chiropractor - **Law Firm Lead Generation: From Referrals to Search to AI** - Image: https://cdn.prod.website-files.com/68a0487bd001c130ccfc9bd0/69d3f4ac4fb4d17b06879409_image.png - Source: https://www.rankscience.com/blog/law-firm-lead-generation-referrals-search-ai ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "NeueHaasDisplay", "role": "heading" }, { "family": "Arial", "role": "body" } ], "colors": { "primary": "#FFA8C2", "secondary": "#42FFF6", "accent": "#42FFF6", "background": "#FFFFFF", "textPrimary": "#333333", "link": "#FBFFC6" }, "typography": { "fontFamilies": { "primary": "Arial", "heading": "NeueHaasDisplay" }, "fontStacks": { "heading": [ "NeueHaasDisplay", "Arial", "sans-serif" ], "body": [ "NeueHaasDisplay", "Arial", "sans-serif" ], "paragraph": [ "NeueHaasDisplay", "Arial", "sans-serif" ] }, "fontSizes": { "h1": "105.139px", "h2": "109.709px", "body": "45.7152px" } }, "spacing": { "baseUnit": 4, "borderRadius": "2px" }, "components": { "buttonPrimary": { "background": "#42FFF6", "textColor": "#000000", "borderColor": "#FFFFFF", "borderRadius": "91.4304px", "borderRadiusCorners": { "topLeft": "91.4304px", "topRight": "91.4304px", "bottomRight": "91.4304px", "bottomLeft": "91.4304px" }, "shadow": "none" }, "buttonSecondary": { "background": "#FFA8C2", "textColor": "#333333", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" } }, "images": { "logo": "https://cdn.prod.website-files.com/6888fdf6c5690494ab9031fb/6889085cb9fed188a6f23ef9_white-logo.png.svg", "favicon": "https://cdn.prod.website-files.com/6888fdf6c5690494ab9031fb/68bb016a591c096674ba65d2_favicon-32x32.png", "ogImage": "https://cdn.prod.website-files.com/6888fdf6c5690494ab9031fb/68b1999da47f9e2f71137737_Homepage%20-%20OG.jpg" }, "__llm_logo_reasoning": { "selectedIndex": 26, "reasoning": "Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.", "confidence": 0.9, "rejected": true, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Free 30min Strategy Session", "reasoning": "Button #0 ('Free 30min Strategy Session') is the primary CTA due to its vibrant green color (#42FFF6) and action-oriented text, making it stand out as the main call-to-action." }, "secondary": { "index": 1, "text": "How long does SEO take to show results?", "reasoning": "Button #1 ('How long does SEO take to show results?') is selected as secondary because it has a different color group (#FFA8C2) and serves as an informational prompt, complementing the primary CTA." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "businesses seeking SEO services" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```