# Rappi Brand Identity A complete profile of **Rappi**'s visual system — colors, typography, components, and personality — extracted from http://www.rappi.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/rappi - Machine-readable JSON: https://characterquilt.com/branding/rappi.json - Per-page llms.txt: https://characterquilt.com/branding/rappi/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #29D884 | | Accent | #5E00BE | | Body Font | Nunito | | Heading Font | Nunito | ## Color Palette - primary: #29D884 - secondary: #E9FCF2 - accent: #5E00BE - background: #FFFFFF - textPrimary: #2E2C36 - link: #5E00BE ## Typography - primary: Nunito — https://fonts.google.com/specimen/Nunito - heading: Nunito — https://fonts.google.com/specimen/Nunito ## Visual Assets - Logo: 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- Favicon: https://www.rappi.com.mx/pwa-icons/192x192.png - Social card (og:image): https://images.rappi.com/cms-web/images/t_c0ef6c6df0.png?d=1023x538 ## UI Components - input: background=#FFFFFF, textColor=#6A696E, borderColor=null, borderRadius=0px, shadow=none - buttonPrimary: background=#5E00BE, textColor=#FFFFFF, borderRadius=8px, shadow=none - buttonSecondary: background=#E9FCF2, textColor=#29D884, borderRadius=8px, shadow=none ## Brand Personality Tone: modern · Energy: high · Audience: tech-savvy urban consumers ## Rappi Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **How to build an efficient Machine Learning project workflow using Data Version Control (DVC) | by Daniel Baena | Rappi Tech** - Image: https://miro.medium.com/0*2sMUzDlj9ips0gXW - Source: https://engineering.rappi.com/how-to-build-an-efficient-machine-learning-project-workflow-using-data-version-control-dvc-aaeaa9cfb79b - **Blog** - Image: https://cdn.prod.website-files.com/65ca8cac6ccba654db6fc9a2/668bff623be7f32762e92aa6_fb691148fdb83d8effd044c6451810f4.png - Source: https://pro.rappi.com/blog - **Blog** - Image: https://cdn.prod.website-files.com/65ca8cac6ccba654db6fc9a2/668c0b00e07b8456139a0e20_af6e581798d8603f0568cf1b6842ba00-min.png - Source: https://pro.rappi.com/blog - **Merge vs Rebase. Integrar cambios y actualizar ramas son… | by FrankGumeta | Rappi Tech** - Image: https://miro.medium.com/1*gKNIJHFYH4sKRK696134Mg.jpeg - Source: https://engineering.rappi.com/merge-vs-rebase-208aa287f5f9 - **Hi! I'm a VP of Engineering at Rappi | by Facundo Viale | Rappi Tech** - Image: https://miro.medium.com/v2/resize:fit:1200/1*6-BJEl_kPZR2WeR7rkVfww.jpeg - Source: https://engineering.rappi.com/hi-im-a-vp-of-engineering-at-rappi-cdc53c005064 - **Memory Leaks — Parte 2/2. Varias semanas han pasado desde que… | by FrankGumeta | Rappi Tech** - Image: https://miro.medium.com/1*tH9l2T49NZ9NfGU9WolRdg.jpeg - Source: https://engineering.rappi.com/memory-leaks-parte-2-2-a8fc45aa35a8 ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Nunito", "role": "body" } ], "colors": { "primary": "#29D884", "secondary": "#E9FCF2", "accent": "#5E00BE", "background": "#FFFFFF", "textPrimary": "#2E2C36", "link": "#5E00BE" }, "typography": { "fontFamilies": { "primary": "Nunito", "heading": "Nunito" }, "fontStacks": { "heading": [ "Nunito" ], "body": [ "Nunito" ], "paragraph": [ "Nunito" ] }, "fontSizes": { "h1": "16px", "h2": "20px", "body": "20px" } }, "spacing": { "baseUnit": 4, "borderRadius": "8px" }, "components": { "input": { "background": "#FFFFFF", "textColor": "#6A696E", "borderColor": null, "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" }, "buttonPrimary": { "background": "#5E00BE", "textColor": "#FFFFFF", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "none" }, "buttonSecondary": { "background": "#E9FCF2", "textColor": "#29D884", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "none" } }, "images": { "logo": 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"favicon": "https://www.rappi.com.mx/pwa-icons/192x192.png", "ogImage": "https://images.rappi.com/cms-web/images/t_c0ef6c6df0.png?d=1023x538", "logoHref": "/" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is the only candidate linking to the homepage and matches the favicon, indicating it is the main brand logo.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 2, "text": "App Store", "reasoning": "Button #2 ('App Store') uses the vibrant brand color #5E00BE, which is a strong indicator of a primary CTA. It is also action-oriented, encouraging users to download the app." }, "secondary": { "index": 0, "text": "¡Regístrate ahora!", "reasoning": "Button #0 ('¡Regístrate ahora!') has a different background color (#E9FCF2) and serves as a secondary action, encouraging registration." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "high", "targetAudience": "tech-savvy urban consumers" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is the only candidate linking to the homepage and matches the favicon, indicating it is the main brand logo.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```