# Rayon Brand Identity A complete profile of **Rayon**'s visual system — colors, typography, components, and personality — extracted from https://www.rayon.design/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/rayon - Machine-readable JSON: https://characterquilt.com/branding/rayon.json - Per-page llms.txt: https://characterquilt.com/branding/rayon/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #141121 | | Accent | #FF4800 | | Body Font | GeistSans | | Heading Font | GeistSans | ## Color Palette - primary: #141121 - secondary: #211D35 - accent: #FF4800 - background: #FFFFFF - textPrimary: #0B061B - link: #0B061B ## Typography - primary: GeistSans — https://fonts.google.com/specimen/GeistSans - heading: GeistSans — https://fonts.google.com/specimen/GeistSans ## Visual Assets - Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20fill%3D%22none%22%20viewBox%3D%220%200%2013%2013%22%20height%3D%2240%22%20width%3D%2240%22%20data-fc-idx%3D%220%22%3E%3Cpath%20fill%3D%22currentColor%22%20fill-rule%3D%22evenodd%22%20d%3D%22M13%2013h-2.6L2.6%207.8V13H0V0h9.1C11.248%200%2013%201.752%2013%203.9s-1.752%203.9-3.9%203.9H7.8%2013Z%22%20clip-rule%3D%22evenodd%22%20style%3D%22fill%3A%20rgb(11%2C%206%2C%2027)%20!important%3B%22%2F%3E%3C%2Fsvg%3E - Favicon: https://www.rayon.design/favicon.ico?e203994e09fc689a - Social card (og:image): https://www.rayon.design/opengraph-image.png?d3542caa4cbe2de3 ## UI Components - input: background=#211D35, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=6px, shadow=none - buttonPrimary: background=#FF4800, textColor=#FFFFFF, borderRadius=6px, shadow=none - buttonSecondary: background=#EBEBEB, textColor=#0B061B, borderColor=#B3B3B3, borderRadius=6px, shadow=none ## Brand Personality Tone: modern · Energy: medium · Audience: design professionals ## Rayon Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Office Break Room Floor Plan | Rayon** - Image: https://cdn.sanity.io/images/rhvb8nfd/production/fef9c7a325f74b092c132254edf3682045588b7f-4096x2730.png - Source: https://www.rayon.design/assets/templates/office-break-room-floor-plan--ff097503-cee6-4010-b329-fe5fc80a193b - **Blog | Rayon** - Image: https://cdn.sanity.io/images/rhvb8nfd/production/2bc538d4433996b46c08f048bf9f4f0676cd5d25-5120x3200.png - Source: https://www.rayon.design/blog?category=News - **How Hejmo Designs Stays Agile With Rayon | Rayon** - Image: https://cdn.sanity.io/images/rhvb8nfd/production/2915a5b4202748f49a37b825694a48e1479fb477-2048x1448.png?fit=max&auto=format - Source: https://www.rayon.design/blog/interview-with-hejmo - **My Productivity Skyrocketed”: Adrien Dupuy on Using Rayon | Rayon** - Image: https://cdn.sanity.io/images/rhvb8nfd/production/5be49762a7f58cd3bcec727ae3af4b4675720959-5120x3200.png - Source: https://www.rayon.design/blog/interview-with-adrien - **Blog | Rayon** - Image: https://www.rayon.design/opengraph-image.png?d3542caa4cbe2de3 - Source: https://www.rayon.design/blog - **Blog | Rayon** - Image: https://cdn.sanity.io/images/rhvb8nfd/production/e73b91109caa071d5b21f86328499bfd28f71842-5120x3200.png - Source: https://www.rayon.design/blog ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "GeistSans", "role": "body" } ], "colors": { "primary": "#141121", "secondary": "#211D35", "accent": "#FF4800", "background": "#FFFFFF", "textPrimary": "#0B061B", "link": "#0B061B" }, "typography": { "fontFamilies": { "primary": "GeistSans", "heading": "GeistSans" }, "fontStacks": { "heading": [ "GeistSans" ], "body": [ "GeistSans" ], "paragraph": [ "GeistSans" ] }, "fontSizes": { "h1": "80px", "h2": "60px", "body": "14px" } }, "spacing": { "baseUnit": 4, "borderRadius": "5px" }, "components": { "input": { "background": "#211D35", "textColor": "#FFFFFF", "borderColor": "#FFFFFF", "borderRadius": "6px", "borderRadiusCorners": { "topLeft": "6px", "topRight": "6px", "bottomRight": "6px", "bottomLeft": "6px" }, "shadow": "none" }, "buttonPrimary": { "background": "#FF4800", "textColor": "#FFFFFF", "borderRadius": "6px", "borderRadiusCorners": { "topLeft": "6px", "topRight": "6px", "bottomRight": "6px", "bottomLeft": "6px" }, "shadow": "none" }, "buttonSecondary": { "background": "#EBEBEB", "textColor": "#0B061B", "borderColor": "#B3B3B3", "borderRadius": "6px", "borderRadiusCorners": { "topLeft": "6px", "topRight": "6px", "bottomRight": "6px", "bottomLeft": "6px" }, "shadow": "none" } }, "images": { "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20fill%3D%22none%22%20viewBox%3D%220%200%2013%2013%22%20height%3D%2240%22%20width%3D%2240%22%20data-fc-idx%3D%220%22%3E%3Cpath%20fill%3D%22currentColor%22%20fill-rule%3D%22evenodd%22%20d%3D%22M13%2013h-2.6L2.6%207.8V13H0V0h9.1C11.248%200%2013%201.752%2013%203.9s-1.752%203.9-3.9%203.9H7.8%2013Z%22%20clip-rule%3D%22evenodd%22%20style%3D%22fill%3A%20rgb(11%2C%206%2C%2027)%20!important%3B%22%2F%3E%3C%2Fsvg%3E", "favicon": "https://www.rayon.design/favicon.ico?e203994e09fc689a", "ogImage": "https://www.rayon.design/opengraph-image.png?d3542caa4cbe2de3", "logoHref": "/" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of the main brand logo.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "try it for free", "reasoning": "Button #0 with text 'try it for free' has a vibrant orange background (#FF4800), which is a strong indicator of a primary CTA. The action-oriented text further supports this choice." }, "secondary": { "index": 2, "text": "go to documentation", "reasoning": "Button #1 with text 'go to documentation' has a light background (#EBEBEB) and serves a supportive role, making it suitable as a secondary button." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "design professionals" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of the main brand logo.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```