# RDash Brand Identity

A complete profile of **RDash**'s visual system — colors, typography, components, and personality — extracted from https://www.rdash.io. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/rdash
- Machine-readable JSON: https://characterquilt.com/branding/rdash.json
- Per-page llms.txt: https://characterquilt.com/branding/rdash/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #CC3366 |
| Accent | #EC2227 |
| Body Font | Gilroy |
| Heading Font | Gilroy |

## Color Palette

- primary: #CC3366
- secondary: #061B31
- accent: #EC2227
- background: #FFFFFF
- textPrimary: #EC2227
- link: #EC2227

## Typography

- primary: Gilroy — https://fonts.google.com/specimen/Gilroy
- heading: Gilroy — https://fonts.google.com/specimen/Gilroy

## Visual Assets

- Logo: https://rdash.ai/wp-content/uploads/2023/09/Rdash-Logo-with-AI-png.png.webp
- Favicon: https://rdash.ai/wp-content/uploads/2024/07/cropped-rdash-favicon-32x32.png
- Social card (og:image): https://rdash.ai/wp-content/uploads/2024/04/og.jpg

## UI Components

- input: background=#FFFFFF, textColor=#656565, borderColor=#BDBDBD, borderRadius=12px, shadow=none
- buttonPrimary: background=#EC2227, textColor=#FFFFFF, borderRadius=8px, shadow=none
- buttonSecondary: background=#0E2337, textColor=#333333, borderRadius=0px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: construction management professionals

## RDash Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Building things that don't scale. One of the common mistake that people… |  by Amit Kumar | Rdash Technology Blog**
  - Image: https://miro.medium.com/0*BxSNERCu8kAmtCX8
  - Source: https://techblog.rdash.io/building-things-that-dont-scale-b96141ef5281
- **Snag Mobile app**
  - Image: https://cdn.filestackcontent.com/JJz4hPscT2Ol6tDaGFQu
  - Source: https://help.rdash.io/articles/408766-snag-mobile-app
- **Rdash Technology Blog**
  - Image: https://miro.medium.com/v2/resize:fit:500/1*KoEAYKvsBQAWUzNUpeZ4Bg.png
  - Source: https://techblog.rdash.io/
- **How to create & Assign Snag**
  - Image: https://cdn.filestackcontent.com/aM63zoH6SfOVeXvjiDrp
  - Source: https://help.rdash.io/articles/284213-how-to-create-assign-snag
- **Proposals for Clients & Incoming Orders**
  - Image: https://cdn.filestackcontent.com/RAmNNRhATA6HFzbr7pGY
  - Source: https://help.rdash.io/articles/776550-proposals-for-clients-incoming-orders
- **Proposals for Clients & Incoming Orders**
  - Image: https://cdn.filestackcontent.com/M2yKTPKQaCcf02u3te3j
  - Source: https://help.rdash.io/articles/776550-proposals-for-clients-incoming-orders

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Gilroy",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#CC3366",
    "secondary": "#061B31",
    "accent": "#EC2227",
    "background": "#FFFFFF",
    "textPrimary": "#EC2227",
    "link": "#EC2227"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Gilroy",
      "heading": "Gilroy"
    },
    "fontStacks": {
      "heading": [
        "Gilroy",
        "sans-serif"
      ],
      "body": [
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "Noto Sans",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "Gilroy",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "52px",
      "h2": "32px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 10,
    "borderRadius": "8px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#656565",
      "borderColor": "#BDBDBD",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#EC2227",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#0E2337",
      "textColor": "#333333",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://rdash.ai/wp-content/uploads/2023/09/Rdash-Logo-with-AI-png.png.webp",
    "favicon": "https://rdash.ai/wp-content/uploads/2024/07/cropped-rdash-favicon-32x32.png",
    "ogImage": "https://rdash.ai/wp-content/uploads/2024/04/og.jpg",
    "logoHref": "https://rdash.ai"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'RDash'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Talk to an Expert",
      "reasoning": "Button #0 'Talk to an Expert' uses the vibrant accent color #EC2227, which aligns with the brand's primary color scheme and serves as a strong call-to-action."
    },
    "secondary": {
      "index": 1,
      "text": "Let's Talk",
      "reasoning": "Button #1 'Let's Talk' uses a different color group (#0E2337) and serves as a secondary action, complementing the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "construction management professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'RDash'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```