# ReactWise Brand Identity A complete profile of **ReactWise**'s visual system — colors, typography, components, and personality — extracted from https://www.reactwise.com/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/reactwise - Machine-readable JSON: https://characterquilt.com/branding/reactwise.json - Per-page llms.txt: https://characterquilt.com/branding/reactwise/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #5F6372 | | Accent | #FD6262 | | Body Font | DM Sans | | Heading Font | DM Sans | ## Color Palette - primary: #5F6372 - secondary: #3898EC - accent: #FD6262 - background: #F3F3F3 - textPrimary: #FD6262 - link: #FD6262 ## Typography - primary: DM Sans — https://fonts.google.com/specimen/DM+Sans - heading: DM Sans — https://fonts.google.com/specimen/DM+Sans ## Visual Assets - Logo: https://cdn.prod.website-files.com/690c5ed90bb510d74eb2e77b/690c5ed90bb510d74eb2e784_logo.svg - Favicon: https://cdn.prod.website-files.com/690c5ed90bb510d74eb2e77b/690c5ed90bb510d74eb2e786_fav.png - Social card (og:image): https://cdn.prod.website-files.com/690c5ed90bb510d74eb2e77b/698b5051c99c8604ec679735_opengraph.png ## UI Components - input: background=#FFFFFF, textColor=#333333, borderColor=#CCCCCC, borderRadius=8px, shadow=none - buttonPrimary: background=#FD6262, textColor=#FFFFFF, borderRadius=8px, shadow=none - buttonSecondary: background=#FDFDFD, textColor=#FD6262, borderColor=#FF3131, borderRadius=8px, shadow=none ## Brand Personality Tone: modern · Energy: medium · Audience: business professionals and developers ## ReactWise Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Big milestone for ReactWise - we've officially moved into our own office! – ReactWise** - Image: https://cdn.prod.website-files.com/690c5ed90bb510d74eb2e77e/697b25daecca2239e17cb993_691204c9d8fbfe09dcc2410f_IMG_0411.jpeg - Source: https://www.reactwise.com/news/big-milestone-for-reactwise---weve-officially-moved-into-our-own-office - **News – ReactWise** - Image: https://cdn.prod.website-files.com/690c5ed90bb510d74eb2e77e/69e5f9d5a2161b3fb617ebbd_Screenshot%202026-04-19%20at%2012.29.54.jpg - Source: https://www.reactwise.com/news - **Transfer learning is where Bayesian optimization gets interesting – ReactWise** - Image: https://cdn.prod.website-files.com/690c5ed90bb510d74eb2e77e/697b25e958a98473b760d0da_6942bf90740fa2354d0d2ce5_Daniel_MTBO.jpeg - Source: https://www.reactwise.com/news/transfer-learning-is-where-bayesian-optimization-gets-interesting - **Dr. Alexander Pomberger presents ZeroShotAPI at Bioprocess UK – ReactWise** - Image: https://cdn.prod.website-files.com/690c5ed90bb510d74eb2e77e/697b25dc678ca0ba703f983a_69284409a1df64588c12caf9_1764245477013.jpeg - Source: https://www.reactwise.com/news/dr-alexander-pomberger-presents-zeroshotapi-at-bioprocess-uk - **Past Conferences – ReactWise** - Image: https://cdn.prod.website-files.com/690c5ed90bb510d74eb2e77e/690c5ed90bb510d74eb2e86b_688a6d5d244709abd267bf5c_opengraph%20BFM.webp - Source: https://www.reactwise.com/past-conferences - **News – ReactWise** - Image: https://cdn.prod.website-files.com/690c5ed90bb510d74eb2e77e/69e5f88ec971002de6d56337_Screenshot%202026-04-19%20at%2012.30.54.jpg - Source: https://www.reactwise.com/news ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "DM Sans", "role": "body" } ], "colors": { "primary": "#5F6372", "secondary": "#3898EC", "accent": "#FD6262", "background": "#F3F3F3", "textPrimary": "#FD6262", "link": "#FD6262" }, "typography": { "fontFamilies": { "primary": "DM Sans", "heading": "DM Sans" }, "fontStacks": { "heading": [ "DM Sans", "sans-serif" ], "body": [ "DM Sans", "sans-serif" ], "paragraph": [ "DM Sans", "sans-serif" ] }, "fontSizes": { "h1": "52px", "h2": "30px", "body": "20px" } }, "spacing": { "baseUnit": 4, "borderRadius": "8px" }, "components": { "input": { "background": "#FFFFFF", "textColor": "#333333", "borderColor": "#CCCCCC", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "none" }, "buttonPrimary": { "background": "#FD6262", "textColor": "#FFFFFF", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "none" }, "buttonSecondary": { "background": "#FDFDFD", "textColor": "#FD6262", "borderColor": "#FF3131", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "none" } }, "images": { "logo": "https://cdn.prod.website-files.com/690c5ed90bb510d74eb2e77b/690c5ed90bb510d74eb2e784_logo.svg", "favicon": "https://cdn.prod.website-files.com/690c5ed90bb510d74eb2e77b/690c5ed90bb510d74eb2e786_fav.png", "ogImage": "https://cdn.prod.website-files.com/690c5ed90bb510d74eb2e77b/698b5051c99c8604ec679735_opengraph.png", "logoHref": "/", "logoAlt": "ReactWise" }, "__llm_logo_reasoning": { "selectedIndex": 26, "reasoning": "Selected #0 because it is visible, medium-sized, and matches the brand name 'ReactWise'. It is also linked to the homepage, indicating it is the primary brand logo.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 3, "text": "Sign up", "reasoning": "Button #3 ('Sign up') uses the vibrant brand color #FD6262, which is a strong indicator of a primary CTA. The action-oriented text 'Sign up' further supports this choice." }, "secondary": { "index": 1, "text": "Book a demo", "reasoning": "Button #1 ('Book a demo') has a different background color (#FDFDFD) and serves as a secondary action with a less vibrant appearance, making it suitable as a secondary CTA." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "business professionals and developers" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and matches the brand name 'ReactWise'. It is also linked to the homepage, indicating it is the primary brand logo.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```