# ReadMe Brand Identity

A complete profile of **ReadMe**'s visual system — colors, typography, components, and personality — extracted from http://readme.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/readme
- Machine-readable JSON: https://characterquilt.com/branding/readme.json
- Per-page llms.txt: https://characterquilt.com/branding/readme/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #384248 |
| Accent | #E95F6A |
| Body Font | Segoe UI |
| Heading Font | Segoe UI |

## Color Palette

- primary: #384248
- secondary: #637288
- accent: #E95F6A
- background: #FFFFFF
- textPrimary: #118CFD
- link: #118CFD

## Typography

- primary: Segoe UI — https://fonts.google.com/specimen/Segoe+UI
- heading: Segoe UI — https://fonts.google.com/specimen/Segoe+UI

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20id%3D%22Layer_1%22%20viewBox%3D%220%200%201200%20206.4%22%20class%3D%22injected-svg%22%20data-src%3D%22%2Fstatic%2Freadme-blue.svg%22%20xmlns%3Axlink%3D%22http%3A%2F%2Fwww.w3.org%2F1999%2Fxlink%22%20data-fc-idx%3D%220%22%3E%3Cdefs%3E%3Cstyle%3E.cls-1%7Bfill%3A%233e8bf6%3B%7D%3C%2Fstyle%3E%3C%2Fdefs%3E%3Cpath%20class%3D%22cls-1%22%20d%3D%22M473.996%2C38.588c-38.042%2C0-65.043%2C26.754-65.043%2C64.06%2C0%2C39.025%2C29.701%2C63.814%2C67.497%2C63.814%2C17.811%2C0%2C41.273-5.728%2C54.304-21.873%2C1.341-1.661%2C1.266-4.055-.256-5.553l-12.331-12.142c-1.563-1.539-4.093-1.584-5.651-.04-10.061%2C9.968-22.898%2C13.836-34.595%2C13.836-18.162%2C0-33.381-10.063-35.342-30.433h91.748c1.012%2C0%2C1.89-.738%2C2.023-1.742%2C.317-2.39%2C.476-4.873%2C.476-7.833%2C0-18.651-6.627-33.87-17.919-44.912-11.042-11.046-26.75-17.183-44.912-17.183Zm-31.173%2C51.296c2.212-16.444%2C13.747-26.507%2C30.437-26.507%2C8.834%2C0%2C16.444%2C2.947%2C21.841%2C8.592%2C4.173%2C4.662%2C7.363%2C10.553%2C8.345%2C17.915h-60.624Z%22%20style%3D%22fill%3A%20rgb(17%2C%20140%2C%20253)%20!important%3B%22%2F%3E%3Cpath%20class%3D%22cls-1%22%20d%3D%22M1182.081%2C55.771c-11.042-11.046-26.75-17.183-44.912-17.183-38.042%2C0-65.043%2C26.754-65.043%2C64.06%2C0%2C39.025%2C29.701%2C63.814%2C67.497%2C63.814%2C17.811%2C0%2C41.274-5.728%2C54.305-21.873%2C1.34-1.662%2C1.265-4.055-.256-5.553l-12.331-12.142c-1.564-1.539-4.092-1.584-5.651-.04-10.061%2C9.968-22.898%2C13.836-34.595%2C13.836-18.162%2C0-33.38-10.063-35.341-30.433h91.747c1.012%2C0%2C1.89-.738%2C2.024-1.742%2C.316-2.39%2C.476-4.873%2C.476-7.832%2C0-18.651-6.627-33.87-17.919-44.912Zm-76.085%2C34.112c2.212-16.444%2C13.747-26.507%2C30.437-26.507%2C8.834%2C0%2C16.444%2C2.947%2C21.841%2C8.592%2C4.173%2C4.662%2C7.363%2C10.553%2C8.345%2C17.915h-60.623Z%22%20style%3D%22fill%3A%20rgb(17%2C%20140%2C%20253)%20!important%3B%22%2F%3E%3Cpath%20class%3D%22cls-1%22%20d%3D%22M690.309%2C138.423c.008-.053%2C.003-.107%2C.011-.16h-6.357v-56.506h0V46.38c0-2.812-2.279-5.091-5.091-5.091h-18.824c-2.812%2C0-5.091%2C2.28-5.091%2C5.091v8.858c-10.794-10.282-25.255-16.65-41.923-16.65-36.817%2C0-62.588%2C27.49-62.588%2C64.06%2C0%2C36.077%2C25.529%2C63.814%2C62.588%2C63.814%2C18.896%2C0%2C33.375-7.855%2C43.684-19.631v4.958c0%2C6.749%2C5.471%2C12.219%2C12.219%2C12.219h20.583c2.812%2C0%2C5.091-2.28%2C5.091-5.091v-15.561c0-2.532-1.881-4.539-4.302-4.932Zm-71.878-.677c-20.123%2C0-34.606-15.465-34.606-35.099%2C0-19.88%2C14.483-35.341%2C34.606-35.341%2C18.162%2C0%2C34.116%2C12.76%2C34.116%2C35.341%2C0%2C22.335-15.954%2C35.099-34.116%2C35.099Z%22%20style%3D%22fill%3A%20rgb(17%2C%20140%2C%20253)%20!important%3B%22%2F%3E%3Cpath%20class%3D%22cls-1%22%20d%3D%22M1063.068%2C138.264h-9.168v-47.151c0-31.416-19.88-52.525-50.317-52.525-18.405%2C0-32.641%2C7.609-42.215%2C18.902-8.341-12.028-21.841-18.902-39.267-18.902s-30.385%2C7.462-38.979%2C18.556v-11.007c0-2.812-2.28-5.091-5.091-5.091h-18.824c-2.812%2C0-5.091%2C2.279-5.091%2C5.091v108.33c0%2C5.269%2C4.271%2C9.54%2C9.54%2C9.54h33.731c2.812%2C0%2C5.091-2.279%2C5.091-5.091v-15.561c0-2.812-2.279-5.091-5.091-5.091h-9.155v-44.45c0-15.954%2C10.306-26.018%2C25.278-26.018%2C14.729%2C0%2C23.317%2C10.063%2C23.317%2C26.018v60.653c0%2C5.269%2C4.271%2C9.54%2C9.54%2C9.54h30.158c2.798%2C0%2C5.067-2.268%2C5.067-5.067v-15.61c0-2.798-2.269-5.067-5.067-5.067h-5.581v-44.45c0-15.954%2C10.553-26.018%2C25.278-26.018s23.564%2C10.063%2C23.564%2C26.018v44.45l.013%2C12.723v3.48c0%2C5.269%2C4.271%2C9.54%2C9.54%2C9.54h33.731c2.812%2C0%2C5.091-2.279%2C5.091-5.091v-15.561c0-2.812-2.28-5.091-5.091-5.091Z%22%20style%3D%22fill%3A%20rgb(17%2C%20140%2C%20253)%20!important%3B%22%2F%3E%3Cpath%20class%3D%22cls-1%22%20d%3D%22M822.771%2C.023h-27.431c-2.812%2C0-5.092%2C2.28-5.092%2C5.091v15.561c0%2C2.812%2C2.28%2C5.091%2C5.092%2C5.091h1.453c-.001%2C.009%2C0%2C.018-.001%2C.028h4.086v25.068c-10.063-7.609-22.581-12.275-36.817-12.275-36.813%2C0-62.585%2C27.49-62.585%2C64.06%2C0%2C36.077%2C25.525%2C63.814%2C62.585%2C63.814%2C17.858%2C0%2C31.725-7.063%2C41.899-17.774v10.228c0%2C2.812%2C2.28%2C5.091%2C5.091%2C5.091h18.824c2.812%2C0%2C5.091-2.279%2C5.091-5.091v-17.109c.008%2C0%2C.015-.004%2C.023-.005V12.242c0-6.749-5.471-12.219-12.219-12.219Zm-53.309%2C137.724c-20.127%2C0-34.606-15.465-34.606-35.099%2C0-19.88%2C14.479-35.341%2C34.606-35.341%2C18.162%2C0%2C34.112%2C12.76%2C34.112%2C35.341%2C0%2C22.335-15.95%2C35.099-34.112%2C35.099Z%22%20style%3D%22fill%3A%20rgb(17%2C%20140%2C%20253)%20!important%3B%22%2F%3E%3Cpath%20class%3D%22cls-1%22%20d%3D%22M225.466%2C29.543h-59.576c-20.931%2C0-38.411%2C14.655-42.819%2C34.255-4.407-19.6-21.886-34.255-42.818-34.255H20.677C9.257%2C29.543%2C0%2C38.8%2C0%2C50.219v104.829c0%2C11.42%2C9.257%2C20.677%2C20.677%2C20.677H60.209s.001%2C.001%2C.002%2C.001c41.229%2C.126%2C54.747%2C9.808%2C61.262%2C29.595%2C.268%2C.611%2C.889%2C1.055%2C1.599%2C1.055%2C.713%2C0%2C1.331-.439%2C1.597-1.055%2C6.513-19.787%2C20.034-29.469%2C61.262-29.595%2C.001%2C0%2C.001-.001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- Favicon: https://readme.com/static/favicons/favicon-blue.ico
- Social card (og:image): https://readme.com/static/og_images/index.png?undefined

## UI Components

- input: background=transparent, textColor=#384248, borderColor=null, borderRadius=0px, shadow=none
- buttonPrimary: background=#E95F6A, textColor=#FFFFFF, borderColor=#E6E6E6, borderRadius=6px, shadow=rgba(255, 255, 255, 0.25) 0px 1px 0px 0px inset, rgba(0, 0, 0, 0.1) 0px -1px 1px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px
- buttonSecondary: background=#FFFFFF, textColor=#118CFD, borderColor=#CFDFEB, borderRadius=10px, shadow=rgba(0, 0, 0, 0.075) 0px -1px 2px 0px inset, rgba(255, 255, 255, 0.25) 0px 1px 0px 0px inset

## Brand Personality

Tone: modern · Energy: medium · Audience: developers and tech companies

## ReadMe Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Improved Global Landing Page**
  - Image: https://files.readme.io/144599e-carbon.png
  - Source: https://docs.readme.com/main/changelog/improved-global-landing-page
- **Team Up with AI to Build Docs | ReadMe Blog**
  - Image: https://readme.com/static/blog/2025-10-07-team-up-with-ai-to-build-docs/owlbert-magnifying-glass.jpg
  - Source: https://readme.com/blog/team-up-with-ai-to-build-docs
- **Ready by dawn: Taking advantage of our surprise Product Hunt Launch**
  - Image: https://blog.readme.com/content/images/2016/06/Screen-Shot-2016-06-15-at-5-32-57-PM.png
  - Source: https://blog.readme.com/product-hunter-becomes-the-hunted/
- **Welcome Brandon!**
  - Image: https://blog.readme.com/content/images/2016/09/IMG_4950-1.jpg
  - Source: https://blog.readme.com/welcome-brandon/
- **Ship Docs Like Features with Branching | ReadMe Blog**
  - Image: https://readme.com/static/blog/2025-08-07-branches/owlbert-tree.jpg
  - Source: https://readme.com/blog/branches
- **A Visual Guide to What's New in Swagger 3.0**
  - Image: https://blog.readme.com/content/images/size/w1200/2017/03/swagger.png
  - Source: https://blog.readme.com/an-example-filled-guide-to-swagger-3-2/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Segoe UI",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Oxygen",
      "role": "body"
    },
    {
      "family": "Ubuntu",
      "role": "body"
    },
    {
      "family": "Cantarell",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#384248",
    "secondary": "#637288",
    "accent": "#E95F6A",
    "background": "#FFFFFF",
    "textPrimary": "#118CFD",
    "link": "#118CFD"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Segoe UI",
      "heading": "Segoe UI"
    },
    "fontStacks": {
      "heading": [
        "Marfa",
        "helvetica",
        "arial",
        "sans-serif"
      ],
      "body": [
        "Marfa",
        "helvetica",
        "arial",
        "sans-serif"
      ],
      "paragraph": [
        "system-ui",
        "-apple-system",
        "blinkmacsystemfont",
        "Segoe UI",
        "Roboto",
        "Oxygen",
        "Ubuntu",
        "Cantarell",
        "fira sans",
        "droid sans",
        "helvetica neue",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "80px",
      "h2": "64px",
      "body": "10.4px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "10px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#384248",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#E95F6A",
      "textColor": "#FFFFFF",
      "borderColor": "#E6E6E6",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "rgba(255, 255, 255, 0.25) 0px 1px 0px 0px inset, rgba(0, 0, 0, 0.1) 0px -1px 1px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#118CFD",
      "borderColor": "#CFDFEB",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "rgba(0, 0, 0, 0.075) 0px -1px 2px 0px inset, rgba(255, 255, 255, 0.25) 0px 1px 0px 0px inset"
    }
  },
  "images": {
    "logo": 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    "favicon": "https://readme.com/static/favicons/favicon-blue.ico",
    "ogImage": "https://readme.com/static/og_images/index.png?undefined",
    "logoHref": "/",
    "logoAlt": ".cls-1{fill:#3e8bf6;}"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'ReadMe'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 4,
      "text": "ANSWERED",
      "reasoning": "Button #4 has a vibrant red/orange background (#E95F6A), which stands out as a primary CTA due to its distinct color and visibility."
    },
    "secondary": {
      "index": 1,
      "text": "Get Started",
      "reasoning": "Button #0 is selected as secondary because it has a different background color (#FFFFFF) and serves a common secondary action ('Get Started')."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "developers and tech companies"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'ReadMe'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```