# Recall.ai Brand Identity

A complete profile of **Recall.ai**'s visual system — colors, typography, components, and personality — extracted from https://www.recall.ai. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/recall-ai
- Machine-readable JSON: https://characterquilt.com/branding/recall-ai.json
- Per-page llms.txt: https://characterquilt.com/branding/recall-ai/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #011636 |
| Accent | #0D6EFD |
| Body Font | Roobert |
| Heading Font | Roobert |

## Color Palette

- primary: #011636
- secondary: #031633
- accent: #0D6EFD
- background: #FFFFFF
- textPrimary: #0D6EFD
- link: #0D6EFD

## Typography

- primary: Roobert — https://fonts.google.com/specimen/Roobert
- heading: Roobert — https://fonts.google.com/specimen/Roobert

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20width%3D%22%20100%25%22%20height%3D%22%20100%25%22%20viewBox%3D%220%200%20106%2020%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%0A%3Cpath%20d%3D%22M103.647%203.87978C103.258%203.87978%20102.907%203.79102%20102.594%203.61352C102.29%203.42756%20102.049%203.18666%20101.872%202.89081C101.703%202.59497%20101.618%202.28222%20101.618%201.95257C101.618%201.62291%20101.703%201.31016%20101.872%201.01432C102.049%200.710025%20102.29%200.464898%20102.594%200.278939C102.907%200.0929797%20103.258%200%20103.647%200C104.036%200%20104.382%200.0929797%20104.687%200.278939C104.999%200.464898%20105.24%200.710025%20105.409%201.01432C105.587%201.31016%20105.675%201.62291%20105.675%201.95257C105.675%202.28222%20105.587%202.59497%20105.409%202.89081C105.24%203.18666%20104.999%203.42756%20104.687%203.61352C104.382%203.79102%20104.036%203.87978%20103.647%203.87978ZM105.244%2019.1667C105.244%2019.3159%20105.123%2019.4369%20104.974%2019.4369H102.282C102.132%2019.4369%20102.011%2019.3159%20102.011%2019.1667V6.40691C102.011%206.25765%20102.132%206.13664%20102.282%206.13664H104.974C105.123%206.13664%20105.244%206.25765%20105.244%206.40691V19.1667Z%22%20fill%3D%22%232B62FF%22%20style%3D%22fill%3A%20rgb(1%2C%2022%2C%2054)%20!important%3B%20fill-opacity%3A%201%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M97.2676%206.48289C97.2676%206.33362%2097.3886%206.21262%2097.5378%206.21262H99.812C99.9613%206.21262%20100.082%206.33362%20100.082%206.48289V19.23C100.082%2019.3792%2099.9613%2019.5002%2099.812%2019.5002H97.5274C97.3772%2019.5002%2097.2559%2019.3779%2097.2571%2019.2278L97.2676%2017.9407C96.7604%2018.5239%2095.9236%2018.9846%2095.2389%2019.3227C94.5543%2019.6524%2093.7893%2019.8172%2092.944%2019.8172C91.7438%2019.8172%2090.628%2019.5087%2089.5968%2018.8916C88.574%2018.2661%2087.7625%2017.4251%2087.1624%2016.3685C86.5623%2015.3035%2086.2622%2014.137%2086.2622%2012.8691C86.2622%2011.6012%2086.5623%2010.439%2087.1624%209.38237C87.771%208.31734%2088.5867%207.4763%2089.6095%206.85925C90.6322%206.23375%2091.7438%205.921%2092.944%205.921C93.8062%205.921%2094.5796%206.09006%2095.2643%206.42816C95.9574%206.76627%2096.7604%207.23117%2097.2676%207.82286V6.48289ZM93.223%2016.7489C93.9245%2016.7489%2094.5669%2016.5841%2095.1502%2016.2544C95.7334%2015.9163%2096.1941%2015.4556%2096.5322%2014.8724C96.8703%2014.2807%2097.0394%2013.6172%2097.0394%2012.8818C97.0394%2012.1464%2096.8703%2011.4829%2096.5322%2010.8912C96.1941%2010.291%2095.7334%209.82191%2095.1502%209.48381C94.5669%209.1457%2093.9245%208.97665%2093.223%208.97665C92.5299%208.97665%2091.8959%209.1457%2091.3211%209.48381C90.7463%209.82191%2090.2941%2010.291%2089.9645%2010.8912C89.6348%2011.4829%2089.47%2012.1464%2089.47%2012.8818C89.47%2013.6172%2089.6348%2014.2807%2089.9645%2014.8724C90.2941%2015.4641%2090.7421%2015.9247%2091.3084%2016.2544C91.8832%2016.5841%2092.5214%2016.7489%2093.223%2016.7489Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(1%2C%2022%2C%2054)%20!important%3B%20fill-opacity%3A%201%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M80.4514%2019.1666C80.4514%2019.3158%2080.3304%2019.4368%2080.1811%2019.4368H77.5012C77.3519%2019.4368%2077.2309%2019.3158%2077.2309%2019.1666V0.713946C77.2309%200.564679%2077.3519%200.443676%2077.5012%200.443676H80.1811C80.3304%200.443676%2080.4514%200.56468%2080.4514%200.713946V19.1666Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(1%2C%2022%2C%2054)%20!important%3B%20fill-opacity%3A%201%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M75.3689%2019.1666C75.3689%2019.3158%2075.2479%2019.4368%2075.0986%2019.4368H72.4187C72.2694%2019.4368%2072.1484%2019.3158%2072.1484%2019.1666V0.713946C72.1484%200.564679%2072.2694%200.443676%2072.4187%200.443676H75.0986C75.2479%200.443676%2075.3689%200.56468%2075.3689%200.713946V19.1666Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(1%2C%2022%2C%2054)%20!important%3B%20fill-opacity%3A%201%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M67.5006%206.47022C67.5006%206.32096%2067.6216%206.19995%2067.7709%206.19995H70.0451C70.1944%206.19995%2070.3154%206.32096%2070.3154%206.47022V19.2173C70.3154%2019.3666%2070.1944%2019.4876%2070.0451%2019.4876H67.7582C67.609%2019.4876%2067.4879%2019.3666%2067.4879%2019.2173V17.928C66.9808%2018.5113%2066.1567%2018.9719%2065.472%2019.31C64.7873%2019.6397%2064.0223%2019.8045%2063.1771%2019.8045C61.9768%2019.8045%2060.8611%2019.496%2059.8298%2018.879C58.8071%2018.2535%2057.9956%2017.4124%2057.3955%2016.3558C56.7953%2015.2908%2056.4952%2014.1243%2056.4952%2012.8564C56.4952%2011.5885%2056.7953%2010.4263%2057.3955%209.36971C58.004%208.30467%2058.8197%207.46363%2059.8425%206.84658C60.8653%206.22108%2061.9768%205.90834%2063.1771%205.90834C64.0393%205.90834%2064.8127%206.07739%2065.4973%206.4155C66.1905%206.7536%2066.9935%207.2185%2067.5006%207.81019V6.47022ZM63.456%2016.7362C64.1576%2016.7362%2064.8%2016.5714%2065.3832%2016.2417C65.9665%2015.9036%2066.4271%2015.443%2066.7652%2014.8597C67.103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- Favicon: https://cdn.prod.website-files.com/620d732b1f1f7b244ac89f0e/620d732c1f1f7b345dc89f34_Favicon%2032.png

## UI Components

- buttonPrimary: background=#0D6EFD, textColor=#FFFFFF, borderColor=#0D6EFD, borderRadius=6px, shadow=rgba(0, 57, 140, 0.2) 0px 2px 4px 0px, rgba(0, 0, 0, 0.15) 0px -1px 1px 0px inset, rgba(255, 255, 255, 0.25) 0px 2px 1px 0px inset
- buttonSecondary: background=#F5F9FF, textColor=#212529, borderColor=#F1F4F9, borderRadius=6px, shadow=rgba(0, 57, 140, 0.1) 0px 2px 4px 0px, rgb(197, 213, 239) 0px -1px 1px 0px inset, rgba(255, 255, 255, 0.25) 0px 2px 1px 0px inset

## Brand Personality

Tone: professional · Energy: medium · Audience: developers and tech companies

## Recall.ai Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Verifying webhooks, websockets and callback requests from Recall.ai**
  - Image: https://files.readme.io/4a5175f6334f7d761c0df3d32be7ee161d4f8aff2f4c684fd8ccc8bab1d9131a-CleanShot_2025-12-15_at_11.26.152x.png
  - Source: https://docs.recall.ai/docs/authenticating-requests-from-recallai
- **Recall.ai Blog**
  - Image: https://cdn.prod.website-files.com/633275e23914a500db413038/69e90d76f3bf27fbc3f061ab_69e90991b281029c331bf588_thumbnail.png
  - Source: https://www.recall.ai/blog
- **Zoom Signed-in Bots**
  - Image: https://files.readme.io/b4047bbbe692dff72ce8cd42b362599e87bc022087b179a3ac4286d781db9c8d-CleanShot_2025-10-29_at_14.26.112x.png
  - Source: https://docs.recall.ai/docs/zoom-signed-in-bots
- **Cronofy and Recall.ai Integration**
  - Image: https://cdn.prod.website-files.com/633275e23914a500db413038/67410fc3461da07d00cfd046_Blog%20V.2.png
  - Source: https://www.recall.ai/blog/cronofy-and-recall-ai-integration
- **Launching Output Media**
  - Image: https://cdn.prod.website-files.com/633275e23914a500db413038/6722b48310bdc6df511fdc57_1200%20x%20628_8%20(3).jpg
  - Source: https://www.recall.ai/blog/launching-output-media
- **How to build a Zoom notetaker**
  - Image: https://cdn.prod.website-files.com/633275e23914a500db413038/68d2b640cad1fefca08efff3_8b765d19.jpeg
  - Source: https://www.recall.ai/blog/how-to-build-a-zoom-notetaker

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Roobert",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#011636",
    "secondary": "#031633",
    "accent": "#0D6EFD",
    "background": "#FFFFFF",
    "textPrimary": "#0D6EFD",
    "link": "#0D6EFD"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roobert",
      "heading": "Roobert"
    },
    "fontStacks": {
      "heading": [
        "Roobert",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Roobert",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Roobert",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "16px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "10px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#0D6EFD",
      "textColor": "#FFFFFF",
      "borderColor": "#0D6EFD",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
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