# Recurious Brand Identity

A complete profile of **Recurious**'s visual system — colors, typography, components, and personality — extracted from http://thesixtyone.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/recurious
- Machine-readable JSON: https://characterquilt.com/branding/recurious.json
- Per-page llms.txt: https://characterquilt.com/branding/recurious/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #5281A1 |
| Accent | #69727D |
| Body Font | Crimson Text |
| Heading Font | Roboto Condensed |

## Color Palette

- primary: #5281A1
- secondary: #5BC0DE
- accent: #69727D
- background: #FFFFFF
- textPrimary: #000000
- link: #69727D

## Typography

- primary: Crimson Text — https://fonts.google.com/specimen/Crimson+Text
- heading: Roboto Condensed — https://fonts.google.com/specimen/Roboto+Condensed

## Visual Assets

- Logo: https://thesixtyone.com/wp-content/uploads/2023/01/TheSixtyOne-Logo-finish-min.png
- Favicon: https://www.thesixtyone.com/wp-content/uploads/2023/01/cropped-favicon61-min-32x32.png

## UI Components

- input: background=transparent, textColor=#282828, borderColor=null, borderRadius=0px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: general readers interested in news

## Recurious Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Sweatshirts personnalisés : style et identité dans votre garde-robe -  TheSixtyOne**
  - Image: https://www.thesixtyone.com/wp-content/uploads/2023/12/tania-artemova-g5GXUqF_QDI-unsplash.jpg
  - Source: https://www.thesixtyone.com/fr/sweatshirts-personnalises-style-et-identite-dans-votre-garde-robe/
- **The Impact of a Black Background on Visual Design and User Experience -  TheSixtyOne**
  - Image: https://www.thesixtyone.com/wp-content/uploads/2025/08/image11-24-860x669.jpg
  - Source: https://www.thesixtyone.com/black-background/
- **New Neighborhood, New Happiness: Why Moving to Berlin Makes Sense -  TheSixtyOne**
  - Image: https://www.thesixtyone.com/wp-content/uploads/2025/06/gilly-8vzFINl6zV8-unsplash.jpg
  - Source: https://www.thesixtyone.com/new-neighborhood-new-happiness-why-moving-to-berlin-makes-sense/
- **The New Mobility: Why Language Travel in 2026 Is More Than Just an  Educational Format - TheSixtyOne**
  - Image: https://www.thesixtyone.com/wp-content/uploads/2026/03/task_01kmgwj4qme9s81a18thf1qn3z-1774388334_img_1-860x573.webp
  - Source: https://www.thesixtyone.com/the-new-mobility-why-language-travel-in-2026-is-more-than-just-an-educational-format/
- **Archives des voyages - TheSixtyOne**
  - Image: https://www.thesixtyone.com/wp-content/uploads/2023/06/roberto-nickson-bd6WND-S-L8-unsplash.jpg
  - Source: https://www.thesixtyone.com/fr/voyage/
- **TheSixtyOne - Online Newspaper**
  - Image: https://www.thesixtyone.com/wp-content/uploads/2025/08/image11-77.jpg
  - Source: https://www.thesixtyone.com/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Crimson Text",
      "role": "body"
    },
    {
      "family": "Roboto Condensed",
      "role": "heading"
    },
    {
      "family": "DM Serif Text",
      "role": "display"
    }
  ],
  "colors": {
    "primary": "#5281A1",
    "secondary": "#5BC0DE",
    "accent": "#69727D",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#69727D"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Crimson Text",
      "heading": "Roboto Condensed"
    },
    "fontStacks": {
      "heading": [
        "DM Serif Text"
      ],
      "body": [
        "Crimson Text"
      ],
      "paragraph": [
        "Crimson Text"
      ]
    },
    "fontSizes": {
      "h1": "40px",
      "h2": "32px",
      "body": "17px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#282828",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://thesixtyone.com/wp-content/uploads/2023/01/TheSixtyOne-Logo-finish-min.png",
    "favicon": "https://www.thesixtyone.com/wp-content/uploads/2023/01/cropped-favicon61-min-32x32.png",
    "ogImage": null,
    "logoHref": "https://www.thesixtyone.com/",
    "logoAlt": "The Sixty One"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, has a large size, and links to the homepage, matching the brand name 'TheSixtyOne'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "general readers interested in news"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, has a large size, and links to the homepage, matching the brand name 'TheSixtyOne'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}
```