# Reframe (Glucobit) Brand Identity

A complete profile of **Reframe (Glucobit)**'s visual system — colors, typography, components, and personality — extracted from https://www.joinreframeapp.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/reframe-glucobit
- Machine-readable JSON: https://characterquilt.com/branding/reframe-glucobit.json
- Per-page llms.txt: https://characterquilt.com/branding/reframe-glucobit/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #3898EC |
| Accent | #213088 |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #3898EC
- secondary: #1D275B
- accent: #213088
- background: #FFFFFF
- textPrimary: #213088
- link: #213088

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: https://cdn.prod.website-files.com/60d10433104bca13abce2c13/6513236d973f4f156c86c440_reframeLogo.webp
- Favicon: https://cdn.prod.website-files.com/60d10433104bca13abce2c13/60d105ff482b634f50436661_Logo%201%20(1).png
- Social card (og:image): https://cdn.prod.website-files.com/60d10433104bca13abce2c13/6529a99dac2fb6a71a9a9f8e_preview-image-6529a93fef3be.webp

## UI Components

- input: background=transparent, textColor=#FFFFFF, borderColor=#F5F5F5, borderRadius=20px, shadow=none
- buttonPrimary: background=#FFFFFF, textColor=#213088, borderRadius=100px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: Individuals seeking to reduce alcohol consumption using a scientific approach.

## Reframe (Glucobit) Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **BAC Calculator: Calculate Your Blood Alcohol Content**
  - Image: https://cdn.prod.website-files.com/61258807d2d4f9553cc9d3e6/63adc19cb0871d60f2c49633_man-mask-standing-hall-hospital.jpg
  - Source: https://www.joinreframeapp.com/blog-post/blood-alcohol-content
- **Blog | Reframe**
  - Image: https://cdn.prod.website-files.com/61258807d2d4f9553cc9d3e6/681b45735856bdf097f84641_rethinking-your-relationship-with-alcohol-a-practical-guide-331852.webp
  - Source: https://www.joinreframeapp.com/blog-reframe
- **Why Alcohol Makes You Lower Your Standards in Love**
  - Image: https://cdn.prod.website-files.com/61258807d2d4f9553cc9d3e6/629137e50d41dccb2424ab6a_how_to_have_a_social_life_without_booze.jpeg
  - Source: https://www.joinreframeapp.com/blog-post/strategies-for-resolving-conflicts-that-arise-due-to-alcohol-use
- **Breaking the Cycle of Social Anxiety and Alcohol**
  - Image: https://cdn.prod.website-files.com/61258807d2d4f9553cc9d3e6/691c0a88fad07e9651ccad12_652841c6e9e46f369f6e3f88_blog-layout-652840d2edb39.webp
  - Source: https://www.joinreframeapp.com/blog-post/the-relationship-between-social-anxiety-and-alcohol-misuse
- **How To Have Fun Without Alcohol | Reframe App**
  - Image: https://cdn.prod.website-files.com/61258807d2d4f9553cc9d3e6/62ac88185b85b7c5791134af_12.jpeg
  - Source: https://www.joinreframeapp.com/blog-post/fun-to-be-had-sans-booze
- **Health Benefits of Reducing or Quitting Alcohol**
  - Image: https://cdn.prod.website-files.com/61258807d2d4f9553cc9d3e6/66e1f2a6f712f820b18f706e_652d62a8e3234e227552709e_6500c6123b9e070412ab1947-blog-layout-1-652d6277ef278.webp
  - Source: https://www.joinreframeapp.com/blog-post/benefits-of-quitting-or-cutting-back-on-alcohol

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "unknown"
    },
    {
      "family": "Poppins",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#3898EC",
    "secondary": "#1D275B",
    "accent": "#213088",
    "background": "#FFFFFF",
    "textPrimary": "#213088",
    "link": "#213088"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "sans-serif"
      ],
      "body": [
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "80px",
      "h2": "42px",
      "body": "12px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "22px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#FFFFFF",
      "borderColor": "#F5F5F5",
      "borderRadius": "20px",
      "borderRadiusCorners": {
        "topLeft": "20px",
        "topRight": "20px",
        "bottomRight": "20px",
        "bottomLeft": "20px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#213088",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/60d10433104bca13abce2c13/6513236d973f4f156c86c440_reframeLogo.webp",
    "favicon": "https://cdn.prod.website-files.com/60d10433104bca13abce2c13/60d105ff482b634f50436661_Logo%201%20(1).png",
    "ogImage": "https://cdn.prod.website-files.com/60d10433104bca13abce2c13/6529a99dac2fb6a71a9a9f8e_preview-image-6529a93fef3be.webp",
    "logoHref": "/",
    "logoAlt": "Reframe App logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Reframe App'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "START YOUR CUSTOM PLAN",
      "reasoning": "The button 'START YOUR CUSTOM PLAN' is the primary CTA due to its action-oriented text and prominent placement, despite its white background."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is only one button detected, so no secondary button can be identified."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "Individuals seeking to reduce alcohol consumption using a scientific approach."
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.95,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Reframe App'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```