# ReJot Brand Identity A complete profile of **ReJot**'s visual system — colors, typography, components, and personality — extracted from https://rejot.dev. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/rejot - Machine-readable JSON: https://characterquilt.com/branding/rejot.json - Per-page llms.txt: https://characterquilt.com/branding/rejot/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #4B5563 | | Accent | #EE1E3C | | Body Font | Atkinson Hyperlegible | | Heading Font | Atkinson Hyperlegible | ## Color Palette - primary: #4B5563 - secondary: #EE1E3C - accent: #EE1E3C - background: #F9FAFB - textPrimary: #1F2937 - link: #1F2937 ## Typography - primary: Atkinson Hyperlegible — https://fonts.google.com/specimen/Atkinson+Hyperlegible - heading: Atkinson Hyperlegible — https://fonts.google.com/specimen/Atkinson+Hyperlegible ## Visual Assets - Logo: 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- Favicon: https://rejot.dev/favicon.ico - Social card (og:image): https://rejot.dev/rejot-logo-on-white.webp ## UI Components - input: background=transparent, textColor=#374151, borderColor=null, borderRadius=0px, shadow=none - buttonPrimary: background=#EE1E3C, textColor=#FFFFFF, borderRadius=8px, shadow=none - buttonSecondary: background=#FFF1F3, textColor=#EE1E3C, borderColor=#EE1E3C, borderRadius=8px, shadow=none ## Brand Personality Tone: modern · Energy: medium · Audience: developers and tech enthusiasts ## ReJot Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **The Burdens of Data** - Image: https://rejot.dev/wilco.webp - Source: https://rejot.dev/blog/essay/ - **Blog | ReJot** - Image: https://rejot.dev/chess-cover-with-logo.png - Source: https://rejot.dev/blog/ - **ReJot Labs - Feed** - Image: https://fragno.dev/blog-stripe-case-study-hero.jpeg - Source: https://labs.rejot.dev/ - **ReJot Labs - Feed** - Image: https://labs.rejot.dev/_astro/resend-essay-og.BO_tFuc0_ZD6ok7.webp - Source: https://labs.rejot.dev/ - **The Burdens of Data** - Image: https://rejot.dev/essay-resized.jpg - Source: https://rejot.dev/blog/essay/ - **About | ReJot** - Image: https://rejot.dev/jan.webp - Source: https://rejot.dev/about/ ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Atkinson Hyperlegible", "role": "body" } ], "colors": { "primary": "#4B5563", "secondary": "#EE1E3C", "accent": "#EE1E3C", "background": "#F9FAFB", "textPrimary": "#1F2937", "link": "#1F2937" }, "typography": { "fontFamilies": { "primary": "Atkinson Hyperlegible", "heading": "Atkinson Hyperlegible" }, "fontStacks": { "heading": [ "Atkinson Hyperlegible", "ui-sans-serif", "system-ui", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ], "body": [ "Atkinson Hyperlegible", "ui-sans-serif", "system-ui", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ], "paragraph": [ "Atkinson Hyperlegible", "ui-sans-serif", "system-ui", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ] }, "fontSizes": { "h1": "48px", "h2": "24px", "body": "24px" } }, "spacing": { "baseUnit": 4, "borderRadius": "4px" }, "components": { "input": { "background": "transparent", "textColor": "#374151", "borderColor": null, "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" }, "buttonPrimary": { "background": "#EE1E3C", "textColor": "#FFFFFF", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "none" }, "buttonSecondary": { "background": "#FFF1F3", "textColor": "#EE1E3C", "borderColor": "#EE1E3C", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "none" } }, "images": { "logo": 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"favicon": "https://rejot.dev/favicon.ico", "ogImage": "https://rejot.dev/rejot-logo-on-white.webp", "logoHref": "/" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is located in the header, links to the homepage, and matches the brand name 'ReJot'. It is visible and appropriately sized for a main logo.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 1, "text": "Sign Up", "reasoning": "The 'Sign Up' button is likely the primary CTA due to its action-oriented text and vibrant brand color (#EE1E3C), which is consistent with the site's primary color scheme." }, "secondary": { "index": 2, "text": "Read the essay", "reasoning": "The 'Read the essay' button serves as a secondary action with a different background color (#FFF1F3) and a less prominent call to action." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "developers and tech enthusiasts" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is located in the header, links to the homepage, and matches the brand name 'ReJot'. It is visible and appropriately sized for a main logo.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```