# Relari Brand Identity

A complete profile of **Relari**'s visual system — colors, typography, components, and personality — extracted from https://www.nuvi.dev/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/relari
- Machine-readable JSON: https://characterquilt.com/branding/relari.json
- Per-page llms.txt: https://characterquilt.com/branding/relari/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #74AFF6 |
| Accent | #74AFF6 |
| Body Font | Satoshi |
| Heading Font | Satoshi |

## Color Palette

- primary: #74AFF6
- secondary: #D2E4F9
- accent: #74AFF6
- background: #FAFAFA
- textPrimary: #09090B
- link: #8FBEF7

## Typography

- primary: Satoshi — https://fonts.google.com/specimen/Satoshi
- heading: Satoshi — https://fonts.google.com/specimen/Satoshi

## Visual Assets

- Logo: https://www.nuvi.dev/logo/logo-color.svg
- Favicon: https://www.nuvi.dev/favicon/apple-touch-icon-57x57.png
- Social card (og:image): https://nuvi.dev/og-image.png

## UI Components

- input: background=#FFFFFF, textColor=#09090B, borderColor=null, borderRadius=22px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px
- buttonPrimary: background=#74AFF6, textColor=#FFFFFF, borderColor=#B7D5F8, borderRadius=24px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(116, 175, 246, 0.3) 0px 0px 10px 0px
- buttonSecondary: background=#FBFBFB, textColor=#09090B, borderColor=#F0CEFA, borderRadius=9999px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: developers and tech-savvy users

## Relari Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **AI Agents for Small Businesses - Automate Without Hiring | nuvi**
  - Image: https://www.nuvi.dev/images/mortgage-case-study.jpg
  - Source: https://www.nuvi.dev/small-business
- **AI Agents for Small Businesses - Automate Without Hiring | nuvi**
  - Image: https://www.nuvi.dev/images/legal-bdr.jpg
  - Source: https://www.nuvi.dev/small-business
- **AI Agents Explained: Why They Matter for Your Business | nuvi Blog**
  - Image: https://nuvi.dev/blog/what-are-ai-agents/what%20are%20AI%20Agents.png
  - Source: https://www.nuvi.dev/blog/what-are-ai-agents-and-why-do-they-matter-for-your-business
- **AI Agents for Small Businesses - Automate Without Hiring | nuvi**
  - Image: https://www.nuvi.dev/images/financial-planner.jpg
  - Source: https://www.nuvi.dev/small-business
- **Nuvi Agent Blog - AI Agent Insights, Tutorials & Case Studies | nuvi**
  - Image: https://www.nuvi.dev/blog/roi-ai-opportunities-and-traps/how-to-spot-high-roi-ai-opportunities-and-traps.png
  - Source: https://www.nuvi.dev/blog
- **Document Generation AI Agents - Automated Proposal Drafting | nuvi**
  - Image: https://www.nuvi.dev/images/rfp-agent.jpg
  - Source: https://www.nuvi.dev/document-generation

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Satoshi",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#74AFF6",
    "secondary": "#D2E4F9",
    "accent": "#74AFF6",
    "background": "#FAFAFA",
    "textPrimary": "#09090B",
    "link": "#8FBEF7"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Satoshi",
      "heading": "Satoshi"
    },
    "fontStacks": {
      "heading": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "body": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "Satoshi",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "72px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#09090B",
      "borderColor": null,
      "borderRadius": "22px",
      "borderRadiusCorners": {
        "topLeft": "22px",
        "topRight": "22px",
        "bottomRight": "22px",
        "bottomLeft": "22px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px"
    },
    "buttonPrimary": {
      "background": "#74AFF6",
      "textColor": "#FFFFFF",
      "borderColor": "#B7D5F8",
      "borderRadius": "24px",
      "borderRadiusCorners": {
        "topLeft": "24px",
        "topRight": "24px",
        "bottomRight": "24px",
        "bottomLeft": "24px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(116, 175, 246, 0.3) 0px 0px 10px 0px"
    },
    "buttonSecondary": {
      "background": "#FBFBFB",
      "textColor": "#09090B",
      "borderColor": "#F0CEFA",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.nuvi.dev/logo/logo-color.svg",
    "favicon": "https://www.nuvi.dev/favicon/apple-touch-icon-57x57.png",
    "ogImage": "https://nuvi.dev/og-image.png",
    "logoHref": "/",
    "logoAlt": "Nuvi"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'nuvi'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Schedule Analysis",
      "reasoning": "Button #1 has a vibrant blue background (#74AFF6), which is the brand color, and the text 'Schedule Analysis' suggests a primary call-to-action."
    },
    "secondary": {
      "index": 0,
      "text": "View all agents",
      "reasoning": "Button #0 has a different background color (#FBFBFB) and the text 'View all agents', making it suitable as a secondary action."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "developers and tech-savvy users"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'nuvi'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```