# Relate Brand Identity A complete profile of **Relate**'s visual system — colors, typography, components, and personality — extracted from https://www.relate.so/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/relate - Machine-readable JSON: https://characterquilt.com/branding/relate.json - Per-page llms.txt: https://characterquilt.com/branding/relate/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #0000EE | | Accent | #0000EE | | Body Font | Inter | | Heading Font | Pretendard Medium | ## Color Palette - primary: #0000EE - secondary: #145AFF - accent: #0000EE - background: #FCFCFC - textPrimary: #374151 - link: #374151 ## Typography - primary: Inter — https://fonts.google.com/specimen/Inter - heading: Pretendard Medium — https://fonts.google.com/specimen/Pretendard+Medium ## Visual Assets - Logo: 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- Favicon: https://framerusercontent.com/images/XifOVB3kVYJqmU6XQuK7YCfyWVs.png - Social card (og:image): https://framerusercontent.com/assets/FEXsehpQehTCOKxTjOwvRAedrOE.png ## UI Components - input: background=#FCFCFC, textColor=#FFFFFF, borderColor=null, borderRadius=12px, shadow=rgb(0, 153, 255) 0px 0px 0px 0px inset - buttonPrimary: background=#FCFCFC, textColor=#0000EE, borderRadius=50px, shadow=rgba(71, 136, 255, 0.675) 0px -0.301094px 0.240875px -1.16667px inset, rgba(71, 136, 255, 0.608) 0px -1.14427px 0.915413px -2.33333px inset, rgba(71, 136, 255, 0.3) 0px -5px 4px -3.5px inset, rgba(0, 0, 0, 0.18) 0px 0.602187px 0.602187px -1.25px, rgba(0, 0, 0, 0.16) 0px 2.28853px 2.28853px -2.5px, rgba(0, 0, 0, 0.063) 0px 10px 10px -3.75px - buttonSecondary: background=#FEFEFE, textColor=#0F1F3D, borderRadius=12px, shadow=none ## Brand Personality Tone: modern · Energy: medium · Audience: B2B companies looking for CRM solutions ## Relate Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Email | Relate Guide** - Image: https://mintcdn.com/relateso/WLyo6KV_NAWq_Tj3/images/features/reply-email-button.png?fit=max&auto=format&n=WLyo6KV_NAWq_Tj3&q=85&s=ae62080dbfcf7a8ffb26cf21e8eebc7a - Source: https://www.relate.so/docs/features/email - **Relate Blog - Thoughts and resources on sales and marketing for startups.** - Image: https://cdn.getmidnight.com/D25922EDB7AB92C0CA31328CBDCBD42F/2022/03/relate-blog.png - Source: https://www.relate.so/blog/ - **What is BANT and How Can It Help Qualify Prospects in Sales?** - Image: https://cdn.getmidnight.com/D25922EDB7AB92C0CA31328CBDCBD42F/2022/10/bant.png - Source: https://www.relate.so/blog/what-is-bant/ - **How to set up a personalized newsfeed for Figma updates and comments** - Image: https://cdn.getmidnight.com/D25922EDB7AB92C0CA31328CBDCBD42F/2021/03/asset2_hyperinbox-for-figma.gif - Source: https://www.relate.so/blog/connections-figma/ - **How to Cold Call** - Image: https://cdn.getmidnight.com/D25922EDB7AB92C0CA31328CBDCBD42F/2023/08/chae_blog_post_image_that_has_geometric_minimalistic_aesthetic__8a515568-5dbc-47fb-97c8-991ed2d44120.png - Source: https://www.relate.so/blog/how-to-cold-call/ - **Interview with Richard Lee, Co-founder of Rangr.org: Why You Should Invest in People Over the Long-term** - Image: https://uploads-ssl.webflow.com/5f6bafe1ce94407594a1c388/5faf1539266a387f4957acdc_Screen%20Shot%202020-11-13%20at%2017.22.07.png - Source: https://www.relate.so/blog/richard-lee-on-why-you-should-invest-in-people-over-the-long-term/ ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Inter", "role": "body" }, { "family": "Pretendard Medium", "role": "heading" }, { "family": "Pretendard Bold", "role": "heading" } ], "colors": { "primary": "#0000EE", "secondary": "#145AFF", "accent": "#0000EE", "background": "#FCFCFC", "textPrimary": "#374151", "link": "#374151" }, "typography": { "fontFamilies": { "primary": "Inter", "heading": "Pretendard Medium" }, "fontStacks": { "heading": [ "Inter", "sans-serif" ], "body": [ "sans-serif" ], "paragraph": [ "Inter", "sans-serif" ] }, "fontSizes": { "h1": "80px", "h2": "20px", "body": "16px" } }, "spacing": { "baseUnit": 4, "borderRadius": "16px" }, "components": { "input": { "background": "#FCFCFC", "textColor": "#FFFFFF", "borderColor": null, "borderRadius": "12px", "borderRadiusCorners": { "topLeft": "12px", "topRight": "12px", "bottomRight": "12px", "bottomLeft": "12px" }, "shadow": "rgb(0, 153, 255) 0px 0px 0px 0px inset" }, "buttonPrimary": { "background": "#FCFCFC", "textColor": "#0000EE", "borderRadius": "50px", "borderRadiusCorners": { "topLeft": "50px", "topRight": "50px", "bottomRight": "50px", "bottomLeft": "50px" }, "shadow": "rgba(71, 136, 255, 0.675) 0px -0.301094px 0.240875px -1.16667px inset, rgba(71, 136, 255, 0.608) 0px -1.14427px 0.915413px -2.33333px inset, rgba(71, 136, 255, 0.3) 0px -5px 4px -3.5px inset, rgba(0, 0, 0, 0.18) 0px 0.602187px 0.602187px -1.25px, rgba(0, 0, 0, 0.16) 0px 2.28853px 2.28853px -2.5px, rgba(0, 0, 0, 0.063) 0px 10px 10px -3.75px" }, "buttonSecondary": { "background": "#FEFEFE", "textColor": "#0F1F3D", "borderRadius": "12px", "borderRadiusCorners": { "topLeft": "12px", "topRight": "12px", "bottomRight": "12px", "bottomLeft": "12px" }, "shadow": "none" } }, "images": { "logo": 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"favicon": "https://framerusercontent.com/images/XifOVB3kVYJqmU6XQuK7YCfyWVs.png", "ogImage": "https://framerusercontent.com/assets/FEXsehpQehTCOKxTjOwvRAedrOE.png", "logoHref": "./" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of a primary brand logo.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Get started free", "reasoning": "The button 'Get started free' is likely the primary CTA due to its action-oriented text, which is common for primary actions. Despite its light background, the text color is a vibrant blue, making it stand out." }, "secondary": { "index": 1, "text": "Sign Up", "reasoning": "The button 'Sign Up' serves as a secondary action. It has a different text color and a slightly different background, making it less prominent than the primary CTA." }, "confidence": 0.85 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "B2B companies looking for CRM solutions" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.85, "colors": 0.9, "overall": 0.875 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of a primary brand logo.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```