# Releaf Earth Brand Identity A complete profile of **Releaf Earth**'s visual system — colors, typography, components, and personality — extracted from http://www.releaf.africa. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/releaf-earth - Machine-readable JSON: https://characterquilt.com/branding/releaf-earth.json - Per-page llms.txt: https://characterquilt.com/branding/releaf-earth/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #3C4E3D | | Accent | #8FC54D | | Body Font | Cormorant Infant | | Heading Font | Gabarito | ## Color Palette - primary: #3C4E3D - secondary: #232A34 - accent: #8FC54D - background: #E9E5E1 - textPrimary: #161814 - link: #8FC54D ## Typography - primary: Cormorant Infant — https://fonts.google.com/specimen/Cormorant+Infant - heading: Gabarito — https://fonts.google.com/specimen/Gabarito ## Visual Assets - Logo: https://cdn.prod.website-files.com/67898505400216f409ef7855/678fa3427ef388fca1163585_Releaf%20Logomark%202.svg - Favicon: https://cdn.prod.website-files.com/67898505400216f409ef7855/6793aeef4be7c568f1bf9002_Favicon.png - Social card (og:image): https://cdn.prod.website-files.com/67898505400216f409ef7855/6793b428fca2574daf1f0c2c_Opengraph%20image.png ## UI Components - input: background=#232A34, textColor=#FFFFFF, borderColor=#EDEAE7, borderRadius=8px, shadow=none - buttonPrimary: background=#8FC54D, textColor=#FFFFFF, borderRadius=80px, shadow=none - buttonSecondary: background=#E9E5E1, textColor=#FFFFFF, borderRadius=0px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: environmentally conscious individuals and organizations ## Releaf Earth Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Releaf Earth - Using Biochar to heal the climate** - Image: https://cdn.prod.website-files.com/67898505400216f409ef7855/678ff529d1e5a8c2a18c705b_4e469f0961cf6deaa25215b487cd6887_sankalp%20logo%201.png - Source: https://www.releaf.africa/ - **Releaf Earth - Using Biochar to heal the climate** - Image: https://cdn.prod.website-files.com/67898505400216f409ef7855%2F6789fe2c8db6e440b2c684ac_Releaf%20Header%20Video%202%20-%20compressed-poster-00001.jpg - Source: https://www.releaf.africa/ - **Releaf Earth - Using Biochar to heal the climate** - Image: https://cdn.prod.website-files.com/67898505400216f409ef7855/6792daed3f0f8bd43e20ca95_Frame%2039.png - Source: https://www.releaf.africa/ - **site** - Image: https://cdn.prod.website-files.com/67898505400216f409ef7855/6793b428fca2574daf1f0c2c_Opengraph%20image.png - Source: https://www.releaf.africa/site - **Releaf Earth - Using Biochar to heal the climate** - Image: https://cdn.prod.website-files.com/67898505400216f409ef7855/6792dc40f651b8679a392608_img%20(7).png - Source: https://www.releaf.africa/ - **site** - Image: https://cdn.prod.website-files.com/67898505400216f409ef7855/679335066f8bc669b7a6b84b_163bb9ea27dea8c48c048ed7efc6dccb_3_2%20screen%20mockup.png - Source: https://www.releaf.africa/site ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Gabarito", "role": "heading" }, { "family": "Cormorant Infant", "role": "body" }, { "family": "Greycliff CF", "role": "unknown" } ], "colors": { "primary": "#3C4E3D", "secondary": "#232A34", "accent": "#8FC54D", "background": "#E9E5E1", "textPrimary": "#161814", "link": "#8FC54D" }, "typography": { "fontFamilies": { "primary": "Cormorant Infant", "heading": "Gabarito" }, "fontStacks": { "heading": [ "Gabarito", "Arial", "sans-serif" ], "body": [ "Gabarito", "Arial", "sans-serif" ], "paragraph": [ "Gabarito", "Arial", "sans-serif" ] }, "fontSizes": { "h1": "110px", "h2": "160px", "body": "24px" } }, "spacing": { "baseUnit": 8, "borderRadius": "0px" }, "components": { "input": { "background": "#232A34", "textColor": "#FFFFFF", "borderColor": "#EDEAE7", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "8px" }, "shadow": "none" }, "buttonPrimary": { "background": "#8FC54D", "textColor": "#FFFFFF", "borderRadius": "80px", "borderRadiusCorners": { "topLeft": "80px", "topRight": "80px", "bottomRight": "80px", "bottomLeft": "80px" }, "shadow": "none" }, "buttonSecondary": { "background": "#E9E5E1", "textColor": "#FFFFFF", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" } }, "images": { "logo": "https://cdn.prod.website-files.com/67898505400216f409ef7855/678fa3427ef388fca1163585_Releaf%20Logomark%202.svg", "favicon": "https://cdn.prod.website-files.com/67898505400216f409ef7855/6793aeef4be7c568f1bf9002_Favicon.png", "ogImage": "https://cdn.prod.website-files.com/67898505400216f409ef7855/6793b428fca2574daf1f0c2c_Opengraph%20image.png", "logoHref": "/", "logoAlt": "Brand logo" }, "__llm_logo_reasoning": { "selectedIndex": 9, "reasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage. It matches the brand name 'Releaf Earth' and is positioned at the top of the page, making it the primary brand logo.", "confidence": 0.85, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Contact us", "reasoning": "Button #0 uses the vibrant brand color #8FC54D, which is a strong indicator of a primary call-to-action. The text 'Contact us' is action-oriented, and the button has a prominent design with a large border radius, making it stand out as the primary CTA." }, "secondary": { "index": 1, "text": "Contact us", "reasoning": "Button #1 has a different background color (#E9E5E1) and a simpler design with no border radius, making it less prominent. It serves as a secondary option due to its subdued appearance compared to the primary button." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "environmentally conscious individuals and organizations" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage. It matches the brand name 'Releaf Earth' and is positioned at the top of the page, making it the primary brand logo.", "confidence": 0.85 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```