# RendaloMaq Brand Identity

A complete profile of **RendaloMaq**'s visual system — colors, typography, components, and personality — extracted from https://www.rendalomaq.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/rendalomaq
- Machine-readable JSON: https://characterquilt.com/branding/rendalomaq.json
- Per-page llms.txt: https://characterquilt.com/branding/rendalomaq/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #121C29 |
| Accent | #1F2937 |
| Body Font | Nunito Sans |
| Heading Font | Nunito Sans |

## Color Palette

- primary: #121C29
- secondary: #0000EE
- accent: #1F2937
- background: #FFFFFF
- textPrimary: #1F2937
- link: #1F2937

## Typography

- primary: Nunito Sans — https://fonts.google.com/specimen/Nunito+Sans
- heading: Nunito Sans — https://fonts.google.com/specimen/Nunito+Sans

## Visual Assets

- Logo: https://rendalomaq.com/_next/image?url=%2Flogo%2Fcolorfullwhite.webp&w=640&q=75&dpl=dpl_EWAZi7KgCsojoKfyAw2oiLDi4BKA
- Favicon: https://rendalomaq.com/favicon.ico?favicon.bbdfe3b6.ico
- Social card (og:image): https://rendalomaq.com/images/og_image_cover.jpg

## UI Components

- input: background=#121C29, textColor=#FFFFFF, borderColor=#6B7280, borderRadius=6px, shadow=rgba(0, 0, 0, 0.05) 0px 1px 2px 0px
- buttonPrimary: background=#1F2937, textColor=#FFFFFF, borderRadius=8px, shadow=rgba(255, 117, 0, 0.4) 0px 2px 8px 0px
- buttonSecondary: background=transparent, textColor=#1B1B1B, borderColor=#1B1B1B, borderRadius=8px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: construction and industrial professionals in Chile

## RendaloMaq Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Plataforma de Elevación en Chile | RendaloMaq | RendaloMaq**
  - Image: https://storage.googleapis.com/rendalo-media-prod/media/thumbnails/categories/Elevador_Tijera_Electrico_12_Metros_large.png
  - Source: https://rendalomaq.com/es-CL/plataforma-elevacion
- **Blog - RendaloMaq | RendaloMaq**
  - Image: https://rendalomaq.com/_next/image?url=https%3A%2F%2Fplus.unsplash.com%2Fpremium_photo-1664299281764-2560020e8d52%3Fq%3D80%26w%3D1469%26auto%3Dformat%26fit%3Dcrop%26ixlib%3Drb-4.1.0%26ixid%3DM3wxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8fA%253D%253D&w=1920&q=75
  - Source: https://rendalomaq.com/es-CL/blog
- **Plataforma de Elevación en Chile | RendaloMaq | RendaloMaq**
  - Image: https://storage.googleapis.com/rendalo-media-prod/media/thumbnails/categories/Brazo_Telescopico_4WD_Diesel_38_Metros_large.png
  - Source: https://rendalomaq.com/es-CL/plataforma-elevacion
- **Brazo Articulado Eléctrico 12 Metros - Rendalomaq | RendaloMaq**
  - Image: https://storage.googleapis.com/rendalo-media-prod/media/categories/A6zPxdM6xTtJZjHb6x4Azz.png
  - Source: https://rendalomaq.com/es-CL/category/brazo-articulado-electrico-12-metros
- **Todas las categorías - Rendalomaq | RendaloMaq**
  - Image: https://storage.googleapis.com/rendalo-media-prod/media/thumbnails/categories/Bulldozer_D8_large.png
  - Source: https://rendalomaq.com/es-CL/categories
- **Manipulador Telescópico 10 Metros - Rendalomaq | RendaloMaq**
  - Image: https://storage.googleapis.com/rendalo-media-prod/media/categories/Manipulador_Telescopico_10_Metros.png
  - Source: https://rendalomaq.com/es-CL/category/manipulador-telescopico-10-metros

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Nunito Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#121C29",
    "secondary": "#0000EE",
    "accent": "#1F2937",
    "background": "#FFFFFF",
    "textPrimary": "#1F2937",
    "link": "#1F2937"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Nunito Sans",
      "heading": "Nunito Sans"
    },
    "fontStacks": {
      "heading": [
        "Nunito Sans",
        "sans-serif"
      ],
      "body": [
        "Nunito Sans",
        "sans-serif"
      ],
      "paragraph": [
        "Nunito Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "32px",
      "h2": "14px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "input": {
      "background": "#121C29",
      "textColor": "#FFFFFF",
      "borderColor": "#6B7280",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "6px"
      },
      "shadow": "rgba(0, 0, 0, 0.05) 0px 1px 2px 0px"
    },
    "buttonPrimary": {
      "background": "#1F2937",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgba(255, 117, 0, 0.4) 0px 2px 8px 0px"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#1B1B1B",
      "borderColor": "#1B1B1B",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://rendalomaq.com/_next/image?url=%2Flogo%2Fcolorfullwhite.webp&w=640&q=75&dpl=dpl_EWAZi7KgCsojoKfyAw2oiLDi4BKA",
    "favicon": "https://rendalomaq.com/favicon.ico?favicon.bbdfe3b6.ico",
    "ogImage": "https://rendalomaq.com/images/og_image_cover.jpg",
    "logoHref": "/es-CL",
    "logoAlt": "Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'RendaloMaq'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 3,
      "text": "Portal Clientes",
      "reasoning": "Button #3 ('Portal Clientes') uses the brand color #1F2937, making it stand out as the primary CTA."
    },
    "secondary": {
      "index": 5,
      "text": "Quiero ver el catálogo completo",
      "reasoning": "Button #5 ('Quiero ver el catálogo completo') has a transparent background, providing a clear contrast to the primary button's color."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "construction and industrial professionals in Chile"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'RendaloMaq'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```