# renderlet Brand Identity

A complete profile of **renderlet**'s visual system — colors, typography, components, and personality — extracted from http://renderlet.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/renderlet
- Machine-readable JSON: https://characterquilt.com/branding/renderlet.json
- Per-page llms.txt: https://characterquilt.com/branding/renderlet/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #E5F8FF |
| Accent | #285FD2 |
| Body Font | Plus Jakarta Sans |
| Heading Font | Plus Jakarta Sans |

## Color Palette

- primary: #E5F8FF
- secondary: #285FD2
- accent: #285FD2
- background: #FFFFFF
- textPrimary: #333333
- link: #041A46

## Typography

- primary: Plus Jakarta Sans — https://fonts.google.com/specimen/Plus+Jakarta+Sans
- heading: Plus Jakarta Sans — https://fonts.google.com/specimen/Plus+Jakarta+Sans

## Visual Assets

- Logo: https://cdn.prod.website-files.com/65ecaf67253cc0b11bba5085/65ee3d994a77785f4dc524fd_renderlet-logo-horizontal.svg
- Favicon: https://cdn.prod.website-files.com/65ecaf67253cc0b11bba5085/65f081009b74f5baaddb70b7_favicon-2.png

## UI Components

- input: background=#FFFFFF, textColor=#333333, borderColor=#CCCCCC, borderRadius=0px, shadow=none
- buttonPrimary: background=#285FD2, textColor=#FFFFFF, borderRadius=100px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

## renderlet Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **renderlet**
  - Image: https://cdn.prod.website-files.com/65ecaf67253cc0b11bba5085/681101bb227842de546c0e8d_thecrew.jpg
  - Source: https://www.renderlet.com/
- **renderlet**
  - Image: https://cdn.prod.website-files.com/65ecaf67253cc0b11bba5085/65efa511f9b9da86a1c586bb_demo.png
  - Source: https://www.renderlet.com/
- **renderlet**
  - Image: https://cdn.prod.website-files.com/65ecaf67253cc0b11bba5085/6811032bf31ac700f40c0324_me-small.jpg
  - Source: https://www.renderlet.com/
- **renderlet**
  - Image: https://cdn.prod.website-files.com/65ecaf67253cc0b11bba5085/681102dc210cb08b8783b1da_seany.jpeg
  - Source: https://www.renderlet.com/
- **Sean Isom (@theisomizer) / Posts / X**
  - Image: https://pbs.twimg.com/media/Gl3VepyWkAAllE6.jpg
  - Source: https://x.com/theisomizer
- **WebGPU and wasi-gfx with renderlet - WasmAssembly**
  - Image: https://i.ytimg.com/vi/PpYbizur5xA/hq720.jpg?sqp=-oaymwEhCK4FEIIDSFryq4qpAxMIARUAAAAAGAElAADIQj0AgKJD&rs=AOn4CLBQ0QACjrOwLAVJtpFUn_QyioOZVg
  - Source: https://www.youtube.com/watch?v=PpYbizur5xA

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Plus Jakarta Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#E5F8FF",
    "secondary": "#285FD2",
    "accent": "#285FD2",
    "background": "#FFFFFF",
    "textPrimary": "#333333",
    "link": "#041A46"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Plus Jakarta Sans",
      "heading": "Plus Jakarta Sans"
    },
    "fontStacks": {
      "heading": [
        "Plus Jakarta Sans",
        "sans-serif"
      ],
      "body": [
        "Plus Jakarta Sans",
        "sans-serif"
      ],
      "paragraph": [
        "Plus Jakarta Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "46px",
      "h2": "32px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#333333",
      "borderColor": "#CCCCCC",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#285FD2",
      "textColor": "#FFFFFF",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/65ecaf67253cc0b11bba5085/65ee3d994a77785f4dc524fd_renderlet-logo-horizontal.svg",
    "favicon": "https://cdn.prod.website-files.com/65ecaf67253cc0b11bba5085/65f081009b74f5baaddb70b7_favicon-2.png",
    "ogImage": null,
    "logoHref": "#",
    "logoAlt": "renderlet logo in blue"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and the alt text matches the brand name 'renderlet'. It is the most prominent logo that aligns with the brand identity.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Join Waitlist",
      "reasoning": "The button 'Join Waitlist' uses a vibrant blue color (#285FD2), which is a strong indicator of a primary call-to-action. The text is action-oriented, encouraging users to engage with the site."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There are no other buttons with a different background color available to serve as a secondary button."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and the alt text matches the brand name 'renderlet'. It is the most prominent logo that aligns with the brand identity.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```