# RentHop Brand Identity

A complete profile of **RentHop**'s visual system — colors, typography, components, and personality — extracted from http://renthop.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/renthop
- Machine-readable JSON: https://characterquilt.com/branding/renthop.json
- Per-page llms.txt: https://characterquilt.com/branding/renthop/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0554AF |
| Accent | #0554AF |
| Body Font | Open Sans |
| Heading Font | Open Sans |

## Color Palette

- primary: #0554AF
- secondary: #28A745
- accent: #0554AF
- background: #FFFFFF
- textPrimary: #404040
- link: #6C757D

## Typography

- primary: Open Sans — https://fonts.google.com/specimen/Open+Sans
- heading: Open Sans — https://fonts.google.com/specimen/Open+Sans

## Visual Assets

- Logo: https://www.renthop.com/images/renthop-logo.svg?20260226d_1776833962
- Favicon: https://www.renthop.com/images/favicon.png
- Social card (og:image): https://www.renthop.com/images/renthop_icon_small.png

## UI Components

- buttonPrimary: background=#0554AF, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=5px, shadow=rgba(0, 0, 0, 0.3) 2px 2px 2px 0px
- buttonSecondary: background=#FFFFFF, textColor=#404040, borderRadius=5px, shadow=rgba(0, 0, 0, 0.3) 2px 2px 2px 0px

## Brand Personality

Tone: professional · Energy: medium · Audience: urban renters looking for apartments

## RentHop Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **What's the best year, month and day to search for an apartment? - Real  Estate Topics, Tips, and Guides**
  - Image: https://www.renthop.com/blog/wp-content/uploads/2012/10/8122143013_aee83f37ed.jpeg
  - Source: https://www.renthop.com/blog/whats-the-best-year-month-and-day-to-search-for-an-apartment/
- **Four Amenities You Should Pay For (and Three You Shouldn't) - Real Estate  Topics, Tips, and Guides**
  - Image: http://upload.wikimedia.org/wikipedia/commons/e/e0/Dishwasher_with_dishes.JPG
  - Source: https://www.renthop.com/blog/four-amenities-you-should-pay-for-and-three-you-shouldnt/
- **Is Your Apartment Pet Friendly? How To Pet Proof Your Apartment - Real  Estate Topics, Tips, and Guides**
  - Image: https://www.renthop.com/blog/wp-content/uploads/2017/02/Is-Your-Apartment-Pet-Friendly-How-to-Vet-Proof-Your-Apartment.png
  - Source: https://www.renthop.com/blog/is-your-apartment-pet-friendly-how-to-pet-proof-your-apartment/
- **Affordable Brooklyn listings in January 2026 under $3399 - Real Estate  Topics, Tips, and Guides**
  - Image: https://www.renthop.com/blog/wp-content/uploads/2026/01/renovated-williamsburg-apartment-january-2026.png
  - Source: https://www.renthop.com/blog/affordable-brooklyn-listings-in-january-2026/
- **Covid-19 Vaccine Availability: Supply Chain Bullwhip Effect - Real Estate  Topics, Tips, and Guides**
  - Image: https://miro.medium.com/max/2532/1*pdiWzBw3tp50yCR4qHa9bw.jpeg
  - Source: https://www.renthop.com/blog/covid-19-vaccine-availability-supply-chain-bullwhip-effect/
- **How to Feng Shui Your Bathroom - Real Estate Topics, Tips, and Guides**
  - Image: https://www.renthop.com/blog/wp-content/uploads/2016/11/HOW-TO-FENG-SHUI-YOUR-BATHROOM-2.png
  - Source: https://www.renthop.com/blog/how-to-feng-shui-your-bathroom/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Open Sans",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0554AF",
    "secondary": "#28A745",
    "accent": "#0554AF",
    "background": "#FFFFFF",
    "textPrimary": "#404040",
    "link": "#6C757D"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Open Sans",
      "heading": "Open Sans"
    },
    "fontStacks": {
      "heading": [
        "Open Sans",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Open Sans",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Open Sans",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "25.6px",
      "h2": "16px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#0554AF",
      "textColor": "#FFFFFF",
      "borderColor": "#FFFFFF",
      "borderRadius": "5px",
      "borderRadiusCorners": {
        "topLeft": "5px",
        "topRight": "5px",
        "bottomRight": "5px",
        "bottomLeft": "5px"
      },
      "shadow": "rgba(0, 0, 0, 0.3) 2px 2px 2px 0px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#404040",
      "borderRadius": "5px",
      "borderRadiusCorners": {
        "topLeft": "5px",
        "topRight": "5px",
        "bottomRight": "5px",
        "bottomLeft": "5px"
      },
      "shadow": "rgba(0, 0, 0, 0.3) 2px 2px 2px 0px"
    }
  },
  "images": {
    "logo": "https://www.renthop.com/images/renthop-logo.svg?20260226d_1776833962",
    "favicon": "https://www.renthop.com/images/favicon.png",
    "ogImage": "https://www.renthop.com/images/renthop_icon_small.png",
    "logoHref": "/",
    "logoAlt": "Apartments for Rent | RentHop.com"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is visible, links to the homepage, and matches the brand name 'RentHop' in the header area.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Search",
      "reasoning": "Button #0 uses the brand's primary color (#0554AF) and has action-oriented text ('Search'), making it the main call-to-action."
    },
    "secondary": {
      "index": 1,
      "text": "Neighborhood, City, Region",
      "reasoning": "Button #1 has a different background color (#FFFFFF) and serves a supportive role, making it suitable as a secondary button."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "urban renters looking for apartments"
  },
  "designSystem": {
    "framework": "bootstrap",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, links to the homepage, and matches the brand name 'RentHop' in the header area.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```