# Replicate Brand Identity A complete profile of **Replicate**'s visual system — colors, typography, components, and personality — extracted from https://replicate.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/replicate - Machine-readable JSON: https://characterquilt.com/branding/replicate.json - Per-page llms.txt: https://characterquilt.com/branding/replicate/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #DD4425 | | Accent | #EA2804 | | Body Font | Basier Square | | Heading Font | RB Freigeist Neue | ## Color Palette - primary: #DD4425 - accent: #EA2804 - background: #FFFFFF - textPrimary: #202020 - link: #EA2804 ## Typography - primary: Basier Square — https://fonts.google.com/specimen/Basier+Square - heading: RB Freigeist Neue — https://fonts.google.com/specimen/RB+Freigeist+Neue ## Visual Assets - Logo: data:image/svg+xml;utf8,%3Csvg%20fill%3D%22currentColor%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20512%20120%22%20data-fc-idx%3D%220%22%3E%3Ctitle%3EReplicate%20wordmark%3C%2Ftitle%3E%3Cpolygon%20points%3D%2286.96%200%2086.96%2010.74%2012.03%2010.74%2012.03%2095.41%200%2095.41%200%200%2086.96%200%22%2F%3E%3Cpolygon%20points%3D%2286.96%2020.37%2086.96%2031.11%2034.75%2031.11%2034.75%2095.41%2022.71%2095.41%2022.71%2020.37%2086.96%2020.37%22%2F%3E%3Cpolygon%20points%3D%2286.96%2040.67%2086.96%2051.47%2057.46%2051.47%2057.46%2095.41%2045.42%2095.41%2045.42%2040.67%2086.96%2040.67%22%2F%3E%3Cpath%20d%3D%22m121.21%2C39.62c14.32%2C0%2C26.35%2C9.5%2C26.35%2C27.16%2C0%2C1.17%2C0%2C2.16-.12%2C3.95h-43.02c.56%2C8.95%2C7.78%2C14.87%2C16.85%2C14.87%2C7.65%2C0%2C12.78-3.52%2C15.61-8.33l9.2%2C6.54c-4.94%2C7.78-13.45%2C12.71-24.93%2C12.71-16.6%2C0-28.57-11.79-28.57-28.45.06-16.11%2C12.03-28.45%2C28.64-28.45m-16.17%2C22.28h30.43c-1.3-7.9-7.65-12.16-14.69-12.16s-14.13%2C4.07-15.74%2C12.16%22%2F%3E%3Cpath%20d%3D%22m159.78%2C40.67h12.03v7.34c3.09-4.38%2C9.75-8.39%2C17.59-8.39%2C15%2C0%2C26.35%2C12.78%2C26.35%2C28.45s-11.36%2C28.45-26.35%2C28.45c-7.9%2C0-14.57-4.07-17.59-8.46v30.18h-12.03V40.67Zm27.46%2C9.87c-9.75%2C0-16.42%2C7.65-16.42%2C17.53s6.67%2C17.53%2C16.42%2C17.53%2C16.29-7.65%2C16.29-17.53-6.67-17.53-16.29-17.53%22%2F%3E%3Crect%20x%3D%22228.04%22%20y%3D%2213.33%22%20width%3D%2212.03%22%20height%3D%2282.02%22%2F%3E%3Cpath%20d%3D%22m262.3%2C28.76c-4.38%2C0-8.08-3.58-8.08-8.08s3.7-7.96%2C8.08-7.96%2C7.96%2C3.64%2C7.96%2C7.96c0%2C4.51-3.46%2C8.08-7.96%2C8.08m-5.99%2C11.91h12.03v54.68h-12.03v-54.68Z%22%2F%3E%3Cpath%20d%3D%22m309.45%2C96.46c-16.42%2C0-28.88-12.28-28.88-28.45s12.47-28.45%2C28.88-28.45c11.29%2C0%2C20.8%2C6.05%2C25.49%2C15.12l-10.49%2C5.68c-2.65-5.55-7.96-9.63-15-9.63-9.75%2C0-16.6%2C7.53-16.6%2C17.28s6.91%2C17.28%2C16.6%2C17.28c6.97%2C0%2C12.34-4.07%2C15-9.63l10.49%2C5.68c-4.69%2C9.13-14.26%2C15.12-25.49%2C15.12%22%2F%3E%3Cpath%20d%3D%22m368.39%2C39.62c7.9%2C0%2C14.44%2C4.07%2C17.53%2C8.39v-7.34h12.03v54.68h-12.03v-7.34c-3.09%2C4.38-9.63%2C8.46-17.53%2C8.46-15%2C0-26.35-12.78-26.35-28.45s11.36-28.39%2C26.35-28.39m2.22%2C10.92c-9.75%2C0-16.29%2C7.65-16.29%2C17.53s6.54%2C17.53%2C16.29%2C17.53%2C16.29-7.65%2C16.29-17.53-6.6-17.53-16.29-17.53%22%2F%3E%3Cpolygon%20points%3D%22418.56%2095.41%20418.56%2051.41%20407.14%2051.41%20407.14%2040.67%20418.56%2040.67%20418.56%2025.49%20430.6%2025.49%20430.6%2040.67%20451.33%2040.67%20451.33%2051.41%20430.6%2051.41%20430.6%2084.61%20451.33%2084.61%20451.33%2095.41%20418.56%2095.41%22%2F%3E%3Cpath%20d%3D%22m485.65%2C39.62c14.32%2C0%2C26.35%2C9.5%2C26.35%2C27.16%2C0%2C1.17%2C0%2C2.16-.12%2C3.95h-43.02c.56%2C8.95%2C7.78%2C14.87%2C16.85%2C14.87%2C7.65%2C0%2C12.78-3.52%2C15.61-8.33l9.2%2C6.54c-4.94%2C7.78-13.45%2C12.71-24.93%2C12.71-16.6%2C0-28.57-11.79-28.57-28.45.12-16.11%2C12.03-28.45%2C28.64-28.45m-16.17%2C22.28h30.43c-1.3-7.9-7.65-12.16-14.69-12.16s-14.07%2C4.07-15.74%2C12.16%22%2F%3E%3C%2Fsvg%3E - Favicon: https://static.replicateassets.com/fe/fdf01d610375fac703e3f9884a59d95bdfe52121/favicon-CKiqAkf2.png ## UI Components - input: background=#FFFFFF, textColor=#202020, borderColor=null, borderRadius=0px, shadow=none - buttonPrimary: background=#000000, textColor=#FFFFFF, borderColor=#000000, borderRadius=0px, shadow=none - buttonSecondary: background=#FFFCFC, textColor=#DD4425, borderColor=#DD4425, borderRadius=0px, shadow=none ## Brand Personality Tone: modern · Energy: medium · Audience: developers and tech companies ## Replicate Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Qwen2.5-Omni 7B: multimodal model API** - Image: https://qianwen-res.oss-cn-beijing.aliyuncs.com/Qwen2.5-Omni/overview.png - Source: https://replicate.com/lucataco/qwen2.5-omni-7b - **Blog – Replicate** - Image: https://replicate.com/_content/assets/cover.CxkyIRdx_1xuT64.webp - Source: https://replicate.com/blog - **Seedream 5.0 lite by ByteDance | Image Generation API** - Image: https://replicate.delivery/xezq/wUZPIpHJ3MIXGhIeWqlmCTrDalOf67gbAnndKlehPJtCylVsA/tmpzh3ov7wk.png - Source: https://replicate.com/bytedance/seedream-5-lite - **Run FLUX.2 on Replicate – Replicate blog** - Image: https://replicate.com/_content/assets/cover.BB3eO0OX_ZquKg9.webp - Source: https://replicate.com/blog/run-flux-2-on-replicate - **chenxwh/sdxl-flash | Readme and Docs** - Image: https://huggingface.co/sd-community/sdxl-flash/resolve/main/images/steps_cfg_grid.png - Source: https://replicate.com/chenxwh/sdxl-flash/readme - **Blog – Replicate** - Image: https://replicate.com/_content/assets/cover.CjkY7aEO_Z1PeBfe.webp - Source: https://replicate.com/blog ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Basier Square", "role": "body" }, { "family": "RB Freigeist Neue", "role": "heading" }, { "family": "JetBrains Mono", "role": "monospace" } ], "colors": { "primary": "#DD4425", "accent": "#EA2804", "background": "#FFFFFF", "textPrimary": "#202020", "link": "#EA2804" }, "typography": { "fontFamilies": { "primary": "Basier Square", "heading": "RB Freigeist Neue" }, "fontStacks": { "heading": [ "basier-square", "ui-sans-serif", "system-ui", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ], "body": [ "basier-square", "ui-sans-serif", "system-ui", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ], "paragraph": [ "basier-square", "ui-sans-serif", "system-ui", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ] }, "fontSizes": { "h1": "24px", "h2": "72px", "body": "16px" } }, "spacing": { "baseUnit": 8, "borderRadius": "0px" }, "components": { "input": { "background": "#FFFFFF", "textColor": "#202020", "borderColor": null, "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" }, "buttonPrimary": { "background": "#000000", "textColor": "#FFFFFF", "borderColor": "#000000", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" }, "buttonSecondary": { "background": "#FFFCFC", "textColor": "#DD4425", "borderColor": "#DD4425", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" } }, "images": { "logo": 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"favicon": "https://static.replicateassets.com/fe/fdf01d610375fac703e3f9884a59d95bdfe52121/favicon-CKiqAkf2.png", "ogImage": null, "logoHref": "/", "logoAlt": "Replicate wordmark" }, "__llm_logo_reasoning": { "selectedIndex": 1, "reasoning": "Selected #1 because it is visible, located in the header, and links to the homepage. It matches the brand name 'Replicate' and is the most prominent wordmark in the header.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Get started for free", "reasoning": "Button #0 ('Get started for free') is likely the primary CTA due to its action-oriented text and prominent placement. It uses a dark background (#000000), which contrasts well with the text, making it stand out." }, "secondary": { "index": 3, "text": "Fine-tune image models", "reasoning": "Button #3 ('Fine-tune image models') is selected as secondary because it has a different background color (#FFFCFC) and serves a supportive role with less direct action." }, "confidence": 0.9 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "developers and tech companies" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.9, "overall": 0.9 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 1, "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, and links to the homepage. It matches the brand name 'Replicate' and is the most prominent wordmark in the header.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```