# Replika Brand Identity A complete profile of **Replika**'s visual system — colors, typography, components, and personality — extracted from https://replika.ai/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/replika - Machine-readable JSON: https://characterquilt.com/branding/replika.json - Per-page llms.txt: https://characterquilt.com/branding/replika/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #8595D0 | | Accent | #5068BC | | Body Font | Moderat | | Heading Font | PPPangramSansRounded-Bold | ## Color Palette - primary: #8595D0 - secondary: #7386C9 - accent: #5068BC - background: #FFFFFF - textPrimary: #5068BC - link: #5068BC ## Typography - primary: Moderat — https://fonts.google.com/specimen/Moderat - heading: PPPangramSansRounded-Bold — https://fonts.google.com/specimen/PPPangramSansRounded-Bold ## Visual Assets - Logo: 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- Favicon: https://replika.ai/favicon-32x32.png - Social card (og:image): https://1716637182.rsc.cdn77.org/web/main-page/replika_og_image.png ## UI Components - buttonPrimary: background=#EEF0F8, textColor=#5E5E5E, borderRadius=24px, shadow=rgba(255, 255, 255, 0.9) 0px 0px 15px 0px, rgba(255, 255, 255, 0.8) 0px 0px 5px 0px inset - buttonSecondary: background=#7386C9, textColor=#FFFFFF, borderRadius=24px, shadow=none ## Brand Personality Tone: modern · Energy: medium · Audience: tech-savvy individuals interested in AI companionship ## Replika Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Replika** - Image: https://1716637182.rsc.cdn77.org/web/main-page/movie_placeholder_mobile_opt.jpg - Source: https://replika.ai/?ref=producthunt - **Replika** - Image: https://1716637182.rsc.cdn77.org/web/video/features/diary_placeholder.jpg - Source: https://replika.ai/?ref=producthunt - **Replika** - Image: https://1716637182.rsc.cdn77.org/web/main-page/movie_placeholder_desktop_opt.jpg - Source: https://replika.ai/?ref=producthunt - **Replika** - Image: https://1716637182.rsc.cdn77.org/web/video/features/interests_placeholder.jpg - Source: https://replika.ai/?ref=producthunt - **Replika** - Image: https://1716637182.rsc.cdn77.org/web/video/features/bubbles_placeholder.jpg - Source: https://replika.ai/?ref=producthunt - **Replika** - Image: https://1716637182.rsc.cdn77.org/web/video/features/ar_placeholder.jpg - Source: https://replika.ai/?ref=producthunt ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "PPPangramSansRounded-Bold", "role": "heading" }, { "family": "Moderat", "role": "body" } ], "colors": { "primary": "#8595D0", "secondary": "#7386C9", "accent": "#5068BC", "background": "#FFFFFF", "textPrimary": "#5068BC", "link": "#5068BC" }, "typography": { "fontFamilies": { "primary": "Moderat", "heading": "PPPangramSansRounded-Bold" }, "fontStacks": { "heading": [ "PPPangramSansRounded-Bold", "sans-serif" ], "body": [ "Moderat", "sans-serif" ], "paragraph": [ "PPPangramSansRounded-Bold", "sans-serif" ] }, "fontSizes": { "h1": "76px", "h2": "52px", "body": "28px" } }, "spacing": { "baseUnit": 12, "borderRadius": "10px" }, "components": { "buttonPrimary": { "background": "#EEF0F8", "textColor": "#5E5E5E", "borderRadius": "24px", "borderRadiusCorners": { "topLeft": "24px", "topRight": "24px", "bottomRight": "24px", "bottomLeft": "24px" }, "shadow": "rgba(255, 255, 255, 0.9) 0px 0px 15px 0px, rgba(255, 255, 255, 0.8) 0px 0px 5px 0px inset" }, "buttonSecondary": { "background": "#7386C9", "textColor": "#FFFFFF", "borderRadius": "24px", "borderRadiusCorners": { "topLeft": "24px", "topRight": "24px", "bottomRight": "24px", "bottomLeft": "24px" }, "shadow": "none" } }, "images": { "logo": 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"favicon": "https://replika.ai/favicon-32x32.png", "ogImage": "https://1716637182.rsc.cdn77.org/web/main-page/replika_og_image.png", "logoHref": "/" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of a primary brand logo.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Create your Replika", "reasoning": "The button 'Create your Replika' is likely the primary CTA as it uses action-oriented text encouraging users to start using the service, which aligns with the site's main purpose." }, "secondary": { "index": 1, "text": "Go to Help", "reasoning": "The button 'Go to Help' serves a supportive role, directing users to assistance rather than the main action of creating a Replika." }, "confidence": 0.9 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "tech-savvy individuals interested in AI companionship" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.9, "overall": 0.9 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of a primary brand logo.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```