# Replit Brand Identity A complete profile of **Replit**'s visual system — colors, typography, components, and personality — extracted from https://replit.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/replit - Machine-readable JSON: https://characterquilt.com/branding/replit.json - Per-page llms.txt: https://characterquilt.com/branding/replit/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #2492FF | | Accent | #FF3C00 | | Body Font | ABC Diatype | | Heading Font | ABC Diatype | ## Color Palette - primary: #2492FF - secondary: #FFB199 - accent: #FF3C00 - background: #FAF6F1 - textPrimary: #2F3034 - link: #FF3C00 ## Typography - primary: ABC Diatype — https://fonts.google.com/specimen/ABC+Diatype - heading: ABC Diatype — https://fonts.google.com/specimen/ABC+Diatype ## Visual Assets - Logo: 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- Favicon: https://replit.com/public/icons/favicon-prompt-192-rebrand.png - Social card (og:image): https://replit.com/public/images/opengraph_rebrand.jpg ## UI Components - input: background=transparent, textColor=#0E0E0F, borderColor=null, borderRadius=6px, shadow=none - buttonPrimary: background=#FF3C00, textColor=#FFFFFF, borderRadius=90px, shadow=none - buttonSecondary: background=#F3F3F1, textColor=#28292C, borderColor=#DFDDD8, borderRadius=8px, shadow=none ## Brand Personality Tone: modern · Energy: high · Audience: developers and tech enthusiasts ## Replit Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **About Replit – Empowering the next billion software creators** - Image: https://cdnimg.replit.com/images/bj34pdbp/migration/df31ddfc1b80d9b7c529a5f7abc3984a6ab1c4a5-4500x4500.png?w=3840&q=80&fit=max&auto=format - Source: https://replit.com/about - **Personal Blog With Quartz - Replit** - Image: https://cdn.sanity.io/images/bj34pdbp/migration/e800c49c9fcd165baed33bec26c0e55a582b1499-2400x1350.jpg - Source: https://replit.com/guides/a-personal-blog-with-quartz - **Deploy a GIF Conversion App on Replit - Replit** - Image: https://cdn.sanity.io/images/bj34pdbp/migration/1a1a77dd1048985759c7a874ac17c4d1ff4ef3b3-5120x2880.png - Source: https://replit.com/guides/deploy-a-gif-conversion-app-on-replit - **Personal Blog With Quartz - Replit** - Image: https://cdnimg.replit.com/images/bj34pdbp/migration/f7c81d36752bd5464ba18282347f1224c2ce8fb4-680x646.png?w=3840&q=80&fit=max&auto=format - Source: https://replit.com/guides/a-personal-blog-with-quartz - **Replit Collaboration – Build software together** - Image: https://cdn.sanity.io/images/bj34pdbp/migration/819d82fcfd6348736d24b57ecf8301ae5f7a31e8-4096x2304.png - Source: https://replit.com/collaboration - **Replit — A Product Manager's guide to using AI to build working prototypes** - Image: https://cdn.sanity.io/images/bj34pdbp/migration/b28c0bc9a3b3b9e11c91e956f26e5aa47e3dd550-1800x1020.jpg?w=3840&q=100&fit=max&auto=format - Source: https://blog.replit.com/pm-guide-using-ai-to-build-prototypes ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "ABC Diatype", "role": "body" }, { "family": "IBM Plex Sans", "role": "unknown" } ], "colors": { "primary": "#2492FF", "secondary": "#FFB199", "accent": "#FF3C00", "background": "#FAF6F1", "textPrimary": "#2F3034", "link": "#FF3C00" }, "typography": { "fontFamilies": { "primary": "ABC Diatype", "heading": "ABC Diatype" }, "fontStacks": { "heading": [ "ABC Diatype", "sans-serif" ], "body": [ "IBM Plex Sans", "sans-serif" ], "paragraph": [ "ABC Diatype", "sans-serif" ] }, "fontSizes": { "h1": "32px", "h2": "60px", "body": "28px" } }, "spacing": { "baseUnit": 4, "borderRadius": "8px" }, "components": { "input": { "background": "transparent", "textColor": "#0E0E0F", "borderColor": null, "borderRadius": "6px", "borderRadiusCorners": { "topLeft": "6px", "topRight": "6px", "bottomRight": "6px", "bottomLeft": "6px" }, "shadow": "none" }, "buttonPrimary": { "background": "#FF3C00", "textColor": "#FFFFFF", "borderRadius": "90px", "borderRadiusCorners": { "topLeft": "90px", "topRight": "90px", "bottomRight": "90px", "bottomLeft": "90px" }, "shadow": "none" }, "buttonSecondary": { "background": "#F3F3F1", "textColor": "#28292C", "borderColor": "#DFDDD8", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "none" } }, "images": { "logo": 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"favicon": "https://replit.com/public/icons/favicon-prompt-192-rebrand.png", "ogImage": "https://replit.com/public/images/opengraph_rebrand.jpg", "logoHref": "/" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage. It matches the brand 'Replit' as inferred from the URL and page title.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 5, "text": "Get started free", "reasoning": "Button #0 'Get started free' uses the vibrant brand color #FF3C00, which is a strong indicator of a primary CTA. The text is action-oriented, encouraging users to begin using the service." }, "secondary": { "index": 10, "text": "Quarterly review presentation", "reasoning": "Button #3 'Quarterly review presentation' has a light background color #F3F3F1, which contrasts with the primary button's vibrant color. It serves as a secondary action with less emphasis." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "high", "targetAudience": "developers and tech enthusiasts" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage. It matches the brand 'Replit' as inferred from the URL and page title.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```