# Replo Brand Identity

A complete profile of **Replo**'s visual system — colors, typography, components, and personality — extracted from https://replo.app/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/replo
- Machine-readable JSON: https://characterquilt.com/branding/replo.json
- Per-page llms.txt: https://characterquilt.com/branding/replo/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #3898EC |
| Accent | #EEF5C5 |
| Body Font | Archivo |
| Heading Font | Editorial New |

## Color Palette

- primary: #3898EC
- accent: #EEF5C5
- background: #000000
- textPrimary: #000000
- link: #EEF5C5

## Typography

- primary: Archivo — https://fonts.google.com/specimen/Archivo
- heading: Editorial New — https://fonts.google.com/specimen/Editorial+New

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22100%25%22%20viewBox%3D%220%200%20105%2026%22%20fill%3D%22none%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M58.321%2021.2944C62.5428%2021.2944%2064.3721%2018.7398%2064.6673%2017.4753C64.8286%2016.8567%2064.6673%2016.6417%2064.2373%2016.6417H62.704C62.408%2016.6417%2062.274%2016.8029%2062.0854%2017.099C61.3056%2018.3089%2060.4182%2018.7125%2058.2937%2018.7125C55.7928%2018.7125%2054.4208%2018.0137%2054.2058%2015.9156C54.1785%2015.6468%2054.3133%2015.4855%2054.5821%2015.4855H64.5863C64.8286%2015.4855%2064.9898%2015.3243%2064.9898%2015.0819V14.3831C64.9898%2010.1076%2062.3004%207.14941%2058.0513%207.14941C54.4746%207.14941%2051.3816%209.78506%2051.3816%2014.3831C51.3816%2018.9812%2054.3398%2021.2944%2058.3201%2021.2944H58.321ZM54.2067%2012.9036C54.5292%2010.8866%2055.4976%209.86441%2057.9984%209.86441C60.9839%209.86441%2061.6827%2011.0205%2061.9788%2012.9036C62.0325%2013.1724%2061.8713%2013.3337%2061.6025%2013.3337H54.5838C54.315%2013.3337%2054.1538%2013.1724%2054.2075%2012.9036H54.2067Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(245%2C%20250%2C%20217)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M84.0847%202.62836V18.2477C84.0847%2019.8347%2085.2409%2020.9908%2086.8279%2020.9908H88.3338C88.6837%2020.9908%2088.8714%2020.8023%2088.8714%2020.4533V18.8398C88.8714%2018.49%2088.6828%2018.3023%2088.3338%2018.3023H86.9354V2.62836C86.9354%202.27853%2086.7468%202.09082%2086.3978%202.09082H84.6231C84.2733%202.09082%2084.0856%202.27939%2084.0856%202.62836H84.0847Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(245%2C%20250%2C%20217)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M90.0574%2014.3822C90.0574%2018.6577%2093.2306%2021.2934%2097.0761%2021.2934C100.922%2021.2934%20104.283%2018.6577%20104.283%2014.3822C104.283%209.89074%20101.056%207.14844%2097.0761%207.14844C93.0957%207.14844%2090.0574%209.89159%2090.0574%2014.3822ZM97.0496%2018.3088C93.769%2018.3088%2093.0966%2017.4751%2093.0966%2014.1945C93.0966%2010.9138%2093.769%2010.0264%2097.0496%2010.0264C100.33%2010.0264%20101.245%2010.9138%20101.245%2014.1945C101.245%2017.4751%20100.33%2018.3088%2097.0496%2018.3088Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(245%2C%20250%2C%20217)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M68.6047%2025.9999H70.3795C70.7293%2025.9999%2070.917%2025.8114%2070.917%2025.4624V20.5973C70.917%2020.2747%2071.1056%2020.0862%2071.4008%2020.3285C71.9656%2020.8123%2073.3641%2021.2858%2075.1388%2021.2858C78.9844%2021.2858%2081.62%2018.4727%2081.62%2014.5197C81.62%209.81322%2078.7966%207.14941%2074.9238%207.14941C72.7728%207.14941%2071.4912%208.06323%2070.3522%209.26373C70.0834%209.5325%2069.7873%209.42499%2069.7873%208.99496V7.91903C69.7873%207.51545%2069.5723%207.30044%2069.1687%207.30044H67.0715C66.7217%207.30044%2066.5339%207.489%2066.5339%207.83798V9.29018C66.5339%209.64001%2066.7225%209.82772%2067.0715%209.82772H67.5288C67.8786%209.82772%2068.0663%2010.0163%2068.0663%2010.3653V25.4616C68.0663%2025.8114%2068.2549%2025.9991%2068.6039%2025.9991L68.6047%2025.9999ZM74.7907%2018.6067C71.7788%2018.6067%2070.8914%2017.6203%2070.8914%2014.1784C70.8914%2010.9514%2071.8061%209.78421%2074.7642%209.78421C77.7224%209.78421%2078.6635%2010.925%2078.6635%2014.1784C78.6635%2017.6203%2077.8026%2018.6067%2074.7907%2018.6067Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(245%2C%20250%2C%20217)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M39.9454%2013.52H40.3217C40.8055%2013.52%2041.0205%2013.6813%2041.2628%2014.0038L45.7542%2019.6514C46.453%2020.5387%2047.2338%2020.915%2048.3626%2020.915H49.761C50.1109%2020.915%2050.2986%2020.7264%2050.2986%2020.3775V19.0063C50.2986%2018.6565%2050.11%2018.4688%2049.761%2018.4688H48.3088L44.7321%2013.9509C44.5171%2013.6821%2044.5171%2013.4398%2044.9744%2013.386C47.4215%2013.0362%2049.1962%2010.7504%2049.1962%207.95349C49.1962%204.24277%2047.0725%201.90234%2042.6348%201.90234H39.6766C39.3268%201.90234%2039.0043%202.00985%2038.7355%202.27862L37.5794%203.43475C37.3371%203.67707%2037.0419%203.59602%2037.0419%203.21974V2.49449C37.0419%202.11821%2036.8268%201.9032%2036.4506%201.9032H34.8371C34.4873%201.9032%2034.2996%202.09176%2034.2996%202.44074V3.9467C34.2996%204.29652%2034.4881%204.48423%2034.8371%204.48423H36.1545C36.5043%204.48423%2036.692%204.6728%2036.692%205.02177V20.3237C36.692%2020.6735%2036.8806%2020.8612%2037.2296%2020.8612H39.0043C39.3541%2020.8612%2039.5418%2020.6727%2039.5418%2020.3237V13.9236C39.5418%2013.6813%2039.7031%2013.52%2039.9454%2013.52ZM42.9036%2010.9927L39.9454%2010.9654C39.7031%2010.9654%2039.5418%2010.8042%2039.5418%2010.5618V4.88781C39.5418%204.6455%2039.7031%204.48423%2039.9454%204.48423H42.9036C45.593%204.48423%2046.2116%205.15658%2046.2116%207.68472C46.2116%2010.2129%2045.6203%2011.0192%2042.9036%2010.9927Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(245%2C%20250%2C%20217)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M1.22513%2022.7305H6.73824C7.41534%2022.7305%2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- Favicon: https://cdn.prod.website-files.com/68e7fe22b8dc73113de93dbb/69d8233f2dadfb4f7cfa6f1d_favicon-dark-32x32.png
- Social card (og:image): https://cdn.prod.website-files.com/68e7fe22b8dc73113de93dbb/68e7fe22b8dc73113de93e0d_d4b436870ac28453cd9fb41d45d3052d_Opengraph.png

## UI Components

- input: background=#000000, textColor=#F5FAD9, borderColor=#31322B, borderRadius=8px, shadow=none
- buttonPrimary: background=#EEF5C5, textColor=#121212, borderRadius=8px, shadow=rgba(255, 255, 255, 0.5) 0px 1px 0px 0px inset, rgba(0, 0, 0, 0.2) 0px 2px 8px 0px
- buttonSecondary: background=#F5FAD9, textColor=#000000, borderColor=#F5FAD9, borderRadius=8px, shadow=none

## Brand Personality

Tone: modern · Energy: high · Audience: tech-savvy entrepreneurs and businesses

## Replo Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Replo Analytics is now in Beta**
  - Image: https://cdn.prod.website-files.com/68cc466b340aa84a27522789/68cc466b340aa84a27524762_replo%20analytics.webp
  - Source: https://www.replo.app/changelog/replo-analytics-is-now-in-beta
- **Replo Templates - Hims Blog Section**
  - Image: https://cdn.shopify.com/s/files/1/0771/0860/9337/files/Blog_Sec_DT.png?v=1737113950
  - Source: https://www.replo.app/template/hims-blog-section
- **Replo Case Study | Boosting Revenue Per Visitor by 10.3% For POSSIBLE in 30  Days with VaynerCommerce**
  - Image: https://cdn.prod.website-files.com/68e7fe22b8dc73113de93dd4/6900f6450133bb8533bb45d4_68cc466b340aa84a275237dd_66d27227d907c001f498cd17_bfc16b0d06bf79ce651269ccbabf27a249d2d3ce-3888x2592.png
  - Source: https://www.replo.app/case-study/boosting-revenue-per-visitor-by-10-3-for-possible-in-30-days-with-vaynercommerce
- **Replo Templates | Open Farm Blog Collection Section**
  - Image: https://cdn.shopify.com/s/files/1/0771/0860/9337/files/Open_Farm_Blog_Sec.png?v=1730231877
  - Source: https://www.replo.app/template/open-farm-blog-collection-section
- **Replo Case Study | Improving Revenue by 27% for Leading Eyewear Brand  BonLook**
  - Image: https://cdn.prod.website-files.com/68e7fe22b8dc73113de93dd4/6900f69b992144d8f1e05d07_68cc466b340aa84a27522ccc_66a29e9c5de38fe29dfbb451_66a29a21af7fdb7cdf2a2dd0_bonlook1.webp
  - Source: https://www.replo.app/case-study/improving-revenue-by-27-for-leading-eyewear-brand-bonlook
- **Replo | Blog**
  - Image: https://cdn.prod.website-files.com/68e7fe22b8dc73113de93dbb/69b057c8ba69f98756895648_Nav-Theme-Default.webp
  - Source: https://www.replo.app/blog

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Archivo",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    },
    {
      "family": "Editorial New",
      "role": "heading"
    },
    {
      "family": "Georgia",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#3898EC",
    "accent": "#EEF5C5",
    "background": "#000000",
    "textPrimary": "#000000",
    "link": "#EEF5C5"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Archivo",
      "heading": "Editorial New"
    },
    "fontStacks": {
      "heading": [
        "Editorial New",
        "Georgia",
        "sans-serif"
      ],
      "body": [
        "Archivo",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Archivo",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "24px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "input": {
      "background": "#000000",
      "textColor": "#F5FAD9",
      "borderColor": "#31322B",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#EEF5C5",
      "textColor": "#121212",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgba(255, 255, 255, 0.5) 0px 1px 0px 0px inset, rgba(0, 0, 0, 0.2) 0px 2px 8px 0px"
    },
    "buttonSecondary": {
      "background": "#F5FAD9",
      "textColor": "#000000",
      "borderColor": "#F5FAD9",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": 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}
```