# Rescale Brand Identity

A complete profile of **Rescale**'s visual system — colors, typography, components, and personality — extracted from https://rescale.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/rescale
- Machine-readable JSON: https://characterquilt.com/branding/rescale.json
- Per-page llms.txt: https://characterquilt.com/branding/rescale/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #3399BB |
| Accent | #3399BB |
| Body Font | Roboto |
| Heading Font | Proxima Nova |

## Color Palette

- primary: #3399BB
- secondary: #D1E2EA
- accent: #3399BB
- background: #F4F8FA
- textPrimary: #444444
- link: #1C314D

## Typography

- primary: Roboto — https://fonts.google.com/specimen/Roboto
- heading: Proxima Nova — https://fonts.google.com/specimen/Proxima+Nova

## Visual Assets

- Logo: https://rescale.com/wp-content/uploads/white-logo.png
- Favicon: https://rescale.com/wp-content/uploads/2021/08/favicon.ffc681a18c42.png
- Social card (og:image): https://rescale.com/wp-content/uploads/home_page_thumbnail.png

## UI Components

- buttonPrimary: background=#3399BB, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=30px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px
- buttonSecondary: background=transparent, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=3px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: business and technology professionals

## Rescale Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Automated Engineering Simulation Data Capture and Insights Summary -  Automotive Brake Squeal Analysis**
  - Image: https://i.vimeocdn.com/video/1838605959-f96fc7d914149d1ca85115af2a0d1d7147ecdf3717228a69bf57b844d74024ff-d?f=webp
  - Source: https://rescale.com/resources/automated-engineering-simulation-data-capture-and-insights-summary/
- **Learn About High Performance Computing | Rescale**
  - Image: https://rescale.com/wp-content/uploads/blog-header-2-1024x532.png
  - Source: https://rescale.com/blog/
- **LeMans-AI-Physics-Workflow**
  - Image: https://i.vimeocdn.com/video/1818506480-71f4f6d3f3436c0f78dba6d1655c6d201751025f4a6f7621b3a928766de82671-d?f=webp
  - Source: https://rescale.com/ja/%E3%82%BD%E3%83%AA%E3%83%A5%E3%83%BC%E3%82%B7%E3%83%A7%E3%83%B3/%E3%83%A6%E3%83%BC%E3%82%B9%E3%82%B1%E3%83%BC%E3%82%B9%E5%88%A5/AI%E3%80%81ML%E3%80%81%E3%82%A8%E3%83%B3%E3%82%B8%E3%83%8B%E3%82%A2%E3%83%AA%E3%83%B3%E3%82%B0%E3%80%81%E7%A7%91%E5%AD%A6%E3%80%81Rd/
- **Learn About High Performance Computing | Rescale**
  - Image: https://rescale.com/wp-content/uploads/2025-Q3_newsletter-blog-featured-image-copy.jpg
  - Source: https://rescale.com/blog/
- **Bionano Genomics는 인간 건강을 개선하기 위해 디지털 혁신에 Rescale을 사용합니다.**
  - Image: https://i.vimeocdn.com/video/1580797149-ed7a246147a34845a095cf7d94d5c51166bd719353cc3248335b9d6bb72721ba-d?f=webp
  - Source: https://rescale.com/ko/%EC%9E%90%EC%9B%90/bionano-genomics%EB%8A%94-%EB%94%94%EC%A7%80%ED%84%B8-%EC%A0%84%ED%99%98%EC%97%90-rescale%EC%9D%84-%EC%82%AC%EC%9A%A9%ED%95%98%EC%97%AC-%EC%9D%B8%EA%B0%84-%EA%B1%B4%EA%B0%95%EC%9D%84-%EA%B0%9C%EC%84%A0%ED%95%A9%EB%8B%88%EB%8B%A4./
- **Learn About High Performance Computing | Rescale**
  - Image: https://rescale.com/wp-content/uploads/nasa-blog-hero-image-1024x683.png
  - Source: https://rescale.com/blog/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Proxima Nova",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#3399BB",
    "secondary": "#D1E2EA",
    "accent": "#3399BB",
    "background": "#F4F8FA",
    "textPrimary": "#444444",
    "link": "#1C314D"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roboto",
      "heading": "Proxima Nova"
    },
    "fontStacks": {
      "heading": [
        "Roboto"
      ],
      "body": [
        "Roboto",
        "sans-serif"
      ],
      "paragraph": [
        "Roboto",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "51px",
      "h2": "15px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#3399BB",
      "textColor": "#FFFFFF",
      "borderColor": "#FFFFFF",
      "borderRadius": "30px",
      "borderRadiusCorners": {
        "topLeft": "30px",
        "topRight": "30px",
        "bottomRight": "30px",
        "bottomLeft": "30px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#FFFFFF",
      "borderColor": "#FFFFFF",
      "borderRadius": "3px",
      "borderRadiusCorners": {
        "topLeft": "3px",
        "topRight": "3px",
        "bottomRight": "3px",
        "bottomLeft": "3px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://rescale.com/wp-content/uploads/white-logo.png",
    "favicon": "https://rescale.com/wp-content/uploads/2021/08/favicon.ffc681a18c42.png",
    "ogImage": "https://rescale.com/wp-content/uploads/home_page_thumbnail.png",
    "logoHref": "https://rescale.com/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 64,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Rescale'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 3,
      "text": "Customer Stories",
      "reasoning": "Button #3 ('Customer Stories') has a vibrant blue background (#3399BB), which aligns with the brand's primary color and is action-oriented, making it a strong candidate for the primary CTA."
    },
    "secondary": {
      "index": 1,
      "text": "On Demand Demo",
      "reasoning": "Button #1 ('On Demand Demo') has a transparent background with a white border, providing a clear contrast to the primary button's vibrant color, making it suitable as a secondary CTA."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business and technology professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Rescale'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```