{
  "name": "Reshape Biotech",
  "slug": "reshape-biotech",
  "domain": "http://reshapebiotech.com/",
  "sources": [
    "yc"
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        "role": "body"
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      "secondary": "#FF9533",
      "accent": "#FF9533",
      "background": "#060C18",
      "textPrimary": "#060C18",
      "link": "#060C18"
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    "typography": {
      "fontFamilies": {
        "primary": "Af Another Sans Variable",
        "heading": "Af Another Sans Variable"
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      "fontStacks": {
        "heading": [
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        "body": [
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          "Arial",
          "sans-serif"
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        "paragraph": [
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      "fontSizes": {
        "h1": "120px",
        "h2": "52px",
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    "spacing": {
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      "borderRadius": "16px"
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    "components": {
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        "background": "#FF9533",
        "textColor": "#12192A",
        "borderRadius": "16px",
        "borderRadiusCorners": {
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          "topRight": "16px",
          "bottomRight": "16px",
          "bottomLeft": "16px"
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        "shadow": "none"
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        "textColor": "#12192A",
        "borderRadius": "8px",
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          "topRight": "8px",
          "bottomRight": "8px",
          "bottomLeft": "8px"
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        "shadow": "none"
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    },
    "images": {
      "logo": "https://cdn.prod.website-files.com/64608feb3f5779469cdeaa1a/6841971284842db3137dc044_Reshape_Logo_Primary_OrangeSnow.png",
      "favicon": "https://cdn.prod.website-files.com/64608feb3f5779469cdeaa1a/6467a574dd96a67508840b71_Favicon.png",
      "ogImage": "https://cdn.prod.website-files.com/64608feb3f5779469cdeaa1a/673f3456142c4113c3392789_laptop_long.avif",
      "logoHref": "/old-home"
    },
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      "selectedIndex": 25,
      "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Reshape Biotech'.",
      "confidence": 0.9,
      "source": "llm"
    },
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        "index": 1,
        "text": "Book a demo\n  /* Ensure initial background is stable */\n  .home_hero-cta[data-wf--button-get-started",
        "reasoning": "Button #6 'Book a demo' uses the vibrant brand color #FF9533, making it a strong candidate for the primary CTA due to its action-oriented text and prominent color."
      },
      "secondary": {
        "index": 14,
        "text": "Read customer story",
        "reasoning": "Button #2 'Read customer story' has a different background color (#FFFFFF) and serves as a secondary action with informative text."
      },
      "confidence": 0.95
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    "personality": {
      "tone": "professional",
      "energy": "medium",
      "targetAudience": "biotech professionals and researchers"
    },
    "designSystem": {
      "framework": "custom",
      "componentLibrary": ""
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      "colors": 0.9,
      "overall": 0.925
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        "llmCalled": true,
        "llmSucceeded": true,
        "finalSource": "llm",
        "rawLogoSelection": {
          "selectedLogoIndex": 0,
          "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Reshape Biotech'.",
          "confidence": 0.9
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      },
      "buttonClassification": {
        "llmCalled": true,
        "llmSucceeded": true
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      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/reshape-biotech/72410c9d0c.webp",
      "alt": "Digital Incubator Hero Video",
      "source_url": "https://www.reshapebiotech.com/smart-incubator",
      "image_url": "https://i.vimeocdn.com/video/2055255905-9b84da7c151c82586b073945ca25f3ef8a4bb6f84b31876352e301956237dbab-d?f=webp",
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      "alt": "Reshape blog",
      "source_url": "https://www.reshapebiotech.com/blog",
      "image_url": "https://cdn.prod.website-files.com/649a2726261a3112788724d4/6940137000dadb7331c18540_Article_Can%20we%20have%20it%20all_thumbnail_740x520.jpg",
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      "alt": "QC-sampletracking-21",
      "source_url": "https://reshapebiotech.com/",
      "image_url": "https://i.vimeocdn.com/video/2148897685-8c58ec8a875335f9540789db294ef865695653d130747067aabde555eb8f0b01-d?f=webp",
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      "alt": "Reshape blog",
      "source_url": "https://www.reshapebiotech.com/blog",
      "image_url": "https://cdn.prod.website-files.com/649a2726261a3112788724d4/69c26eb3732c3588750f54b6_AI%20Robotics%20Fungi%20Unlocking%20Future.jpg",
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      "alt": "Reshape Biotech",
      "source_url": "https://reshapebiotech.com/",
      "image_url": "https://cdn.prod.website-files.com/64608feb3f5779469cdeaa1a/69e8ab540db5fc186b9b20ca_quality-data-photo.webp",
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      "alt": "Reshape blog",
      "source_url": "https://www.reshapebiotech.com/blog",
      "image_url": "https://cdn.prod.website-files.com/649a2726261a3112788724d4/694908094a6fe6c34b46d7e2_Article_Plate%20Designer_740x520.jpg",
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  "font_resources": [
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      "google_fonts_url": "https://fonts.google.com/specimen/Af+Another+Sans+Variable"
    },
    {
      "family": "Af Another Sans Variable",
      "google_fonts_url": "https://fonts.google.com/specimen/Af+Another+Sans+Variable"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Af+Another+Sans+Variable&family=Af+Another+Sans+Variable&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/reshape-biotech",
  "agent_instructions": "You are designing or implementing in Reshape Biotech's brand identity.\n\n# Brand profile\n- Company: Reshape Biotech\n- Source: http://reshapebiotech.com/\n- Color scheme: dark\n\n# Colors\n- primary: #2A303F\n- secondary: #FF9533\n- accent: #FF9533\n- background: #060C18\n- textPrimary: #060C18\n- link: #060C18\n\n# Typography\n- primary: Af Another Sans Variable — https://fonts.google.com/specimen/Af+Another+Sans+Variable\n- heading: Af Another Sans Variable — https://fonts.google.com/specimen/Af+Another+Sans+Variable\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Af+Another+Sans+Variable&family=Af+Another+Sans+Variable&display=swap\">\n\n# UI Components\n- buttonPrimary: background=#FF9533, textColor=#12192A, borderRadius=16px, shadow=none\n- buttonSecondary: background=#FFFFFF, textColor=#12192A, borderRadius=8px, shadow=none\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: biotech professionals and researchers\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/reshape-biotech.json",
  "page_markdown": "# Reshape Biotech Brand Identity\n\nA complete profile of **Reshape Biotech**'s visual system — colors, typography, components, and personality — extracted from http://reshapebiotech.com/. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/reshape-biotech\n- Machine-readable JSON: https://characterquilt.com/branding/reshape-biotech.json\n- Per-page llms.txt: https://characterquilt.com/branding/reshape-biotech/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #2A303F |\n| Accent | #FF9533 |\n| Body Font | Af Another Sans Variable |\n| Heading Font | Af Another Sans Variable |\n\n## Color Palette\n\n- primary: #2A303F\n- secondary: #FF9533\n- accent: #FF9533\n- background: #060C18\n- textPrimary: #060C18\n- link: #060C18\n\n## Typography\n\n- primary: Af Another Sans Variable — https://fonts.google.com/specimen/Af+Another+Sans+Variable\n- heading: Af Another Sans Variable — https://fonts.google.com/specimen/Af+Another+Sans+Variable\n\n## Visual Assets\n\n- Logo: https://cdn.prod.website-files.com/64608feb3f5779469cdeaa1a/6841971284842db3137dc044_Reshape_Logo_Primary_OrangeSnow.png\n- Favicon: https://cdn.prod.website-files.com/64608feb3f5779469cdeaa1a/6467a574dd96a67508840b71_Favicon.png\n- Social card (og:image): https://cdn.prod.website-files.com/64608feb3f5779469cdeaa1a/673f3456142c4113c3392789_laptop_long.avif\n\n## UI Components\n\n- buttonPrimary: background=#FF9533, textColor=#12192A, borderRadius=16px, shadow=none\n- buttonSecondary: background=#FFFFFF, textColor=#12192A, borderRadius=8px, shadow=none\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: biotech professionals and researchers\n\n## Reshape Biotech Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Digital Incubator Hero Video**\n  - Image: https://i.vimeocdn.com/video/2055255905-9b84da7c151c82586b073945ca25f3ef8a4bb6f84b31876352e301956237dbab-d?f=webp\n  - Source: https://www.reshapebiotech.com/smart-incubator\n- **Reshape blog**\n  - Image: https://cdn.prod.website-files.com/649a2726261a3112788724d4/6940137000dadb7331c18540_Article_Can%20we%20have%20it%20all_thumbnail_740x520.jpg\n  - Source: https://www.reshapebiotech.com/blog\n- **QC-sampletracking-21**\n  - Image: https://i.vimeocdn.com/video/2148897685-8c58ec8a875335f9540789db294ef865695653d130747067aabde555eb8f0b01-d?f=webp\n  - Source: https://reshapebiotech.com/\n- **Reshape blog**\n  - Image: https://cdn.prod.website-files.com/649a2726261a3112788724d4/69c26eb3732c3588750f54b6_AI%20Robotics%20Fungi%20Unlocking%20Future.jpg\n  - Source: https://www.reshapebiotech.com/blog\n- **Reshape Biotech**\n  - Image: https://cdn.prod.website-files.com/64608feb3f5779469cdeaa1a/69e8ab540db5fc186b9b20ca_quality-data-photo.webp\n  - Source: https://reshapebiotech.com/\n- **Reshape blog**\n  - Image: https://cdn.prod.website-files.com/649a2726261a3112788724d4/694908094a6fe6c34b46d7e2_Article_Plate%20Designer_740x520.jpg\n  - Source: https://www.reshapebiotech.com/blog\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"dark\",\n  \"fonts\": [\n    {\n      \"family\": \"Af Another Sans Variable\",\n      \"role\": \"body\"\n    },\n    {\n      \"family\": \"Arial\",\n      \"role\": \"body\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#2A303F\",\n    \"secondary\": \"#FF9533\",\n    \"accent\": \"#FF9533\",\n    \"background\": \"#060C18\",\n    \"textPrimary\": \"#060C18\",\n    \"link\": \"#060C18\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Af Another Sans Variable\",\n      \"heading\": \"Af Another Sans Variable\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"Af Another Sans Variable\",\n        \"Arial\",\n        \"sans-serif\"\n      ],\n      \"body\": [\n        \"Af Another Sans Variable\",\n        \"Arial\",\n        \"sans-serif\"\n      ],\n      \"paragraph\": [\n        \"Af Another Sans Variable\",\n        \"Arial\",\n        \"sans-serif\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"120px\",\n      \"h2\": \"52px\",\n      \"body\": \"17px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 4,\n    \"borderRadius\": \"16px\"\n  },\n  \"components\": {\n    \"buttonPrimary\": {\n      \"background\": \"#FF9533\",\n      \"textColor\": \"#12192A\",\n      \"borderRadius\": \"16px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"16px\",\n        \"topRight\": \"16px\",\n        \"bottomRight\": \"16px\",\n        \"bottomLeft\": \"16px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonSecondary\": {\n      \"background\": \"#FFFFFF\",\n      \"textColor\": \"#12192A\",\n      \"borderRadius\": \"8px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"8px\",\n        \"topRight\": \"8px\",\n        \"bottomRight\": \"8px\",\n        \"bottomLeft\": \"8px\"\n      },\n      \"shadow\": \"none\"\n    }\n  },\n  \"images\": {\n    \"logo\": \"https://cdn.prod.website-files.com/64608feb3f5779469cdeaa1a/6841971284842db3137dc044_Reshape_Logo_Primary_OrangeSnow.png\",\n    \"favicon\": \"https://cdn.prod.website-files.com/64608feb3f5779469cdeaa1a/6467a574dd96a67508840b71_Favicon.png\",\n    \"ogImage\": \"https://cdn.prod.website-files.com/64608feb3f5779469cdeaa1a/673f3456142c4113c3392789_laptop_long.avif\",\n    \"logoHref\": \"/old-home\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 25,\n    \"reasoning\": \"Selected #0 because it is visible, located in the header, and matches the brand name 'Reshape Biotech'.\",\n    \"confidence\": 0.9,\n    \"source\": \"llm\"\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 1,\n      \"text\": \"Book a demo\\n  /* Ensure initial background is stable */\\n  .home_hero-cta[data-wf--button-get-started\",\n      \"reasoning\": \"Button #6 'Book a demo' uses the vibrant brand color #FF9533, making it a strong candidate for the primary CTA due to its action-oriented text and prominent color.\"\n    },\n    \"secondary\": {\n      \"index\": 14,\n      \"text\": \"Read customer story\",\n      \"reasoning\": \"Button #2 'Read customer story' has a different background color (#FFFFFF) and serves as a secondary action with informative text.\"\n    },\n    \"confidence\": 0.95\n  },\n  \"personality\": {\n    \"tone\": \"professional\",\n    \"energy\": \"medium\",\n    \"targetAudience\": \"biotech professionals and researchers\"\n  },\n  \"designSystem\": {\n    \"framework\": \"custom\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.95,\n    \"colors\": 0.9,\n    \"overall\": 0.925\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 0,\n        \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, and matches the brand name 'Reshape Biotech'.\",\n        \"confidence\": 0.9\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}