# Reshape Biotech Brand Identity

A complete profile of **Reshape Biotech**'s visual system — colors, typography, components, and personality — extracted from http://reshapebiotech.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/reshape-biotech
- Machine-readable JSON: https://characterquilt.com/branding/reshape-biotech.json
- Per-page llms.txt: https://characterquilt.com/branding/reshape-biotech/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #2A303F |
| Accent | #FF9533 |
| Body Font | Af Another Sans Variable |
| Heading Font | Af Another Sans Variable |

## Color Palette

- primary: #2A303F
- secondary: #FF9533
- accent: #FF9533
- background: #060C18
- textPrimary: #060C18
- link: #060C18

## Typography

- primary: Af Another Sans Variable — https://fonts.google.com/specimen/Af+Another+Sans+Variable
- heading: Af Another Sans Variable — https://fonts.google.com/specimen/Af+Another+Sans+Variable

## Visual Assets

- Logo: https://cdn.prod.website-files.com/64608feb3f5779469cdeaa1a/6841971284842db3137dc044_Reshape_Logo_Primary_OrangeSnow.png
- Favicon: https://cdn.prod.website-files.com/64608feb3f5779469cdeaa1a/6467a574dd96a67508840b71_Favicon.png
- Social card (og:image): https://cdn.prod.website-files.com/64608feb3f5779469cdeaa1a/673f3456142c4113c3392789_laptop_long.avif

## UI Components

- buttonPrimary: background=#FF9533, textColor=#12192A, borderRadius=16px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#12192A, borderRadius=8px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: biotech professionals and researchers

## Reshape Biotech Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Digital Incubator Hero Video**
  - Image: https://i.vimeocdn.com/video/2055255905-9b84da7c151c82586b073945ca25f3ef8a4bb6f84b31876352e301956237dbab-d?f=webp
  - Source: https://www.reshapebiotech.com/smart-incubator
- **Reshape blog**
  - Image: https://cdn.prod.website-files.com/649a2726261a3112788724d4/6940137000dadb7331c18540_Article_Can%20we%20have%20it%20all_thumbnail_740x520.jpg
  - Source: https://www.reshapebiotech.com/blog
- **QC-sampletracking-21**
  - Image: https://i.vimeocdn.com/video/2148897685-8c58ec8a875335f9540789db294ef865695653d130747067aabde555eb8f0b01-d?f=webp
  - Source: https://reshapebiotech.com/
- **Reshape blog**
  - Image: https://cdn.prod.website-files.com/649a2726261a3112788724d4/69c26eb3732c3588750f54b6_AI%20Robotics%20Fungi%20Unlocking%20Future.jpg
  - Source: https://www.reshapebiotech.com/blog
- **Reshape Biotech**
  - Image: https://cdn.prod.website-files.com/64608feb3f5779469cdeaa1a/69e8ab540db5fc186b9b20ca_quality-data-photo.webp
  - Source: https://reshapebiotech.com/
- **Reshape blog**
  - Image: https://cdn.prod.website-files.com/649a2726261a3112788724d4/694908094a6fe6c34b46d7e2_Article_Plate%20Designer_740x520.jpg
  - Source: https://www.reshapebiotech.com/blog

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Af Another Sans Variable",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#2A303F",
    "secondary": "#FF9533",
    "accent": "#FF9533",
    "background": "#060C18",
    "textPrimary": "#060C18",
    "link": "#060C18"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Af Another Sans Variable",
      "heading": "Af Another Sans Variable"
    },
    "fontStacks": {
      "heading": [
        "Af Another Sans Variable",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Af Another Sans Variable",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Af Another Sans Variable",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "120px",
      "h2": "52px",
      "body": "17px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "16px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FF9533",
      "textColor": "#12192A",
      "borderRadius": "16px",
      "borderRadiusCorners": {
        "topLeft": "16px",
        "topRight": "16px",
        "bottomRight": "16px",
        "bottomLeft": "16px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#12192A",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/64608feb3f5779469cdeaa1a/6841971284842db3137dc044_Reshape_Logo_Primary_OrangeSnow.png",
    "favicon": "https://cdn.prod.website-files.com/64608feb3f5779469cdeaa1a/6467a574dd96a67508840b71_Favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/64608feb3f5779469cdeaa1a/673f3456142c4113c3392789_laptop_long.avif",
    "logoHref": "/old-home"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 25,
    "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Reshape Biotech'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Book a demo\n  /* Ensure initial background is stable */\n  .home_hero-cta[data-wf--button-get-started",
      "reasoning": "Button #6 'Book a demo' uses the vibrant brand color #FF9533, making it a strong candidate for the primary CTA due to its action-oriented text and prominent color."
    },
    "secondary": {
      "index": 14,
      "text": "Read customer story",
      "reasoning": "Button #2 'Read customer story' has a different background color (#FFFFFF) and serves as a secondary action with informative text."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "biotech professionals and researchers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Reshape Biotech'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```