# Reticular Brand Identity

A complete profile of **Reticular**'s visual system — colors, typography, components, and personality — extracted from https://reticular.ai. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/reticular
- Machine-readable JSON: https://characterquilt.com/branding/reticular.json
- Per-page llms.txt: https://characterquilt.com/branding/reticular/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #6B7280 |
| Accent | #4B5563 |
| Body Font | Manrope |
| Heading Font | Manrope |

## Color Palette

- primary: #6B7280
- secondary: #9CA3AF
- accent: #4B5563
- background: #FFFFFF
- textPrimary: #4B5563
- link: #4B5563

## Typography

- primary: Manrope — https://fonts.google.com/specimen/Manrope
- heading: Manrope — https://fonts.google.com/specimen/Manrope

## Visual Assets

- Logo: https://www.reticular.ai/reticular_logo.svg
- Favicon: https://www.reticular.ai/apple-touch-icon.png

## UI Components

- buttonPrimary: background=#FFFFFF, textColor=#FFFFFF, borderRadius=9999px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

## Reticular Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Reticular**
  - Image: https://www.reticular.ai/assets/baby_holding_hands.jpg
  - Source: https://www.reticular.ai/
- **We've Launched on Y Combinator! | Reticular Blog**
  - Image: https://www.reticular.ai/blog/blog-1.jpg
  - Source: https://www.reticular.ai/blog/y-combinator-launch
- **Reticular - Research Publications**
  - Image: https://www.reticular.ai/assets/myoglobin_f2_static.png
  - Source: https://www.reticular.ai/research
- **AREDS Report Updates Simplified Severity Scale**
  - Image: https://www.reviewofoptometry.com/CMSImagesContent/2024/04/RO%20News/04252024%20RPD.jpg
  - Source: https://www.reviewofoptometry.com/article/areds-report-updates-simplified-severity-scale
- **Browse thousands of Reticula images for design inspiration | Dribbble**
  - Image: https://cdn.dribbble.com/userupload/30431661/file/original-7c7e0408039a609116e4e084d4515cf1.png?resize=400x0
  - Source: https://dribbble.com/search/reticula

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Manrope",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#6B7280",
    "secondary": "#9CA3AF",
    "accent": "#4B5563",
    "background": "#FFFFFF",
    "textPrimary": "#4B5563",
    "link": "#4B5563"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Manrope",
      "heading": "Manrope"
    },
    "fontStacks": {
      "heading": [
        "Manrope"
      ],
      "body": [
        "Manrope"
      ],
      "paragraph": [
        "Manrope"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "60px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#FFFFFF",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.reticular.ai/reticular_logo.svg",
    "favicon": "https://www.reticular.ai/apple-touch-icon.png",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "Reticular Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Reticular'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get started",
      "reasoning": "The button labeled 'Get started' is likely the primary CTA due to its action-oriented text, which is common for primary actions. Despite the lack of a vibrant background color, it is the only button available, making it the default primary CTA."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is only one button detected, so no secondary button exists with a different background color."
    },
    "confidence": 0.8
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.8,
    "colors": 0.9,
    "overall": 0.8500000000000001
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Reticular'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```