{
  "name": "Retool",
  "slug": "retool",
  "domain": "https://retool.com",
  "sources": [
    "forbes_cloud_100",
    "startups_gallery",
    "vendr_saas_trends_report",
    "yc"
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        "paragraph": [
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      "fontSizes": {
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      "buttonSecondary": {
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        "shadow": "none"
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    },
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      "favicon": "https://dqpcjghenxt8u.cloudfront.net/images/sanity/retool-favicon-light-128x128.svg",
      "ogImage": "https://retool-dot-com.s3.us-west-2.amazonaws.com/page-assets/homepage/homepage-meta-image.png",
      "logoHref": "/",
      "logoAlt": "retool-logo"
    },
    "__llm_logo_reasoning": {
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      "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Retool'.",
      "confidence": 0.95,
      "source": "llm"
    },
    "__llm_button_reasoning": {
      "primary": {
        "index": 0,
        "text": "Start for freeStart for free",
        "reasoning": "Button #6 has a vibrant green background (#E9EBDF) and action-oriented text 'Start for free', making it the primary CTA."
      },
      "secondary": {
        "index": 2,
        "text": "Book a demoBook a demo",
        "reasoning": "Button #9 has a different background color (#242424) and offers a secondary action 'Book a demo', suitable as a secondary CTA."
      },
      "confidence": 0.95
    },
    "personality": {
      "tone": "modern",
      "energy": "medium",
      "targetAudience": "business professionals and developers"
    },
    "designSystem": {
      "framework": "tailwind",
      "componentLibrary": ""
    },
    "confidence": {
      "buttons": 0.95,
      "colors": 0.9,
      "overall": 0.925
    },
    "__llm_metadata": {
      "logoSelection": {
        "llmCalled": true,
        "llmSucceeded": true,
        "finalSource": "llm",
        "rawLogoSelection": {
          "selectedLogoIndex": 0,
          "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Retool'.",
          "confidence": 0.95
        }
      },
      "buttonClassification": {
        "llmCalled": true,
        "llmSucceeded": true
      }
    }
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    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/retool/1b7f90d8ce.webp",
      "alt": "Retool Blog | How low-code for manufacturing transforms operations",
      "source_url": "https://retool.com/blog/how-low-code-for-manufacturing-transforms-operations",
      "image_url": "https://cdn.sanity.io/images/bclf52sw/production/309ea750a9d28bff00afdc3e2d66b7d8b465170e-7680x4320.png",
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      "alt": "Retool Blog | Retool Blog | Cache",
      "source_url": "https://retool.com/blog",
      "image_url": "https://retool.com/vc-ap-126ac9/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fbclf52sw%2Fproduction%2F81c2dc465e98626a36ddf06c91a31c8a6f9d5683-1920x1080.png&w=3840&q=75",
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      "alt": "Retool | Doordash",
      "source_url": "https://retool.com/customers/doordash",
      "image_url": "https://cdn.sanity.io/images/bclf52sw/production/7127192132f621a159e04bb0351592533a6e2a53-3840x2560.png",
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      "alt": "Retool Blog | Retool Blog | Cache",
      "source_url": "https://retool.com/blog",
      "image_url": "https://retool.com/vc-ap-126ac9/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fbclf52sw%2Fproduction%2Fcb112119b8d647f04ad8fab1c5f292104b3ece28-1920x1080.png&w=3840&q=75",
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      "alt": "Retool Blog | Spreadsheets vs. custom apps: improving operational efficiency",
      "source_url": "https://retool.com/blog/spreadsheets-vs-custom-apps",
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  "font_resources": [
    {
      "family": "pxGroteskFont",
      "google_fonts_url": "https://fonts.google.com/specimen/pxGroteskFont"
    },
    {
      "family": "pxGroteskFont",
      "google_fonts_url": "https://fonts.google.com/specimen/pxGroteskFont"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=pxGroteskFont&family=pxGroteskFont&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/retool",
  "agent_instructions": "You are designing or implementing in Retool's brand identity.\n\n# Brand profile\n- Company: Retool\n- Source: https://retool.com\n- Color scheme: dark\n\n# Colors\n- primary: #518DD2\n- secondary: #C8BFB5\n- accent: #E9EBDF\n- background: #151515\n- textPrimary: #151515\n- link: #C72844\n\n# Typography\n- primary: pxGroteskFont — https://fonts.google.com/specimen/pxGroteskFont\n- heading: pxGroteskFont — https://fonts.google.com/specimen/pxGroteskFont\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=pxGroteskFont&family=pxGroteskFont&display=swap\">\n\n# UI Components\n- buttonPrimary: background=#E9EBDF, textColor=#151515, borderRadius=9999px, shadow=none\n- buttonSecondary: background=#242424, textColor=#E9EBDF, borderColor=#8B867F, borderRadius=9999px, shadow=none\n\n# Brand voice\n- Tone: modern\n- Energy: medium\n- Audience: business professionals and developers\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/retool.json",
  "page_markdown": "# Retool Brand Identity\n\nA complete profile of **Retool**'s visual system — colors, typography, components, and personality — extracted from https://retool.com. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/retool\n- Machine-readable JSON: https://characterquilt.com/branding/retool.json\n- Per-page llms.txt: https://characterquilt.com/branding/retool/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #518DD2 |\n| Accent | #E9EBDF |\n| Body Font | pxGroteskFont |\n| Heading Font | pxGroteskFont |\n\n## Color Palette\n\n- primary: #518DD2\n- secondary: #C8BFB5\n- accent: #E9EBDF\n- background: #151515\n- textPrimary: #151515\n- link: #C72844\n\n## Typography\n\n- primary: pxGroteskFont — https://fonts.google.com/specimen/pxGroteskFont\n- heading: pxGroteskFont — https://fonts.google.com/specimen/pxGroteskFont\n\n## Visual Assets\n\n- Logo: data:image/svg+xml;utf8,%3Csvg%20id%3D%22retool-logo%22%20class%3D%22ActionNavLogo-module__cTIK-G__logo%22%20fill%3D%22currentColor%22%20viewBox%3D%220%200%2087%2017%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M35.866%2016.001h-3.07l-6.708-6.857h-1.25V16h-2.275V0h7.618c3.207%200%205.117%201.714%205.117%204.572%200%202.857-1.91%204.572-5.117%204.572h-1.137L35.866%2016Zm-2.842-11.43c0-1.622-.91-2.628-2.843-2.628h-5.344v5.258h5.344c1.933%200%202.843-1.006%202.843-2.63ZM41.689%2016.344c-3.639%200-5.913-2.72-5.913-6.286%200-3.566%202.274-6.287%205.799-6.287%202.843%200%204.548%201.6%205.299%203.978.273.891.386%201.874.386%202.88v.229h-9.3c.068%201.92%201.477%203.771%203.729%203.771%201.933%200%202.82-1.12%203.002-1.943h2.342c-.546%201.943-2.365%203.658-5.344%203.658Zm-3.73-7.2h7.118c-.114-2.058-1.205-3.658-3.502-3.658-2.297%200-3.547%201.714-3.616%203.657ZM47.373%205.943V4.115h2.842V1.372h2.183v2.743h3.07v1.828h-3.07v7.2c0%20.801.228%201.075%201.024%201.075h2.046v1.783h-2.501c-2.07%200-2.752-1.028-2.752-2.857v-7.2h-2.842ZM61.745%203.771c3.639%200%206.026%202.72%206.026%206.287%200%203.566-2.387%206.286-6.026%206.286s-6.026-2.72-6.026-6.286c0-3.566%202.387-6.287%206.026-6.287Zm0%201.83c-2.479%200-3.843%202.056-3.843%204.457%200%202.4%201.364%204.457%203.843%204.457s3.843-2.057%203.843-4.457S64.224%205.6%2061.745%205.6ZM74.762%203.771c3.638%200%206.026%202.72%206.026%206.287%200%203.566-2.388%206.286-6.026%206.286-3.639%200-6.027-2.72-6.027-6.286%200-3.566%202.388-6.287%206.027-6.287Zm0%201.83c-2.48%200-3.844%202.056-3.844%204.457%200%202.4%201.365%204.457%203.844%204.457%202.478%200%203.843-2.057%203.843-4.457S77.24%205.6%2074.762%205.6ZM84.234%200v16.001h-2.183V0h2.183ZM10%20.75A.75.75%200%200%200%209.25%200H.75A.75.75%200%200%200%200%20.75v3.5c0%20.414.336.75.75.75h8.5a.75.75%200%200%201%20.75.75v1a.75.75%200%200%201-.75.75h-5.5a.75.75%200%200%200-.75.75v3.5c0%20.414.336.75.75.75h5.5a.75.75%200%200%201%20.75.75v2c0%20.415.336.75.75.75h3.5a.75.75%200%200%200%20.75-.75v-3.5a.75.75%200%200%200-.75-.75h-3.5a.75.75%200%200%201-.75-.75v-1a.75.75%200%200%201%20.75-.75h3.5a.75.75%200%200%200%20.75-.75v-3.5a.75.75%200%200%200-.75-.75h-3.5a.75.75%200%200%201-.75-.75v-2Z%22%20style%3D%22fill%3A%20rgb(233%2C%20235%2C%20223)%20!important%3B%22%2F%3E%3C%2Fsvg%3E\n- Favicon: https://dqpcjghenxt8u.cloudfront.net/images/sanity/retool-favicon-light-128x128.svg\n- Social card (og:image): https://retool-dot-com.s3.us-west-2.amazonaws.com/page-assets/homepage/homepage-meta-image.png\n\n## UI Components\n\n- buttonPrimary: background=#E9EBDF, textColor=#151515, borderRadius=9999px, shadow=none\n- buttonSecondary: background=#242424, textColor=#E9EBDF, borderColor=#8B867F, borderRadius=9999px, shadow=none\n\n## Brand Personality\n\nTone: modern · Energy: medium · Audience: business professionals and developers\n\n## Retool Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Retool Blog | How low-code for manufacturing transforms operations**\n  - Image: https://cdn.sanity.io/images/bclf52sw/production/309ea750a9d28bff00afdc3e2d66b7d8b465170e-7680x4320.png\n  - Source: https://retool.com/blog/how-low-code-for-manufacturing-transforms-operations\n- **Retool Blog | Retool Blog | Cache**\n  - Image: https://retool.com/vc-ap-126ac9/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fbclf52sw%2Fproduction%2F81c2dc465e98626a36ddf06c91a31c8a6f9d5683-1920x1080.png&w=3840&q=75\n  - Source: https://retool.com/blog\n- **Retool | Doordash**\n  - Image: https://cdn.sanity.io/images/bclf52sw/production/7127192132f621a159e04bb0351592533a6e2a53-3840x2560.png\n  - Source: https://retool.com/customers/doordash\n- **Retool Blog | Retool Blog | Cache**\n  - Image: https://retool-anthony-test.s3.us-west-1.amazonaws.com/blog/87935dfe593bcd1b9ddd03c82da9a39d064e96d4-2400x1260.webp\n  - Source: https://retool.com/blog\n- **Retool Blog | Retool Blog | Cache**\n  - Image: https://retool.com/vc-ap-126ac9/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fbclf52sw%2Fproduction%2Fcb112119b8d647f04ad8fab1c5f292104b3ece28-1920x1080.png&w=3840&q=75\n  - Source: https://retool.com/blog\n- **Retool Blog | Spreadsheets vs. custom apps: improving operational efficiency**\n  - Image: https://cdn.sanity.io/images/bclf52sw/production/e4fb136f1471d15c01d86330324d8890810d3afe-7963x4500.png\n  - Source: https://retool.com/blog/spreadsheets-vs-custom-apps\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"dark\",\n  \"fonts\": [\n    {\n      \"family\": \"pxGroteskFont\",\n      \"role\": \"unknown\"\n    },\n    {\n      \"family\": \"saansFont\",\n      \"role\": \"unknown\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#518DD2\",\n    \"secondary\": \"#C8BFB5\",\n    \"accent\": \"#E9EBDF\",\n    \"background\": \"#151515\",\n    \"textPrimary\": \"#151515\",\n    \"link\": \"#C72844\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"pxGroteskFont\",\n      \"heading\": \"pxGroteskFont\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"saansFont\",\n        \"sans-serif\"\n      ],\n      \"body\": [\n        \"ui-sans-serif\",\n        \"system-ui\",\n        \"sans-serif\",\n        \"Apple Color Emoji\",\n        \"Segoe UI Emoji\",\n        \"Segoe UI Symbol\",\n        \"Noto Color Emoji\"\n      ],\n      \"paragraph\": [\n        \"saansFont\",\n        \"sans-serif\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"60px\",\n      \"h2\": \"72px\",\n      \"body\": \"14px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 4,\n    \"borderRadius\": \"8px\"\n  },\n  \"components\": {\n    \"buttonPrimary\": {\n      \"background\": \"#E9EBDF\",\n      \"textColor\": \"#151515\",\n      \"borderRadius\": \"9999px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"9999px\",\n        \"topRight\": \"9999px\",\n        \"bottomRight\": \"9999px\",\n        \"bottomLeft\": \"9999px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonSecondary\": {\n      \"background\": \"#242424\",\n      \"textColor\": \"#E9EBDF\",\n      \"borderColor\": \"#8B867F\",\n      \"borderRadius\": \"9999px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"9999px\",\n        \"topRight\": \"9999px\",\n        \"bottomRight\": \"9999px\",\n        \"bottomLeft\": \"9999px\"\n      },\n      \"shadow\": \"none\"\n    }\n  },\n  \"images\": {\n    \"logo\": \"data:image/svg+xml;utf8,%3Csvg%20id%3D%22retool-logo%22%20class%3D%22ActionNavLogo-module__cTIK-G__logo%22%20fill%3D%22currentColor%22%20viewBox%3D%220%200%2087%2017%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M35.866%2016.001h-3.07l-6.708-6.857h-1.25V16h-2.275V0h7.618c3.207%200%205.117%201.714%205.117%204.572%200%202.857-1.91%204.572-5.117%204.572h-1.137L35.866%2016Zm-2.842-11.43c0-1.622-.91-2.628-2.843-2.628h-5.344v5.258h5.344c1.933%200%202.843-1.006%202.843-2.63ZM41.689%2016.344c-3.639%200-5.913-2.72-5.913-6.286%200-3.566%202.274-6.287%205.799-6.287%202.843%200%204.548%201.6%205.299%203.978.273.891.386%201.874.386%202.88v.229h-9.3c.068%201.92%201.477%203.771%203.729%203.771%201.933%200%202.82-1.12%203.002-1.943h2.342c-.546%201.943-2.365%203.658-5.344%203.658Zm-3.73-7.2h7.118c-.114-2.058-1.205-3.658-3.502-3.658-2.297%200-3.547%201.714-3.616%203.657ZM47.373%205.943V4.115h2.842V1.372h2.183v2.743h3.07v1.828h-3.07v7.2c0%20.801.228%201.075%201.024%201.075h2.046v1.783h-2.501c-2.07%200-2.752-1.028-2.752-2.857v-7.2h-2.842ZM61.745%203.771c3.639%200%206.026%202.72%206.026%206.287%200%203.566-2.387%206.286-6.026%206.286s-6.026-2.72-6.026-6.286c0-3.566%202.387-6.287%206.026-6.287Zm0%201.83c-2.479%200-3.843%202.056-3.843%204.457%200%202.4%201.364%204.457%203.843%204.457s3.843-2.057%203.843-4.457S64.224%205.6%2061.745%205.6ZM74.762%203.771c3.638%200%206.026%202.72%206.026%206.287%200%203.566-2.388%206.286-6.026%206.286-3.639%200-6.027-2.72-6.027-6.286%200-3.566%202.388-6.287%206.027-6.287Zm0%201.83c-2.48%200-3.844%202.056-3.844%204.457%200%202.4%201.365%204.457%203.844%204.457%202.478%200%203.843-2.057%203.843-4.457S77.24%205.6%2074.762%205.6ZM84.234%200v16.001h-2.183V0h2.183ZM10%20.75A.75.75%200%200%200%209.25%200H.75A.75.75%200%200%200%200%20.75v3.5c0%20.414.336.75.75.75h8.5a.75.75%200%200%201%20.75.75v1a.75.75%200%200%201-.75.75h-5.5a.75.75%200%200%200-.75.75v3.5c0%20.414.336.75.75.75h5.5a.75.75%200%200%201%20.75.75v2c0%20.415.336.75.75.75h3.5a.75.75%200%200%200%20.75-.75v-3.5a.75.75%200%200%200-.75-.75h-3.5a.75.75%200%200%201-.75-.75v-1a.75.75%200%200%201%20.75-.75h3.5a.75.75%200%200%200%20.75-.75v-3.5a.75.75%200%200%200-.75-.75h-3.5a.75.75%200%200%201-.75-.75v-2Z%22%20style%3D%22fill%3A%20rgb(233%2C%20235%2C%20223)%20!important%3B%22%2F%3E%3C%2Fsvg%3E\",\n    \"favicon\": \"https://dqpcjghenxt8u.cloudfront.net/images/sanity/retool-favicon-light-128x128.svg\",\n    \"ogImage\": \"https://retool-dot-com.s3.us-west-2.amazonaws.com/page-assets/homepage/homepage-meta-image.png\",\n    \"logoHref\": \"/\",\n    \"logoAlt\": \"retool-logo\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 0,\n    \"reasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Retool'.\",\n    \"confidence\": 0.95,\n    \"source\": \"llm\"\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 0,\n      \"text\": \"Start for freeStart for free\",\n      \"reasoning\": \"Button #6 has a vibrant green background (#E9EBDF) and action-oriented text 'Start for free', making it the primary CTA.\"\n    },\n    \"secondary\": {\n      \"index\": 2,\n      \"text\": \"Book a demoBook a demo\",\n      \"reasoning\": \"Button #9 has a different background color (#242424) and offers a secondary action 'Book a demo', suitable as a secondary CTA.\"\n    },\n    \"confidence\": 0.95\n  },\n  \"personality\": {\n    \"tone\": \"modern\",\n    \"energy\": \"medium\",\n    \"targetAudience\": \"business professionals and developers\"\n  },\n  \"designSystem\": {\n    \"framework\": \"tailwind\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.95,\n    \"colors\": 0.9,\n    \"overall\": 0.925\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 0,\n        \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Retool'.\",\n        \"confidence\": 0.95\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}