# RetroFix Brand Identity A complete profile of **RetroFix**'s visual system — colors, typography, components, and personality — extracted from https://www.retrofix.ai/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/retrofix - Machine-readable JSON: https://characterquilt.com/branding/retrofix.json - Per-page llms.txt: https://characterquilt.com/branding/retrofix/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #42664A | | Accent | #42664A | | Body Font | Inter | | Heading Font | Space Grotesk | ## Color Palette - primary: #42664A - secondary: #9BBEF8 - accent: #42664A - background: #FBFAF9 - textPrimary: #0A0A0A - link: #9CA3AF ## Typography - primary: Inter — https://fonts.google.com/specimen/Inter - heading: Space Grotesk — https://fonts.google.com/specimen/Space+Grotesk ## Visual Assets - Favicon: https://www.retrofix.ai/favicon.ico?favicon.e2991872.ico - Social card (og:image): https://www.retrofix.ai/og-image.png ## UI Components - buttonPrimary: background=#42664A, textColor=#FAFAFA, borderColor=#E9EBE8, borderRadius=8.4px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px - buttonSecondary: background=#FBFAF9, textColor=#0A0A0A, borderColor=#E3E0DE, borderRadius=8.4px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px ## Brand Personality Tone: modern · Energy: medium · Audience: business professionals seeking automation solutions ## RetroFix Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **RetroFix Trucker | RetroFix AI Store** - Image: https://imgproxy.fourthwall.com/GZvq0xMaQOzpS5z-A5zM_c-rZ4wQPhrKPffViByNGqk/w:1920/sm:1/enc/9Q0qAs9ZXbjpG5fO/D4yNy00wozBUiq3r/MA40mYKL0mGn01GB/DxT2KhSatsg8MX3R/vESMQ8JdGTQ6cOq3/tqYiEItQzMgAUCq6/jT6tVtvEUxQAKxsg/eACP9nMFz38tyzVm/-AtFXLrDaHi6S26Z/GYxaPQNfAK7fQWaj/das3iFA1kqIjYjnk/Jf3Rxi7WNZrlm3y0/hUdsL0868EoK-LVG/E0wEHnI5fL1rXfe-/ENNzrSC2-7I - Source: https://store.retrofix.ai/products/retrofix-trucker - **RetroFix Trucker | RetroFix AI Store** - Image: https://imgproxy.fourthwall.com/Dx0Pr5ck8ak7tyJmqTcFwYLdIusHiR424asb8fV00Ig/w:1920/sm:1/enc/DTQBi5z6nx7RD3fd/Y-iuGVn1W2EDjtaa/AodtY0YCFpE28PXV/k_Ar1ntgmiJTFcVk/OGiPZ5N6En--pBqr/MCiCCpREbjNtgrEx/diWF0GCiY8eDg5dD/M_gBYrSIr-XzpOMA/qgNI-urIPir1zG76/JGKxuUpoclCENR3u/cadj5nL7i_wmASRZ/U-ubJ4nsp6qk66qt/wISQSQnBLTXyi70X/vXkh4pifdDlri-0g/ej6TsramK6w - Source: https://store.retrofix.ai/products/retrofix-trucker - **Blog | RetroFix - Automation Insights & Tips | RetroFix** - Image: https://www.retrofix.ai/retro-reducto.png - Source: https://www.retrofix.ai/blog - **RetroFix Trucker | RetroFix AI Store** - Image: https://imgproxy.fourthwall.com/PjS_HI4p7a-5F0IfR4Ad3tr-Bww63AjisvHo5-VY7eE/w:1920/sm:1/enc/4GLRCHQkv_GccmXC/_PjyWJxDOmIzJCNY/T3ofreHUVyiqFTaU/gz0vBMLmE8Wu9sL8/wGWbseDiZJ_UHcRA/bkiZbwHoGW3SSr7S/PG5TUz3Bx2hgW7OF/jnMZ3JsD_eeBKQ4e/kuFxAzbFYvWqtoWx/3EaWhpZR5_-CRXvn/hJpk0jQaUtfHKOsq/HGCh8Zp_I-oHyYH6/iFD874nClWLh4y0I/mZRdWntKrHNnH3dB/mTszb5OhgTI - Source: https://store.retrofix.ai/products/retrofix-trucker - **RetroFix Trucker | RetroFix AI Store** - Image: https://imgproxy.fourthwall.com/hETmTDUkKAhc9SaOgj2hiYTGVII7XG9UoyBrSYeFA0U/w:1920/sm:1/enc/NZmmCA3qrVYVMcq8/6OiZu3FIaJkrgJaM/ZjnRpKK6-3aGyyAm/i-I6mis8UuI13kIe/paVu-kzBXksnEMld/Rotm_H_WBDIWrHTd/PWlyqbndwU3jyKqm/AhUqs71GSX5rp1wx/pbkgJ0NLQqmJF5ZL/UavBLQ2Agwynj6Sl/lDWqURYJnN7v1J2F/QTXOHh1HJt4q-bHZ/Yb-3jFE1v2W7CoqW/JWGgd5W3vkcIBtB6/GNsDwQefLYI - Source: https://store.retrofix.ai/products/retrofix-trucker - **AI Workflow Automation Platform - No-Code Browser Automation | RetroFix** - Image: https://www.retrofix.ai/logo.png - Source: https://www.retrofix.ai/ ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Inter", "role": "body" }, { "family": "Space Grotesk", "role": "heading" } ], "colors": { "primary": "#42664A", "secondary": "#9BBEF8", "accent": "#42664A", "background": "#FBFAF9", "textPrimary": "#0A0A0A", "link": "#9CA3AF" }, "typography": { "fontFamilies": { "primary": "Inter", "heading": "Space Grotesk" }, "fontStacks": { "heading": [ "Space Grotesk", "system-ui", "sans-serif" ], "body": [ "Inter", "system-ui", "sans-serif" ], "paragraph": [ "Inter", "system-ui", "sans-serif" ] }, "fontSizes": { "h1": "72px", "h2": "48px", "body": "20px" } }, "spacing": { "baseUnit": 4, "borderRadius": "4px" }, "components": { "buttonPrimary": { "background": "#42664A", "textColor": "#FAFAFA", "borderColor": "#E9EBE8", "borderRadius": "8.4px", "borderRadiusCorners": { "topLeft": "8.4px", "topRight": "8.4px", "bottomRight": "8.4px", "bottomLeft": "8.4px" }, "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px" }, "buttonSecondary": { "background": "#FBFAF9", "textColor": "#0A0A0A", "borderColor": "#E3E0DE", "borderRadius": "8.4px", "borderRadiusCorners": { "topLeft": "8.4px", "topRight": "8.4px", "bottomRight": "8.4px", "bottomLeft": "8.4px" }, "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px" } }, "images": { "favicon": "https://www.retrofix.ai/favicon.ico?favicon.e2991872.ico", "ogImage": "https://www.retrofix.ai/og-image.png" }, "__llm_logo_reasoning": { "selectedIndex": -1, "reasoning": "No suitable brand logo was found among the candidates. The heuristic suggested a logo unrelated to the brand 'RetroFix'.", "confidence": 0.2, "rejected": true, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 2, "text": "Request Access", "reasoning": "Button #2 'Request Access' uses the vibrant brand color #42664A, which aligns with the primary brand color and is action-oriented, making it the primary CTA." }, "secondary": { "index": 0, "text": "Book a Demo", "reasoning": "Button #0 'Book a Demo' has a different background color (#FBFAF9) and serves as a secondary action, complementing the primary CTA." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "business professionals seeking automation solutions" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": -1, "selectedLogoReasoning": "No suitable brand logo was found among the candidates. The heuristic suggested a logo unrelated to the brand 'RetroFix'.", "confidence": 0.2 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```