# Revenir Brand Identity

A complete profile of **Revenir**'s visual system — colors, typography, components, and personality — extracted from https://www.revenir.ai/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/revenir
- Machine-readable JSON: https://characterquilt.com/branding/revenir.json
- Per-page llms.txt: https://characterquilt.com/branding/revenir/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #1B2347 |
| Accent | #131933 |
| Body Font | DMSans |
| Heading Font | DMSans |

## Color Palette

- primary: #1B2347
- secondary: #FF0000
- accent: #131933
- background: #131933
- textPrimary: #131933
- link: #131933

## Typography

- primary: DMSans — https://fonts.google.com/specimen/DMSans
- heading: DMSans — https://fonts.google.com/specimen/DMSans

## Visual Assets

- Logo: https://cdn.shortpixel.ai/spai/ret_img/www.revenir.ai/wp-content/themes/revenir-theme/assets/images/logo.svg
- Favicon: https://cdn.shortpixel.ai/spai/ret_img/www.revenir.ai/wp-content/themes/revenir-theme/assets/images//favicons/favicon.svg
- Social card (og:image): https://www.revenir.ai/wp-content/uploads/2024/11/Socials-Image.jpg

## UI Components

- input: background=transparent, textColor=#F7F6F6, borderColor=null, borderRadius=0px, shadow=none
- buttonPrimary: background=transparent, textColor=#131933, borderColor=#131933, borderRadius=999px, shadow=none
- buttonSecondary: background=#32373C, textColor=#FFFFFF, borderRadius=999px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: financial institutions and banks

## Revenir Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Careers – Revenir**
  - Image: https://cdn.shortpixel.ai/spai/q_glossy+w_1056+h_594+to_auto+ret_img/www.revenir.ai/wp-content/uploads/2024/11/DSC04393.jpg
  - Source: https://www.revenir.ai/careers/
- **Sustainability – Revenir**
  - Image: https://www.revenir.ai/wp-content/uploads/2024/10/image-asset.jpeg
  - Source: https://www.revenir.ai/sustainability/
- **Revenir – Automating tax recovery through partnerships with banks**
  - Image: https://cdn.shortpixel.ai/spai/q_glossy+w_873+h_582+to_auto+ret_img/www.revenir.ai/wp-content/uploads/2024/09/AdobeStock_286054327-cropped-2-2048x1421.jpg
  - Source: https://www.revenir.ai/
- **About us – Revenir**
  - Image: https://cdn.shortpixel.ai/spai/q_glossy+w_1056+h_704+to_auto+ret_img/www.revenir.ai/wp-content/uploads/2024/11/DSC04775-copy-2048x1366.jpeg
  - Source: https://www.revenir.ai/about-us/
- **Revenir – Automating tax recovery through partnerships with banks**
  - Image: https://cdn.shortpixel.ai/spai/q_glossy+w_873+h_583+to_auto+ret_img/www.revenir.ai/wp-content/uploads/2024/09/AdobeStock_328695684-cropped.jpg
  - Source: https://www.revenir.ai/
- **Revenir – Automating tax recovery through partnerships with banks**
  - Image: https://cdn.shortpixel.ai/spai/q_glossy+w_1056+h_1297+to_auto+ret_img/www.revenir.ai/wp-content/uploads/2024/09/AdobeStock_634871681-cropped-2.jpg
  - Source: https://www.revenir.ai/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "DMSans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#1B2347",
    "secondary": "#FF0000",
    "accent": "#131933",
    "background": "#131933",
    "textPrimary": "#131933",
    "link": "#131933"
  },
  "typography": {
    "fontFamilies": {
      "primary": "DMSans",
      "heading": "DMSans"
    },
    "fontStacks": {
      "heading": [
        "DMSans",
        "system-ui",
        "sans-serif"
      ],
      "body": [
        "DMSans",
        "system-ui",
        "sans-serif"
      ],
      "paragraph": [
        "DMSans",
        "system-ui",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "40px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#F7F6F6",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "transparent",
      "textColor": "#131933",
      "borderColor": "#131933",
      "borderRadius": "999px",
      "borderRadiusCorners": {
        "topLeft": "999px",
        "topRight": "999px",
        "bottomRight": "999px",
        "bottomLeft": "999px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#32373C",
      "textColor": "#FFFFFF",
      "borderRadius": "999px",
      "borderRadiusCorners": {
        "topLeft": "999px",
        "topRight": "999px",
        "bottomRight": "999px",
        "bottomLeft": "999px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.shortpixel.ai/spai/ret_img/www.revenir.ai/wp-content/themes/revenir-theme/assets/images/logo.svg",
    "favicon": "https://cdn.shortpixel.ai/spai/ret_img/www.revenir.ai/wp-content/themes/revenir-theme/assets/images//favicons/favicon.svg",
    "ogImage": "https://www.revenir.ai/wp-content/uploads/2024/11/Socials-Image.jpg",
    "logoHref": "https://www.revenir.ai/",
    "logoAlt": "Revenir"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Revenir'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Sign Up",
      "reasoning": "Button #0 ('Sign Up') is likely the primary CTA due to its action-oriented text and prominent placement, despite its transparent background. It stands out as a key action on the site."
    },
    "secondary": {
      "index": 2,
      "text": "Find out more",
      "reasoning": "Button #2 ('Find out more') has a different background color (#32373C) and serves as a secondary action, providing additional information."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "financial institutions and banks"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Revenir'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```