# ReverCare Brand Identity

A complete profile of **ReverCare**'s visual system — colors, typography, components, and personality — extracted from https://www.revercare.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/revercare
- Machine-readable JSON: https://characterquilt.com/branding/revercare.json
- Per-page llms.txt: https://characterquilt.com/branding/revercare/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #BFF4ED |
| Accent | #9A031E |
| Body Font | Open Sans |
| Heading Font | Merriweather |

## Color Palette

- primary: #BFF4ED
- secondary: #21759B
- accent: #9A031E
- background: #FFFFFF
- textPrimary: #9A031E
- link: #9A031E

## Typography

- primary: Open Sans — https://fonts.google.com/specimen/Open+Sans
- heading: Merriweather — https://fonts.google.com/specimen/Merriweather

## Visual Assets

- Logo: https://revercare.com/wp-content/uploads/2023/05/5ea1d3425b00b851de661ac6_ReverCareLogoTransparent-e1685479451325.png
- Favicon: https://revercare.com/wp-content/uploads/2023/05/5ea3539b0e349857e62d9dfd_RC256-150x150.png

## Brand Personality

Tone: professional · Energy: medium · Audience: older adults and caregivers

## ReverCare Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Pain-Free Living: How Chiropractic Care Can Enhance Senior Comfort**
  - Image: https://revercare.com/wp-content/uploads/2023/11/Older-man-and-woman-holding-a-coffee-cup.webp
  - Source: https://revercare.com/post/how-chiropractic-care-can-enhance-senior-comfort/
- **Senior Discounts: The Ultimate List for 2023**
  - Image: https://revercare.com/wp-content/uploads/2023/06/image15-1024x1024.png
  - Source: https://revercare.com/products-services/senior-discounts/
- **Senior Discounts: The Ultimate List for 2023**
  - Image: https://revercare.com/wp-content/uploads/2023/06/image48-1024x1024.png
  - Source: https://revercare.com/products-services/senior-discounts/
- **The Ultimate Guide to Cleaning Hearing Aids**
  - Image: https://i.ytimg.com/vi/b2_UPytnSzM/maxresdefault.jpg
  - Source: https://revercare.com/post/clean-hearing-aids/
- **How to Put in Hearing Aids: Your Ultimate Guide**
  - Image: https://i.ytimg.com/vi/CymbnS0thgw/maxresdefault.jpg
  - Source: https://revercare.com/post/how-to-put-in-hearing-aids/
- **The Ultimate Guide to Cleaning Hearing Aids**
  - Image: https://i.ytimg.com/vi/fmFqqt4OPn0/maxresdefault.jpg
  - Source: https://revercare.com/post/clean-hearing-aids/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Open Sans",
      "role": "body"
    },
    {
      "family": "Merriweather",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#BFF4ED",
    "secondary": "#21759B",
    "accent": "#9A031E",
    "background": "#FFFFFF",
    "textPrimary": "#9A031E",
    "link": "#9A031E"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Open Sans",
      "heading": "Merriweather"
    },
    "fontStacks": {
      "heading": [
        "Open Sans",
        "sans-serif"
      ],
      "body": [
        "Open Sans",
        "sans-serif"
      ],
      "paragraph": [
        "Open Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "20px",
      "h2": "35px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {},
  "images": {
    "logo": "https://revercare.com/wp-content/uploads/2023/05/5ea1d3425b00b851de661ac6_ReverCareLogoTransparent-e1685479451325.png",
    "favicon": "https://revercare.com/wp-content/uploads/2023/05/5ea3539b0e349857e62d9dfd_RC256-150x150.png",
    "ogImage": null,
    "logoHref": "https://revercare.com/",
    "logoAlt": "ReverCare"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'ReverCare'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "older adults and caregivers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'ReverCare'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}
```