# Rid Brand Identity

A complete profile of **Rid**'s visual system — colors, typography, components, and personality — extracted from https://rid.me. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/rid
- Machine-readable JSON: https://characterquilt.com/branding/rid.json
- Per-page llms.txt: https://characterquilt.com/branding/rid/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #6B7280 |
| Accent | #9CA3AF |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #6B7280
- secondary: #DFECFE
- accent: #9CA3AF
- background: #FFFFFF
- textPrimary: #000000
- link: #9CA3AF

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: https://rid.me/rid.svg
- Favicon: https://rid.me/favicon.ico
- Social card (og:image): https://rid.me/rid_preview.png

## UI Components

- buttonPrimary: background=#FFFFFF, textColor=#000000, borderRadius=10px, shadow=none
- buttonSecondary: background=transparent, textColor=#000000, borderColor=#FAFAFA, borderRadius=10px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px

## Brand Personality

Tone: modern · Energy: medium · Audience: entrepreneurs and small business owners

## Rid Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Rid - Sell anything with a text**
  - Image: https://rid.me/sneakers.png
  - Source: https://rid.me/
- **Rid - Sell anything with a text**
  - Image: https://rid.me/rid_preview.png
  - Source: https://rid.me/
- **Rid - Sell anything with a text**
  - Image: https://rid.me/imsg.png
  - Source: https://rid.me/
- **1988 Rid Ad-The Fast, Effective Solution to Keep Your Family Lice-Free &  Healthy**
  - Image: https://i.ebayimg.com/images/g/y5sAAOSwp5xj6~vi/s-l1200.jpg
  - Source: https://www.ebay.com/itm/385635876105
- **RID Patrol: report dumped garbage | Metro**
  - Image: https://www.oregonmetro.gov/sites/default/files/styles/scale_675w/public/2025-09/rid-patrol-report-dumping-graphic-20230406.png.webp?itok=7jveGQXv
  - Source: https://www.oregonmetro.gov/waste-disposal-and-prevention/report-dumped-garbage
- **How to create a landing page in 13 easy steps**
  - Image: https://static.wixstatic.com/media/4b9d2b_a8a8a92053134298a99e6c946df18385~mv2.png/v1/fill/w_980,h_1030,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/4b9d2b_a8a8a92053134298a99e6c946df18385~mv2.png
  - Source: https://www.wix.com/blog/create-a-powerful-free-landing-page-in-under-an-hour

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#6B7280",
    "secondary": "#DFECFE",
    "accent": "#9CA3AF",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#9CA3AF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "36px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#000000",
      "borderColor": "#FAFAFA",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px"
    }
  },
  "images": {
    "logo": "https://rid.me/rid.svg",
    "favicon": "https://rid.me/favicon.ico",
    "ogImage": "https://rid.me/rid_preview.png",
    "logoAlt": "Rid"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and the alt text matches the brand name 'Rid'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Get Rid of something",
      "reasoning": "Button #1 ('Get Rid of something') is likely the primary CTA due to its action-oriented text, suggesting the main purpose of the site, and its distinct position among the buttons."
    },
    "secondary": {
      "index": 0,
      "text": "Contact Founders",
      "reasoning": "Button #0 ('Contact Founders') is selected as secondary due to its transparent background, making it less prominent than the primary CTA."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "entrepreneurs and small business owners"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and the alt text matches the brand name 'Rid'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```