# Rigetti Computing Brand Identity

A complete profile of **Rigetti Computing**'s visual system — colors, typography, components, and personality — extracted from http://rigetti.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/rigetti-computing
- Machine-readable JSON: https://characterquilt.com/branding/rigetti-computing.json
- Per-page llms.txt: https://characterquilt.com/branding/rigetti-computing/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #00B5AD |
| Accent | #00B5AD |
| Body Font | Helvetica |
| Heading Font | objektiv-mk3 |

## Color Palette

- primary: #00B5AD
- secondary: #EF476F
- accent: #00B5AD
- background: #FFFFFF
- textPrimary: #0D0D36
- link: #0D0D36

## Typography

- primary: Helvetica — https://fonts.google.com/specimen/Helvetica
- heading: objektiv-mk3 — https://fonts.google.com/specimen/objektiv-mk3

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20class%3D%22main-logo%20w-full%20text-teal%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20128%2044.52%22%20data-fc-idx%3D%220%22%3E%3Ctitle%3ERigetti%3C%2Ftitle%3E%0A%3Cg%20id%3D%22Layer_2%22%20data-name%3D%22Layer%202%22%3E%0A%3Cg%20id%3D%22Layer_1-2%22%20data-name%3D%22Layer%201%22%3E%0A%3Cpath%20fill%3D%22currentColor%22%20d%3D%22M19.86%2C10.58v4.71a2.92%2C2.92%2C0%2C0%2C1-3%2C2.88H10.84a2.92%2C2.92%2C0%2C0%2C0-2.95%2C2.88V31.8A3.27%2C3.27%2C0%2C0%2C1%2C4.58%2C35H0v-14a2.92%2C2.92%2C0%2C0%2C1%2C3-2.88h2a2.92%2C2.92%2C0%2C0%2C0%2C2.95-2.88V13.46a2.92%2C2.92%2C0%2C0%2C1%2C3-2.88ZM23.49%2C35h4.58a3.27%2C3.27%2C0%2C0%2C0%2C3.31-3.24V10.58H23.49Zm0-35V7.61h4.58a3.27%2C3.27%2C0%2C0%2C0%2C3.31-3.23V0Zm96.62%2C35h4.58A3.27%2C3.27%2C0%2C0%2C0%2C128%2C31.8V10.58h-7.89Zm0-35V7.61h4.58A3.27%2C3.27%2C0%2C0%2C0%2C128%2C4.38V0ZM57.71%2C10.58V38.79a5.81%2C5.81%2C0%2C0%2C1-5.88%2C5.73h-16V41.83a1.7%2C1.7%2C0%2C0%2C1%2C1.73-1.68H47a2.84%2C2.84%2C0%2C0%2C0%2C2.88-2.72V35H40.84A5.8%2C5.8%2C0%2C0%2C1%2C35%2C29.31v-13a5.81%2C5.81%2C0%2C0%2C1%2C5.87-5.73Zm-7.8%2C20.08V15.25H45.65A2.76%2C2.76%2C0%2C0%2C0%2C42.86%2C18v10a2.76%2C2.76%2C0%2C0%2C0%2C2.79%2C2.72ZM99.29%2C15.25v-3a1.7%2C1.7%2C0%2C0%2C0-1.73-1.68H93.85V3.88H89.1a3.06%2C3.06%2C0%2C0%2C0-3.1%2C3V29.55A5.56%2C5.56%2C0%2C0%2C0%2C91.62%2C35h7.67v-2.7a1.7%2C1.7%2C0%2C0%2C0-1.73-1.68h-.92a2.76%2C2.76%2C0%2C0%2C1-2.79-2.72V15.25Zm17.13%2C0v-3a1.7%2C1.7%2C0%2C0%2C0-1.73-1.68H111V3.88h-4.75a3.07%2C3.07%2C0%2C0%2C0-3.11%2C3V29.55A5.56%2C5.56%2C0%2C0%2C0%2C108.76%2C35h7.66v-2.7a1.7%2C1.7%2C0%2C0%2C0-1.73-1.68h-.91A2.75%2C2.75%2C0%2C0%2C1%2C111%2C27.94V15.25ZM68.93%2C25.64v2.3a2.76%2C2.76%2C0%2C0%2C0%2C2.79%2C2.72h7.33a1.7%2C1.7%2C0%2C0%2C1%2C1.73%2C1.68V35H67.25a5.8%2C5.8%2C0%2C0%2C1-5.88-5.73v-13a5.81%2C5.81%2C0%2C0%2C1%2C5.88-5.73h9.36a5.66%2C5.66%2C0%2C0%2C1%2C5.73%2C5.59v9.48H68.93Zm2.78-10.39A2.76%2C2.76%2C0%2C0%2C0%2C68.92%2C18v4.45h7V15.25Z%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3C%2Fg%3E%0A%3C%2Fg%3E%0A%3C%2Fsvg%3E
- Favicon: https://www.rigetti.com/apple-touch-icon.png
- Social card (og:image): https://www.rigetti.com/uploads/_1200x630_crop_center-center_82_none/Rigetti-Think-quantum.png?mtime=1710943916

## UI Components

- input: background=#FFFFFF, textColor=#000000, borderColor=#979797, borderRadius=0px, shadow=none
- buttonPrimary: background=#00B5AD, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=0px, shadow=none
- buttonSecondary: background=#0D0D36, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=0px, shadow=none

## Brand Personality

Tone: modern · Energy: high · Audience: tech-savvy professionals

## Rigetti Computing Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Rigetti QCS**
  - Image: https://qcs.rigetti.com/static/img/qpu_quarter_back.jpg
  - Source: https://qcs.rigetti.com/forgot-password
- **Gain deeper control of Rigetti quantum processors with Quil-T | Rigetti  Computing**
  - Image: https://www.rigetti.com/assets/i/uploads/48490/Quil-T-tech-blog-Twitter-FB_6abb7003134eb24270f640b9e5a058cb.png
  - Source: https://www.rigetti.com/news/gain-deeper-control-of-rigetti-quantum-processors-with-quil-t
- **Rigetti Computing news | Rigetti Computing**
  - Image: https://www.rigetti.com/uploads/_1200x630_crop_center-center_82_none/Rigetti-finance.png?mtime=1710943923
  - Source: https://www.rigetti.com/rigetti-computing-news
- **Rigetti Computing news | Rigetti Computing**
  - Image: https://www.rigetti.com/assets/i/uploads/2416232/lo-res-rigetti-fremont-10-24-25-drew-bird-203_5462c9debf066956bb5d7fe49214880f.JPG
  - Source: https://www.rigetti.com/rigetti-computing-news/p9
- **Rigetti Computing news | Rigetti Computing**
  - Image: https://www.rigetti.com/uploads/Rigetti_Logo_Teal_FB-OG.png
  - Source: https://www.rigetti.com/rigetti-computing-news
- **About Rigetti Computing | Rigetti Computing**
  - Image: https://www.rigetti.com/assets/i/uploads/1817493/2022.10.mc.shoulder220928_falfurrias_009-Edit-2-720x720px_81934d5aa68fc6e30edb09e3252115b1.jpg
  - Source: https://www.rigetti.com/about-rigetti-computing

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Helvetica",
      "role": "body"
    },
    {
      "family": "objektiv-mk3",
      "role": "heading"
    },
    {
      "family": "GTAmericaMono",
      "role": "monospace"
    },
    {
      "family": "IBM Plex Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#00B5AD",
    "secondary": "#EF476F",
    "accent": "#00B5AD",
    "background": "#FFFFFF",
    "textPrimary": "#0D0D36",
    "link": "#0D0D36"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Helvetica",
      "heading": "objektiv-mk3"
    },
    "fontStacks": {
      "heading": [
        "objektiv-mk3",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "objektiv-mk3",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "objektiv-mk3",
        "Helvetica",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "172.8px",
      "h2": "36px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "2px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": "#979797",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#00B5AD",
      "textColor": "#FFFFFF",
      "borderColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#0D0D36",
      "textColor": "#FFFFFF",
      "borderColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20class%3D%22main-logo%20w-full%20text-teal%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20128%2044.52%22%20data-fc-idx%3D%220%22%3E%3Ctitle%3ERigetti%3C%2Ftitle%3E%0A%3Cg%20id%3D%22Layer_2%22%20data-name%3D%22Layer%202%22%3E%0A%3Cg%20id%3D%22Layer_1-2%22%20data-name%3D%22Layer%201%22%3E%0A%3Cpath%20fill%3D%22currentColor%22%20d%3D%22M19.86%2C10.58v4.71a2.92%2C2.92%2C0%2C0%2C1-3%2C2.88H10.84a2.92%2C2.92%2C0%2C0%2C0-2.95%2C2.88V31.8A3.27%2C3.27%2C0%2C0%2C1%2C4.58%2C35H0v-14a2.92%2C2.92%2C0%2C0%2C1%2C3-2.88h2a2.92%2C2.92%2C0%2C0%2C0%2C2.95-2.88V13.46a2.92%2C2.92%2C0%2C0%2C1%2C3-2.88ZM23.49%2C35h4.58a3.27%2C3.27%2C0%2C0%2C0%2C3.31-3.24V10.58H23.49Zm0-35V7.61h4.58a3.27%2C3.27%2C0%2C0%2C0%2C3.31-3.23V0Zm96.62%2C35h4.58A3.27%2C3.27%2C0%2C0%2C0%2C128%2C31.8V10.58h-7.89Zm0-35V7.61h4.58A3.27%2C3.27%2C0%2C0%2C0%2C128%2C4.38V0ZM57.71%2C10.58V38.79a5.81%2C5.81%2C0%2C0%2C1-5.88%2C5.73h-16V41.83a1.7%2C1.7%2C0%2C0%2C1%2C1.73-1.68H47a2.84%2C2.84%2C0%2C0%2C0%2C2.88-2.72V35H40.84A5.8%2C5.8%2C0%2C0%2C1%2C35%2C29.31v-13a5.81%2C5.81%2C0%2C0%2C1%2C5.87-5.73Zm-7.8%2C20.08V15.25H45.65A2.76%2C2.76%2C0%2C0%2C0%2C42.86%2C18v10a2.76%2C2.76%2C0%2C0%2C0%2C2.79%2C2.72ZM99.29%2C15.25v-3a1.7%2C1.7%2C0%2C0%2C0-1.73-1.68H93.85V3.88H89.1a3.06%2C3.06%2C0%2C0%2C0-3.1%2C3V29.55A5.56%2C5.56%2C0%2C0%2C0%2C91.62%2C35h7.67v-2.7a1.7%2C1.7%2C0%2C0%2C0-1.73-1.68h-.92a2.76%2C2.76%2C0%2C0%2C1-2.79-2.72V15.25Zm17.13%2C0v-3a1.7%2C1.7%2C0%2C0%2C0-1.73-1.68H111V3.88h-4.75a3.07%2C3.07%2C0%2C0%2C0-3.11%2C3V29.55A5.56%2C5.56%2C0%2C0%2C0%2C108.76%2C35h7.66v-2.7a1.7%2C1.7%2C0%2C0%2C0-1.73-1.68h-.91A2.75%2C2.75%2C0%2C0%2C1%2C111%2C27.94V15.25ZM68.93%2C25.64v2.3a2.76%2C2.76%2C0%2C0%2C0%2C2.79%2C2.72h7.33a1.7%2C1.7%2C0%2C0%2C1%2C1.73%2C1.68V35H67.25a5.8%2C5.8%2C0%2C0%2C1-5.88-5.73v-13a5.81%2C5.81%2C0%2C0%2C1%2C5.88-5.73h9.36a5.66%2C5.66%2C0%2C0%2C1%2C5.73%2C5.59v9.48H68.93Zm2.78-10.39A2.76%2C2.76%2C0%2C0%2C0%2C68.92%2C18v4.45h7V15.25Z%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%0A%3C%2Fg%3E%0A%3C%2Fg%3E%0A%3C%2Fsvg%3E",
    "favicon": "https://www.rigetti.com/apple-touch-icon.png",
    "ogImage": "https://www.rigetti.com/uploads/_1200x630_crop_center-center_82_none/Rigetti-Think-quantum.png?mtime=1710943916",
    "logoHref": "/",
    "logoAlt": "Rigetti"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Rigetti'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "See What's Possible",
      "reasoning": "Button #0 with the text 'See What's Possible' uses the vibrant brand color #00B5AD, making it a strong candidate for the primary CTA due to its action-oriented text and prominent color."
    },
    "secondary": {
      "index": 1,
      "text": "View More",
      "reasoning": "Button #1 with the text 'View More' uses a different vibrant color #0D0D36, making it suitable as a secondary CTA. It complements the primary button without using the same color."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Rigetti'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```