# Rivet Brand Identity

A complete profile of **Rivet**'s visual system — colors, typography, components, and personality — extracted from https://rivet.design/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/rivet
- Machine-readable JSON: https://characterquilt.com/branding/rivet.json
- Per-page llms.txt: https://characterquilt.com/branding/rivet/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #FFD6CC |
| Accent | #FF3300 |
| Body Font | Satoshi |
| Heading Font | Satoshi |

## Color Palette

- primary: #FFD6CC
- secondary: #9CA3AF
- accent: #FF3300
- background: #FFFFFF
- textPrimary: #FF3300
- link: #FF3300

## Typography

- primary: Satoshi — https://fonts.google.com/specimen/Satoshi
- heading: Satoshi — https://fonts.google.com/specimen/Satoshi

## Visual Assets

- Favicon: https://rivet.design/rivet-favicon.ico
- Social card (og:image): https://tryrivet.design/images/rivet-social.png

## UI Components

- buttonPrimary: background=#FF3300, textColor=#FFFFFF, borderRadius=8px, shadow=none
- buttonSecondary: background=#000000, textColor=#FFFFFF, borderRadius=8px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: designers and developers

## Rivet Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Rivet - The visual editor built for design**
  - Image: https://rivet.design/images/rivet-demo@2x.png
  - Source: https://rivet.design/
- **Rivet - The visual editor built for design**
  - Image: https://tryrivet.design/images/rivet-social.png
  - Source: https://rivet.design/download
- **Welcome to Rivet - Rivet**
  - Image: https://rivet-7ef2cd7c.mintlify.app/mintlify-assets/_next/image?url=%2F_mintlify%2Fapi%2Fog%3Fdivision%3DGetting%2Bstarted%26title%3DWelcome%2Bto%2BRivet%26description%3DGet%2Bstarted%2Bmaking%2Byour%2Bfirst%2Bdesign%2Bchanges%2Bwith%2BRivet.%26logoLight%3Dhttps%253A%252F%252Fmintcdn.com%252Frivet-7ef2cd7c%252FgjwqhWpaTp88o5v8%252Flogo%252Flight.png%253Ffit%253Dmax%2526auto%253Dformat%2526n%253DgjwqhWpaTp88o5v8%2526q%253D85%2526s%253D04a05aaffd112585a79e0a59beeb574b%26logoDark%3Dhttps%253A%252F%252Fmintcdn.com%252Frivet-7ef2cd7c%252FgjwqhWpaTp88o5v8%252Flogo%252Fdark.png%253Ffit%253Dmax%2526auto%253Dformat%2526n%253DgjwqhWpaTp88o5v8%2526q%253D85%2526s%253Dea05b917c62ce666c98c66178863fb2c%26primaryColor%3D%2523FF3300%26lightColor%3D%2523FF3300%26darkColor%3D%2523FF3300%26backgroundLight%3D%2523ffffff%26backgroundDark%3D%25230e0a0b&w=1200&q=100
  - Source: https://docs.rivet.design/
- **Rivet Identification Chart | Rivet Head Styles and Markings | Jay-Cee Sales  & Rivet, Inc.**
  - Image: https://www.rivetsonline.com/includes/work/image_cache/webp/a32c2bbb4824737a93a2c0aec31066e2.thumb.webp
  - Source: https://www.rivetsonline.com/rivet-data?srsltid=AfmBOoq_x6KdWPzQqFg_JsvZn6c_U0OnWZyFaSAf73MYtuioIHZ0qPBg
- **Home | Rivet Report**
  - Image: https://beehiiv-images-production.s3.amazonaws.com/uploads/publication/thumbnail/f2a325a6-7eee-4ba8-8adc-c1a8952423f3/landscape_Rivet_Report_Logo__1200_x_630_px_.png
  - Source: https://rivetreport.rivetco.com/
- **Rivet Design System - Indiana University**
  - Image: https://rivet.iu.edu/img/rivet-hero-home-page-3.webp
  - Source: https://rivet.iu.edu/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Satoshi",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#FFD6CC",
    "secondary": "#9CA3AF",
    "accent": "#FF3300",
    "background": "#FFFFFF",
    "textPrimary": "#FF3300",
    "link": "#FF3300"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Satoshi",
      "heading": "Satoshi"
    },
    "fontStacks": {
      "heading": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "body": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "36px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FF3300",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": null,
    "favicon": "https://rivet.design/rivet-favicon.ico",
    "ogImage": "https://tryrivet.design/images/rivet-social.png"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Download for Mac",
      "reasoning": "Button #0 uses a vibrant brand color (#FF3300) and has action-oriented text ('Download for Mac'), making it the primary CTA."
    },
    "secondary": {
      "index": 1,
      "text": "Download for Mac",
      "reasoning": "Button #1 has a different background color (#000000) and serves as a secondary option with the same action-oriented text, but less prominence due to its darker color."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "designers and developers"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none"
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```