# Rivia.AI Brand Identity

A complete profile of **Rivia.AI**'s visual system — colors, typography, components, and personality — extracted from https://rivia.ai. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/rivia-ai
- Machine-readable JSON: https://characterquilt.com/branding/rivia-ai.json
- Per-page llms.txt: https://characterquilt.com/branding/rivia-ai/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #295B85 |
| Accent | #FF7A5C |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #295B85
- secondary: #6A7581
- accent: #FF7A5C
- background: #FFFFFF
- textPrimary: #212931
- link: #212931

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: https://rivia.ai/assets/rivia-logo-Dndr328x.svg
- Social card (og:image): https://pub-bb2e103a32db4e198524a2e9ed8f35b4.r2.dev/a5caddf2-8774-4f5c-bc09-ef5a59a8ce11/id-preview-389f3a96--5f851a4c-f949-49e4-b3b0-f94ac6874b28.lovable.app-1776065862481.png

## UI Components

- buttonPrimary: background=#FF7A5C, textColor=#FFFFFF, borderRadius=10px, shadow=none
- buttonSecondary: background=#295B85, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=10px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

## Rivia.AI Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Is Reprise taking too long to set-up? You need a Reprise alternative -  Rivia.ai**
  - Image: https://cdn.prod.website-files.com/63e9fb1a748f540ba754e1ce/65a58a5b4a1b6778fb8b2ab8_1-01.jpg
  - Source: https://www.rivia.ai/blog/reprise-alternatives
- **Don't Fall for it: 5 Interactive Demo Mistakes to Avoid | Rivia.ai**
  - Image: https://cdn.prod.website-files.com/63e9fb1a748f540ba754e1ce/64e0792cc99427c2cc1e66b8__Blog%20Banner%20(2).jpg
  - Source: https://www.rivia.ai/blog/interactive-product-demo-mistakes
- **The Guide to Product-led Growth in 2024 - Models, Examples & Best Practices  - Rivia.ai**
  - Image: https://cdn.prod.website-files.com/63e9fb1a748f540ba754e1ce/658928470ae55733501e4f14_665-01-01.jpg
  - Source: https://www.rivia.ai/blog/product-led-growth
- **A Product Marketer's Guide to Create Interactive Product Demos - Rivia.ai**
  - Image: https://cdn.prod.website-files.com/63e9fb1a748f540ba754e1ce/64f890971cd3ee7deb4eba02__Blog%20Banner.png
  - Source: https://www.rivia.ai/blog/create-interactive-product-demos
- **10 Best Interactive Product Demo Tools to Use in 2023 - Rivia.ai**
  - Image: https://cdn.prod.website-files.com/63e9fb1a748f540ba754e1ce/64f1c798abe5e50b2eaaa637_IMG_20230721_213810_150.jpg
  - Source: https://www.rivia.ai/blog/best-interactive-demo-software
- **Need a Walnut.io Alternative? Here are Our Top Picks for 2024 - Rivia.ai**
  - Image: https://cdn.prod.website-files.com/63e9fb1a748f540ba754e1ce/6560463da07ac5fa20d6ed23__Blog%20Banner%20(1).png
  - Source: https://www.rivia.ai/blog/walnut-alternatives

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#295B85",
    "secondary": "#6A7581",
    "accent": "#FF7A5C",
    "background": "#FFFFFF",
    "textPrimary": "#212931",
    "link": "#212931"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "system-ui",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "system-ui",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "system-ui",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "36px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FF7A5C",
      "textColor": "#FFFFFF",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#295B85",
      "textColor": "#FFFFFF",
      "borderColor": "#FFFFFF",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://rivia.ai/assets/rivia-logo-Dndr328x.svg",
    "favicon": null,
    "ogImage": "https://pub-bb2e103a32db4e198524a2e9ed8f35b4.r2.dev/a5caddf2-8774-4f5c-bc09-ef5a59a8ce11/id-preview-389f3a96--5f851a4c-f949-49e4-b3b0-f94ac6874b28.lovable.app-1776065862481.png",
    "logoHref": "https://rivia.ai",
    "logoAlt": "Rivia.ai"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Rivia.ai'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Start Free",
      "reasoning": "Button #0 with text 'Start Free' uses a vibrant red/orange color (#FF7A5C), which is eye-catching and action-oriented, making it the primary CTA."
    },
    "secondary": {
      "index": 1,
      "text": "Book Demo",
      "reasoning": "Button #1 with text 'Book Demo' uses a blue color (#295B85), which is distinct from the primary button's color, making it suitable as a secondary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Rivia.ai'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```