# Riviera Brand Identity

A complete profile of **Riviera**'s visual system — colors, typography, components, and personality — extracted from https://www.withriviera.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/riviera
- Machine-readable JSON: https://characterquilt.com/branding/riviera.json
- Per-page llms.txt: https://characterquilt.com/branding/riviera/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #8C9A84 |
| Accent | #2563EB |
| Body Font | Source Sans 3 |
| Heading Font | Playfair Display |

## Color Palette

- primary: #8C9A84
- secondary: #2563EB
- accent: #2563EB
- background: #F9F8F4
- textPrimary: #2D3A31
- link: #D8AD9F

## Typography

- primary: Source Sans 3 — https://fonts.google.com/specimen/Source+Sans+3
- heading: Playfair Display — https://fonts.google.com/specimen/Playfair+Display

## Visual Assets

- Logo: https://www.withriviera.com/riviera.svg
- Favicon: https://www.withriviera.com/favicon.svg

## UI Components

- buttonPrimary: background=#2563EB, textColor=#FFFFFF, borderRadius=8px, shadow=none
- buttonSecondary: background=#F9F8F4, textColor=#2D3A31, borderColor=#6A736C, borderRadius=4px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: hospitality industry professionals

## Riviera Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Classic Riviera Car Ads | Original Collection — Tunnel Ram**
  - Image: https://images.squarespace-cdn.com/content/v1/57a698bed1758e28c2a6a76a/1763082442466-LQFUDT2J8KOLTX4FYXAV/1963-silver-buick-riviera-front-print-ad.jpeg
  - Source: https://www.tunnelram.net/buick-riviera-2
- **Landing page - riviera sports club | Landing page design contest | 99designs**
  - Image: https://images-platform.99static.com/JXAbbIYx9-Mtc4Q_uUJORi8odmA=/0x0:1600x1600/500x500/top/smart/99designs-contests-attachments/96/96335/attachment_96335137
  - Source: https://99designs.com/landing-page-design/contests/landing-page-riviera-sports-club-823107
- **1966 Ad 1967 Buick Riviera Muscle Car White 2-Door Classic GM Automobi**
  - Image: http://www.periodpaper.com/cdn/shop/products/YLZ2_050_8c9e77db-b240-4dd0-af3f-29cf4d2a87db_1200x1200.jpg?v=1571711515
  - Source: https://www.periodpaper.com/products/1966-ad-1967-buick-riviera-muscle-car-white-2-door-classic-gm-automobile-ylz2-237116-ylz2-050
- **Riviera Surf Report & 10 Day Forecast // USA // World Beach Guide**
  - Image: https://www.worldbeachguide.com/public/map/usa-riviera.png
  - Source: https://www.worldbeachguide.com/usa/surf/riviera.htm
- **Riviera Travel Unveils New Website | Travel Agent Central**
  - Image: https://qtxasset.com/quartz/qcloud1/media/image/image002%20%283%29_0.png?VersionId=7KJs0IsqACWlfbr4VK53WsZ6OzCUVZVT
  - Source: https://www.travelagentcentral.com/cruises/riviera-travel-unveils-new-website
- **Buick Riviera ad - 1971 Saturday Evening Post | Thomas Friel | Flickr**
  - Image: https://live.staticflickr.com/2757/4457584557_cdc2c002d4_b.jpg
  - Source: https://www.flickr.com/photos/tommerg/4457584557

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Source Sans 3",
      "role": "body"
    },
    {
      "family": "Playfair Display",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#8C9A84",
    "secondary": "#2563EB",
    "accent": "#2563EB",
    "background": "#F9F8F4",
    "textPrimary": "#2D3A31",
    "link": "#D8AD9F"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Source Sans 3",
      "heading": "Playfair Display"
    },
    "fontStacks": {
      "heading": [
        "Playfair Display",
        "Georgia",
        "serif"
      ],
      "body": [
        "Source Sans 3",
        "system-ui",
        "sans-serif"
      ],
      "paragraph": [
        "Source Sans 3",
        "system-ui",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "80px",
      "h2": "48px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#2563EB",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F9F8F4",
      "textColor": "#2D3A31",
      "borderColor": "#6A736C",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.withriviera.com/riviera.svg",
    "favicon": "https://www.withriviera.com/favicon.svg",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "Riviera"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage. The alt text matches the brand name 'Riviera'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 7,
      "text": "Take Call",
      "reasoning": "Button #7 has a vibrant blue background (#2563EB), which is a strong indicator of a primary CTA. The text 'Take Call' is action-oriented, making it suitable as the main call-to-action."
    },
    "secondary": {
      "index": 3,
      "text": "Book a demo",
      "reasoning": "Button #3 has a different background color (#F9F8F4) and the text 'Book a demo' suggests a secondary action, making it a suitable secondary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "hospitality industry professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage. The alt text matches the brand name 'Riviera'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```