# RMFG Brand Identity

A complete profile of **RMFG**'s visual system — colors, typography, components, and personality — extracted from https://www.rmfg.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/rmfg
- Machine-readable JSON: https://characterquilt.com/branding/rmfg.json
- Per-page llms.txt: https://characterquilt.com/branding/rmfg/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #5EC894 |
| Accent | #3EB77C |
| Body Font | Raleway |
| Heading Font | Raleway |

## Color Palette

- primary: #5EC894
- accent: #3EB77C
- background: #FFFFFF
- textPrimary: #0A0A0A
- link: #3EB77C

## Typography

- primary: Raleway — https://fonts.google.com/specimen/Raleway
- heading: Raleway — https://fonts.google.com/specimen/Raleway

## Visual Assets

- Logo: https://www.rmfg.com/_next/image?url=%2Frmfg-logo-light.png&w=640&q=75
- Favicon: https://www.rmfg.com/favicon.ico?favicon.140beaizc.w7s.ico
- Social card (og:image): https://rmfg.com/opengraph-image.png?opengraph-image.09z4g0_r2__1..png

## UI Components

- buttonPrimary: background=#0A0A0A, textColor=#FAFAFA, borderRadius=0px, shadow=none
- buttonSecondary: background=#F7F7F7, textColor=#0A0A0A, borderColor=#E5E5E5, borderRadius=33554400px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: industrial clients

## RMFG Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Custom Weldments & Precision Welding | RMFG**
  - Image: https://www.rmfg.com/_next/image?url=%2Fwelds.jpg&w=3840&q=75
  - Source: https://www.rmfg.com/welding
- **Press Brake Tonnage Chart & Calculator - RMFG**
  - Image: https://www.rmfg.com/charts/press-brake-tonnage-chart-steel-mm.png
  - Source: https://www.rmfg.com/resources/press-brake-tonnage-chart-calculator
- **Custom Sheet Metal Fabrication Service - RMFG**
  - Image: https://www.rmfg.com/factory.jpeg
  - Source: https://www.rmfg.com/about
- **Custom Weldments & Precision Welding | RMFG**
  - Image: https://www.rmfg.com/_next/image?url=%2Fpipedream.jpeg&w=3840&q=75
  - Source: https://www.rmfg.com/welding
- **Custom Weldments & Precision Welding | RMFG**
  - Image: https://www.rmfg.com/_next/image?url=%2Friley-hardware.png&w=3840&q=75
  - Source: https://www.rmfg.com/welding
- **Custom Weldments & Precision Welding | RMFG**
  - Image: https://www.rmfg.com/_next/image?url=%2Frocket-stand.jpg&w=3840&q=75
  - Source: https://www.rmfg.com/welding

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Raleway",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#5EC894",
    "accent": "#3EB77C",
    "background": "#FFFFFF",
    "textPrimary": "#0A0A0A",
    "link": "#3EB77C"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Raleway",
      "heading": "Raleway"
    },
    "fontStacks": {
      "heading": [
        "Raleway"
      ],
      "body": [
        "Raleway"
      ],
      "paragraph": [
        "Raleway"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "48px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#0A0A0A",
      "textColor": "#FAFAFA",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F7F7F7",
      "textColor": "#0A0A0A",
      "borderColor": "#E5E5E5",
      "borderRadius": "33554400px",
      "borderRadiusCorners": {
        "topLeft": "33554400px",
        "topRight": "33554400px",
        "bottomRight": "33554400px",
        "bottomLeft": "33554400px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.rmfg.com/_next/image?url=%2Frmfg-logo-light.png&w=640&q=75",
    "favicon": "https://www.rmfg.com/favicon.ico?favicon.140beaizc.w7s.ico",
    "ogImage": "https://rmfg.com/opengraph-image.png?opengraph-image.09z4g0_r2__1..png",
    "logoHref": "/",
    "logoAlt": "RMFG Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'RMFG'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get a Quote In Seconds",
      "reasoning": "Button #0 ('Get a Quote In Seconds') is the primary CTA due to its action-oriented text and dark background, which stands out against the light page background."
    },
    "secondary": {
      "index": 2,
      "text": "Previous slide",
      "reasoning": "Button #2 ('Previous slide') is selected as secondary because it has a different background color (#F7F7F7) and serves a navigational purpose, making it less prominent than the primary CTA."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "industrial clients"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'RMFG'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```